Culture Wars
January 24, 2017
Our purpose in school sports is to help develop the whole child. That’s why we do not advocate that sports consume a child’s whole life.
We recognize that it’s not good to get too much of a good thing. Too many hours devoted to sports and too many months devoted to the same sport can lead to a life that is out of balance and unhealthy.
Unfortunately, every restriction we impose to protect children from such risks and to promote their good health is exploited by others. For example, by non-school club coaches that covet our kids. And by almost every convention and visitors bureau in the country that is sponsoring sports events to boost their local economy.
While we talk of balanced participation and a long-term approach that leads to a lifetime of physical activity, better health and reduced medical expenses, we are out-shouted by a culture that does not have the whole child in mind. Our frame of reference is helping to raise a healthy human being, which is challenged by a culture that is more intent on raising revenue from the athletic dreams and fantasies of children and their parents.
Money, Money Everywhere, But ...
June 23, 2016
Weather-watchers will often complain that there is too little rain where it’s needed, and too much rain where it is not.
I feel the same way about money and sports – too little money where it’s needed, and too much money where it is not.
While physical education is being eliminated in elementary schools and interscholastic athletics are being gutted in junior high/middle schools and high schools, college sports are awash in extravagant new revenue from broadcasting and merchandising rights. For example ...
The athletic departments of UCLA, Ohio State, California, Notre Dame and Wisconsin will receive more than $1 billion combined from Under Armour over the next 15 years. The University of Michigan has announced a 15-year, $169 million deal with Nike. Michigan State University has a multimedia rights deal pending with Fox Sports worth $150 million over 15 years. Both Michigan and MSU will benefit richly from what is likely to be a new $440 million per year package with the Big Ten Network.
Meanwhile, for lack of funds, schools reduce or eliminate physical activity from the school and after-school curricula. Inactivity rates soar, as do childhood obesity rates, as do medical expenses to treat obesity-related illnesses in adults.
In sports as in most other aspects of American society, ours is a free-market system that allows the rich to get richer, with little regard for the consequences. It’s a system that invites misplaced priorities. Of celebrity more than substance. Of immediate gratification over investing in the long-term health of a nation and its people.