Up-Close Learning
November 18, 2014
Nearly 100 coaches gathered at the MHSAA office on Saturday, Nov. 1, for more than six hours of learning in Level 1 of the MHSAA Coaches Advancement Program. What occurred that day demonstrates the MHSAA’s commitment to a particular teaching and learning model we have chosen for its effectiveness, not its ease.
It would have been much simpler to put the 100 coaches in a single room and rotate three lecturers in front of them, and still simpler if everyone participated online in the isolation of their homes. But CAP is not delivered in either of those ways.
Rather, on Nov. 1, the nearly 100 coaches were placed in three separate rooms, so the presenters could see everyone’s eyes and read everyone’s faces and address everyone’s questions and concerns.
And, within those smaller rooms, the coaches sat in pods with four or five other coaches for more practical and often deeper discussion than the larger group setting allows.
Meanwhile, in an even more intimate fourth room, another 20 coaches completed the sixth and final level of the Coaches Advancement Program.
In an online world there is still a place for face-to-face teaching and learning. This is especially true in coaching where interpersonal relationships have more to do with determining success and failure than Xs and Os.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.