Consequences

September 28, 2012

In “the good ol’ days” order was kept, not just because people prayed in school or taught morality (if that’s possible), but because students understood there were consequences for breaking rules.  Practical consequences.  If you do this, that will happen.  Definitely.  And no fancy footwork by your folks or their lawyer would get you out of it.

It would have been unheard of for the parents of a boy or girl who was disciplined out of one school to petition the administration of another school to waive the transfer regulation to allow the youngster to participate in athletics immediately at that school, and then to engage an attorney and go to court when the second school performed its responsibility by saying “No, not for one semester.” 

This student could have learned a tremendous lesson for life:  you’ve got to live with the consequences for your actions. Instead, what the youngster learned was that if you don’t like the consequences of your actions, then sue.

I don’t think we do the MHSAA, schools, or – most importantly – our students any good if we keep bailing them out of the boat of consequences.

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.