Extracurricular Programs Must Be Heard

December 17, 2012

A team assembled by our Governor has brought forward the most thoughtful and comprehensive proposals to overhaul public education our state has seen in a long time, perhaps ever.

Nevertheless, there is little evidence that the hard work has included more than cursory attention to the extracurricular programs that create a point of connection for students and a sense of community from small towns to urban neighborhoods across our state – programs that provide motivation for students to stay in school, like school and do better in school, and for parents, boosters, friends and neighbors to invest in that school.

Some may argue that the neighborhood school is as anachronistic as the nine-month school year.  While I’ve long and often criticized the school year as too short, I continue to advocate for neighborhood schools.

I’ve seen too much harm to students educationally and to communities economically as a result of sending students hither and yon for their schooling.  And the so-called innovations have been resegregating public education every step down this ill-advised path.

The mantra “any time, any place, any way, any pace” may be a catchy phrase to describe where reformers wish to take public education in Michigan.  It may also be the wrong direction for students, communities and ultimately our state, taking us back to a time when students dropped in and out of schools without much accountability.

As for our little piece of this – emotion-charged extracurricular programs – we’ll do our best to maintain a little order, some respect for rules and responsibilities, and a sense of fairness and equity.

There are many days in many places where 40 or 50 or 60 percent or more of a high school’s student body is participating in extracurricular athletics and activities.  They are not unimportant to the education of those students and to the quality of life in those communities.  Even if they haven’t been consulted during recent planning, extracurricular programs will be heard from during the coming debate.

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.