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Coach Connection

April 21, 2017

It has been a record-setting year for the Coaches Advancement Program (CAP) of the Michigan High School Athletic Association, the interactive and face-to-face, eight-level coaches education program which the MHSAA delivers “anytime, anywhere” across the state and in conjunction with several Michigan colleges and universities.

With 20 more sessions still to occur, attendance has already exceeded the previous high of 2,055 course completions in 2013-14. By the end of this school year, individuals will have completed more than 25,000 CAP units since the 2004-05 school year.

MHSAA Assistant Director Kathy Westdorp is the energy behind this program. She’s an educator at heart and she lights up when welcoming coaches to CAP sessions. A growing cadre of presenters deliver CAP under her watchful eye.

It could have been easier had the MHSAA outsourced coaches education to an online provider; but too much would have been missed. Newer coaches would not have benefited from connecting with more seasoned coaches during group discussions; and the MHSAA would have missed this week-after-week connection with coaches of all sports in all parts of Michigan.

The thousands of dollars and hours that the MHSAA devotes to CAP demonstrates this organization’s belief that nothing – absolutely nothing – is more important in the process of educational athletics than the quality of the coach-athlete connection.

Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.
That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.
But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.
For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.
A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.
But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.
Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.