Attitude Adjustment
January 12, 2016
As an everyday, every hour observer of what’s happening to school sports and within school sports, I can get into a negative rut.
But if I step back, and then step out to a local school event – especially at the subvarsity level – my attitude changes. This is where I get a “fix.” This is where I discover the antidote for creeping cynicism.
Here I see coaches teaching, more than screaming. Here is where I watch an official not only make a call but explain it to the participant. Here is where I see athletes smile. And I do too.
Many years ago my son told me how much more he liked coaching at the middle school level than at the high school level. At the younger level, appreciative parents saw him as the one tapping into new talents. At the higher level, overbearing parents said he was missing or misusing their child’s talent.
The subvarsity level – the arena of discovery and development – is underappreciated. In fact, it is often where the best of what we call “educational athletics” occurs.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.