Community Development
April 1, 2015
When those who lead, manage and deliver school sports do their jobs well, the whole child – body, mind and spirit – is educated. Students learn to lead, and they learn to follow. They learn to become good team captains and good teammates.
When the job is done well, we place good sports on the path to becoming great citizens. We elevate both school spirit and GPAs. We lower dropout rates and discipline problems.
When the job is done well, school sports is an essential component of school improvement, as well as of the community building and place making strategies that every progressive city and town in Michigan is thinking about.
Successful schools are the ones in the center of community life; and when the job is well done, school sports programs are central to the life of those schools.
Building a school program without sports is like constructing the physical school building without the mortar that holds things together. Building a community without comprehensive schools is just as foolish.
More than Fun and Games
September 24, 2014
Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.