Destiny

May 1, 2012

A University of Wisconsin football player from my hometown years ago was hit from behind in the closing minutes of spring football practice.  It caused an injury that required surgery.  That caused him to miss the next fall’s football season; and to protect him from further injury, he was allowed to skip the following spring’s football practice and to work out with the Badgers baseball team.

He ended up leading the Big Ten Conference in hitting, and he eventually received the largest signing contract in the history of professional baseball, becoming the first “Bonus Baby” for Gene Autry’s Los Angeles Angels.

“If not for that injury in football,” he once told an audience, “caused by an unskilled walk-on in the last five minutes of the last spring football practice, I would never have played college baseball.  I would never have played Major League Baseball for 11 seasons.

“You never know,” he said, “when you are five minutes from your destiny.”

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.