Logo

Builders

August 31, 2012

My counterpart with the Iowa High School Athletic Association, Rick Wulkow, recently spoke at a reception at the conclusion of his term as president of the Board of Directors of the National Federation of State High School Associations.

Rick reminded the assembled colleagues from across the country that, by sponsoring and conducting and regulating extracurricular athletic and fine arts opportunities, they were doing for the youth of America what is not done for youth in other countries.

Mr. Wulkow asserted with conviction and passion that there is no more noble calling than theirs:  to provide and to promote and to protect programs through which students learn life skills and discipline. To be builders of young people and, through them, to be people who are strengthening schools, communities, states and our nation.

In a world where people seem often to be tearing things down, he said, “These programs build things up.”

Like me, Rick is a veteran.  Now in his 33rd year with the Iowa association, Rick has been a coach, administrator and official (including 17 years as an NCAA Division I basketball official).  His words put another charge in my own heart, perfectly timed for the start of public school classes (finally!) next Tuesday.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates