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Community Development

April 1, 2015

When those who lead, manage and deliver school sports do their jobs well, the whole child – body, mind and spirit – is educated. Students learn to lead, and they learn to follow. They learn to become good team captains and good teammates.
When the job is done well, we place good sports on the path to becoming great citizens. We elevate both school spirit and GPAs. We lower dropout rates and discipline problems.
When the job is done well, school sports is an essential component of school improvement, as well as of the community building and place making strategies that every progressive city and town in Michigan is thinking about.
Successful schools are the ones in the center of community life; and when the job is well done, school sports programs are central to the life of those schools.
Building a school program without sports is like constructing the physical school building without the mortar that holds things together. Building a community without comprehensive schools is just as foolish.

Money, Money Everywhere, But ...

June 23, 2016

Weather-watchers will often complain that there is too little rain where it’s needed, and too much rain where it is not.

I feel the same way about money and sports – too little money where it’s needed, and too much money where it is not.

While physical education is being eliminated in elementary schools and interscholastic athletics are being gutted in junior high/middle schools and high schools, college sports are awash in extravagant new revenue from broadcasting and merchandising rights. For example ...

The athletic departments of UCLA, Ohio State, California, Notre Dame and Wisconsin will receive more than $1 billion combined from Under Armour over the next 15 years. The University of Michigan has announced a 15-year, $169 million deal with Nike. Michigan State University has a multimedia rights deal pending with Fox Sports worth $150 million over 15 years. Both Michigan and MSU will benefit richly from what is likely to be a new $440 million per year package with the Big Ten Network.

Meanwhile, for lack of funds, schools reduce or eliminate physical activity from the school and after-school curricula. Inactivity rates soar, as do childhood obesity rates, as do medical expenses to treat obesity-related illnesses in adults.

In sports as in most other aspects of American society, ours is a free-market system that allows the rich to get richer, with little regard for the consequences. It’s a system that invites misplaced priorities. Of celebrity more than substance. Of immediate gratification over investing in the long-term health of a nation and its people.