The Culture of School Sports
April 1, 2016
What is our greatest asset in school sports?
If your answer is the kids, or the long hours devoted to teaching them by low-paid staff, it would be hard to argue.
But my answer for the greatest asset – the unique strength we have, our edge, our advantage? It is the culture of school sports.
We have marching bands and homecomings, which non-school youth sports do not have.
We have pep assemblies and pep bands and spirit weeks, which non-school youth sports lack.
We have letter jackets, spectator buses, cheerleaders and pompon squads which are missing from most non-school youth sports programs.
On a Friday night in the fall or winter in most parts of Michigan, I can find several high school games on the radio. I can find competing high school score and highlight shows on TV after the local news. Never is any of this found for non-school youth sports.
On Saturday mornings in the fall or winter, there are dozens of radio talk shows with local high school coaches reviewing the previous game and previewing the next. Never is this a part of non-school youth sports.
On radio, television and daily and weekly newspapers all school year long, I can find “High School Teams of the Week.” Rarely, if ever, is there a non-school youth sports team of the week.
School sports enjoy a standing in our communities and a status in our local media that non-school sports can’t come close to. The AAU and travel teams are a culture that disses the school and community. Ours is a culture that defines the school and community.
We are local, amateur, inexpensive and educational; and we have almost everything going for us. We need to promote and protect these things – the culture of school sports.
Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.