Builders

August 31, 2012

My counterpart with the Iowa High School Athletic Association, Rick Wulkow, recently spoke at a reception at the conclusion of his term as president of the Board of Directors of the National Federation of State High School Associations.

Rick reminded the assembled colleagues from across the country that, by sponsoring and conducting and regulating extracurricular athletic and fine arts opportunities, they were doing for the youth of America what is not done for youth in other countries.

Mr. Wulkow asserted with conviction and passion that there is no more noble calling than theirs:  to provide and to promote and to protect programs through which students learn life skills and discipline. To be builders of young people and, through them, to be people who are strengthening schools, communities, states and our nation.

In a world where people seem often to be tearing things down, he said, “These programs build things up.”

Like me, Rick is a veteran.  Now in his 33rd year with the Iowa association, Rick has been a coach, administrator and official (including 17 years as an NCAA Division I basketball official).  His words put another charge in my own heart, perfectly timed for the start of public school classes (finally!) next Tuesday.

Who’s the Customer?

February 18, 2014

“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.

The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.

By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.

And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.

I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.

The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.