Community Development
April 1, 2015
When those who lead, manage and deliver school sports do their jobs well, the whole child – body, mind and spirit – is educated. Students learn to lead, and they learn to follow. They learn to become good team captains and good teammates.
When the job is done well, we place good sports on the path to becoming great citizens. We elevate both school spirit and GPAs. We lower dropout rates and discipline problems.
When the job is done well, school sports is an essential component of school improvement, as well as of the community building and place making strategies that every progressive city and town in Michigan is thinking about.
Successful schools are the ones in the center of community life; and when the job is well done, school sports programs are central to the life of those schools.
Building a school program without sports is like constructing the physical school building without the mortar that holds things together. Building a community without comprehensive schools is just as foolish.
In Others’ Words
August 22, 2014
I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.
This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...
- Out-of-season coaching rules
- Junior high/middle school programming
- Health and safety mandates