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Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.
Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.
Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.
In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.
Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.
It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.
The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.

Hard Copy

January 31, 2017

It's probably a sign of my age and stage in life, but I cannot get in any habit of consuming information by podcasts. If I want to absorb facts, figures and ideas that I can retain for later use, I have to receive that information in writing and be free to highlight phrases and make notes in the margins of that document.

I'm so committed to or conditioned by this process that I even need to print online articles so I can take my pen to the text to help me embrace the author's message or mold it into mine. I remain an ardent advocate for the medium of printed words.

I'm apt to remember portions of long-form printed pieces much longer than texts and tweets; and if a printed piece is very good, or at least speaks to me, I develop a relationship with it through my underlining and notes, and it stays with me longer than audio and even video media.

My preferences are demonstrated in the continuing commitment the Michigan High School Athletic Association has made to providing printed souvenir programs at the finals for most of its postseason tournaments as well as to a glossy, issues-oriented magazine (benchmarks) and hard-copy printed curriculum for our in-person coaches education program (CAP) when many of its counterpart organizations across the US have moved to electronic alternatives for these services.

I'm all for reducing the use and waste of paper for environmental reasons; but for educational purposes, print on paper still has a place in the modern world of communications clutter. Perhaps a never more important place.