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A Different Language

January 16, 2015

Every other year my wife and I are able to spend the December holidays with our son and his wife who are international school educators, but we must journey to the other side of the world to make that happen. In crossing both the international dateline and the equator to see them in Australia last month, I learned a helpful lesson for those of us who try to communicate about school sports.
For two weeks I attempted to be a follower of Australia's "national pastime" -- cricket -- but try as I might, I could not grasp a passable understanding of the sport. On the surface, cricket seems a lot like baseball; but there are far more differences than similarities to the sport many North, Central and Latin Americans grew up with and know so well. I watched cricket on television and read the extensive newspaper coverage every day; but even after studying the rules and listening to and questioning a local expert, even the most basic rules, strategies and language of cricket remain mysteries to me.  
For a while at least, my struggle with cricket may make me more understanding of some parents and others who are so quick to criticize high school sports. Possibly I’ll be more purposeful and patient to explain our policies and the philosophies behind them.
Many of today's parents and spectators have never played the sports their children now play. They don't really know the rules and strategies of the games that were not a part of their upbringing, and they tend to be more unreasonably critical of decisions by coaches and officials in those sports.
Competitive cheer, gymnastics, lacrosse, ice hockey, soccer and other sports seem "foreign" to those who never played those sports. But it's true that in all sports we are likely to experience the most criticism, and the most unjustifiable complaints, where there is the least understanding or appreciation. That's true of a particular sport’s playing rules, and it's also true of the policies and procedures that govern all school sports. And in both cases, this demands extra effort on the part of coaches and administrators to communicate the rules and the reason for those rules.

The Top Task

April 17, 2018

I’ve said and written many times before that the task of an athletic administrator is not merely event management, it is also – and more importantly – message management. It is defining and defending educational athletics. Doing so every day, in every way. Forcing our constituents, from top to bottom and both young and old, to ask and answer ...

“What is educational athletics?”
and
“What is the meaning of success in school sports?”
and
“How do we deliver the message every day?”

This is why I’ve blogged twice a week for nine years. Eighty percent of those postings have been intended to help define and defend educational athletics.

This is why the MHSAA publishes benchmarks – the only issues-focused high school association magazine in the US.

This is why we have a Student Advisory Council, a Scholar-Athlete Award, a Battle of the Fans, Captains Clinics and Sportsmanship Summits.

This is why we take our coaches education – the Coaches Advancement Program – face to face, week after week, to every corner of our state.

This is why we have a Task Force on Multi-Sport Participation.

This is why we have a radio network and waive fees for local stations which use our great public service announcements that define and defend educational athletics ... many of which conclude with the phrase, “Promoting the value and values of educational athletics.”

All of this, and much more, is about defining and defending educational athletics ... the top task of athletic administrators from top to bottom of our exciting enterprise.