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A Bright Spot

April 22, 2014

One of the most foolish moves school districts have made as funding for their schools has been reduced, or redirected to various mandates, is to eliminate the position of full-time athletic administrator.
Some districts have combined the job with classroom instruction; other districts have hyphenated the position with other administrative responsibilities. Many districts have reduced clerical support and event management assistance. Hours have been cut and professional training has become an afterthought or luxury.
And still the districts send out their student-athletes to compete and collide in front of crowds of emotional onlookers. These districts are risking problems far more expensive than whatever was saved by this shortsighted approach to staffing.
One of the few bright spots in this bleak picture is the Michigan Interscholastic Athletic Administrators Association, which has made initial and ongoing training for athletic directors one of its highest strategic objectives.
Last month, over three days at its annual mid-winter conference, the MIAAA provided 138 leadership training courses of the National Interscholastic Athletic Administrators Association to 88 of our state’s athletic directors.
A team of 20 leadership training instructors, coordinated by Mike Garvey (Kalamazoo Hackett), delivers this national training program year-round to Michigan’s athletic directors. As a result of their efforts and the hunger of our athletic directors, Michigan leads the nation in the number of persons who have received the NIAAA’s Certified Athletic Administrator (CAA) designation.
The MIAAA also is establishing a mentoring program to help the CAAs take the next step, to Certified Master Athletic Administrator (CMAA). Michigan has 47 CMAAs.
Again this August, the MIAAA will conduct a Leadership Academy focusing on newer administrators. Meg Seng (Ann Arbor Greenhills) and Fred Smith (Buchanan) co-chair the academy, and the MHSAA co-sponsors it.
The MIAAA, and its commitment to deliver an athletic program worthy of the label “educational,” is one of our state’s greatest resources.

Money, Money Everywhere, But ...

June 23, 2016

Weather-watchers will often complain that there is too little rain where it’s needed, and too much rain where it is not.

I feel the same way about money and sports – too little money where it’s needed, and too much money where it is not.

While physical education is being eliminated in elementary schools and interscholastic athletics are being gutted in junior high/middle schools and high schools, college sports are awash in extravagant new revenue from broadcasting and merchandising rights. For example ...

The athletic departments of UCLA, Ohio State, California, Notre Dame and Wisconsin will receive more than $1 billion combined from Under Armour over the next 15 years. The University of Michigan has announced a 15-year, $169 million deal with Nike. Michigan State University has a multimedia rights deal pending with Fox Sports worth $150 million over 15 years. Both Michigan and MSU will benefit richly from what is likely to be a new $440 million per year package with the Big Ten Network.

Meanwhile, for lack of funds, schools reduce or eliminate physical activity from the school and after-school curricula. Inactivity rates soar, as do childhood obesity rates, as do medical expenses to treat obesity-related illnesses in adults.

In sports as in most other aspects of American society, ours is a free-market system that allows the rich to get richer, with little regard for the consequences. It’s a system that invites misplaced priorities. Of celebrity more than substance. Of immediate gratification over investing in the long-term health of a nation and its people.