Up-Close Learning
November 18, 2014
Nearly 100 coaches gathered at the MHSAA office on Saturday, Nov. 1, for more than six hours of learning in Level 1 of the MHSAA Coaches Advancement Program. What occurred that day demonstrates the MHSAA’s commitment to a particular teaching and learning model we have chosen for its effectiveness, not its ease.
It would have been much simpler to put the 100 coaches in a single room and rotate three lecturers in front of them, and still simpler if everyone participated online in the isolation of their homes. But CAP is not delivered in either of those ways.
Rather, on Nov. 1, the nearly 100 coaches were placed in three separate rooms, so the presenters could see everyone’s eyes and read everyone’s faces and address everyone’s questions and concerns.
And, within those smaller rooms, the coaches sat in pods with four or five other coaches for more practical and often deeper discussion than the larger group setting allows.
Meanwhile, in an even more intimate fourth room, another 20 coaches completed the sixth and final level of the Coaches Advancement Program.
In an online world there is still a place for face-to-face teaching and learning. This is especially true in coaching where interpersonal relationships have more to do with determining success and failure than Xs and Os.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.