Up-Close Learning

November 18, 2014

Nearly 100 coaches gathered at the MHSAA office on Saturday, Nov. 1, for more than six hours of learning in Level 1 of the MHSAA Coaches Advancement Program. What occurred that day demonstrates the MHSAA’s commitment to a particular teaching and learning model we have chosen for its effectiveness, not its ease.

It would have been much simpler to put the 100 coaches in a single room and rotate three lecturers in front of them, and still simpler if everyone participated online in the isolation of their homes. But CAP is not delivered in either of those ways.

Rather, on Nov. 1, the nearly 100 coaches were placed in three separate rooms, so the presenters could see everyone’s eyes and read everyone’s faces and address everyone’s questions and concerns.

And, within those smaller rooms, the coaches sat in pods with four or five other coaches for more practical and often deeper discussion than the larger group setting allows.

Meanwhile, in an even more intimate fourth room, another 20 coaches completed the sixth and final level of the Coaches Advancement Program.

In an online world there is still a place for face-to-face teaching and learning. This is especially true in coaching where interpersonal relationships have more to do with determining success and failure than Xs and Os.

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.