The Definition
July 25, 2017
This question was posed to me by a colleague last fall: “How does your state association define education-based athletics and activities?”
My response was as follows:
“Defining and defending educational athletics is one of the MHSAA’s four focus topics of 2016-17. We are striving to encourage and equip our core constituency to ‘blow their own horns’ about the values of school sports, the benefits of multi-sport participation and the meaning of success in educational athletics.
“To us, educational athletics is school-sponsored and student-centered, where the concern is for the whole child. It is local and inexpensive for both participants and spectators. It is amateur. It is inclusive, with as much potential to provide physical, mental and emotional lessons at the junior high/middle school level as the high school level, and in subvarsity programs as varsity programs, and in low profile sports as high profile sports.
“The programs are extracurricular: after the school day is when they should usually occur, and they are after academics in importance. They support the academic mission of schools.
“Educational athletics is not a right but a privilege available to students who meet the standards of eligibility and conduct established by the sponsoring school.”
I hope you agree.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.