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Changing Culture

August 21, 2012

It has made good sense that the MHSAA limit its attention to those matters of schools that are related to sports, and leave to others the problems and programs that involve all students and the entire school.  But for several subjects, this general rule needs exceptions.  For example . . .

Over the years we have introduced tobacco, alcohol and other drug use awareness programs through school sports programs, noting that student-athletes can be the leaders to most efficiently change the attitudes of the larger student population.  This has met with modest success; but there are troubling studies that indicate male athletes are actually more likely than other students to use and abuse alcohol.  So today we can justify the use of resources on tobacco, alcohol and other drug education not only because it is helpful for reaching other students, but also because the sports program itself needs this attention.

In the wake of a hazing tragedy in the marching band program of one university and the sexual abuse tragedy in the football program of another, I have been convicted to think more about programs under our watch here at the MHSAA and to think about how local school sports programs can be involved in improving the safe culture of our schools, which from time to time even here in Michigan have witnessed embarrassment and heartbreak.

Here at the MHSAA we are reviewing and plugging holes in our policies and procedures for MHSAA events where adults and students directly interact, which occurs much more now than a decade ago.  This includes everything our Student Advisory Council does, our Women in Sports Leadership Conference and other student leadership events, as well as the locker room and lodging policies for MHSAA tournaments.  It is likely that many local schools are years ahead of us on such policies, and we will learn and borrow from them.

Where schools might do more is to address bullying, hazing and all other forms of harassment; and it may be that – as with tobacco, alcohol and other drug education – sports not only can be used as a vehicle for changing the culture of schools, sports may also have a special need for the attention, and for a change in culture.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates