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Coach Connection

April 21, 2017

It has been a record-setting year for the Coaches Advancement Program (CAP) of the Michigan High School Athletic Association, the interactive and face-to-face, eight-level coaches education program which the MHSAA delivers “anytime, anywhere” across the state and in conjunction with several Michigan colleges and universities.

With 20 more sessions still to occur, attendance has already exceeded the previous high of 2,055 course completions in 2013-14. By the end of this school year, individuals will have completed more than 25,000 CAP units since the 2004-05 school year.

MHSAA Assistant Director Kathy Westdorp is the energy behind this program. She’s an educator at heart and she lights up when welcoming coaches to CAP sessions. A growing cadre of presenters deliver CAP under her watchful eye.

It could have been easier had the MHSAA outsourced coaches education to an online provider; but too much would have been missed. Newer coaches would not have benefited from connecting with more seasoned coaches during group discussions; and the MHSAA would have missed this week-after-week connection with coaches of all sports in all parts of Michigan.

The thousands of dollars and hours that the MHSAA devotes to CAP demonstrates this organization’s belief that nothing – absolutely nothing – is more important in the process of educational athletics than the quality of the coach-athlete connection.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.