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A Committed Life

January 25, 2012

Shortly before his death, Martin Luther King Jr. said this is how he would like to be remembered when his death would come:

“I’d like somebody to mention that day that Martin Luther King Jr. tried to give his life serving others.  I’d like for somebody to say that day that Martin Luther King Jr. tried to love somebody.  I want you to say that day that I tried to be right on the war question.  I want you to be able to say that day that I did try to feed the hungry.  And I want you to be able to say that day that I did try in my life to clothe those who were naked.  I want you to say on that day that I did try in my life to visit those who were in prison.  I want you to say that day that I tried to love and serve humanity. . .

“I won’t have any money to leave behind.  I won’t have the fine and luxurious things of life to leave behind.  But I just want to leave a committed life behind.”

There could be no greater tribute to this man than thinking about, and acting upon, these words this weekend, and well beyond.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.