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Attitude Adjustment

January 12, 2016

As an everyday, every hour observer of what’s happening to school sports and within school sports, I can get into a negative rut.

But if I step back, and then step out to a local school event – especially at the subvarsity level – my attitude changes. This is where I get a “fix.” This is where I discover the antidote for creeping cynicism.

Here I see coaches teaching, more than screaming. Here is where I watch an official not only make a call but explain it to the participant. Here is where I see athletes smile. And I do too.

Many years ago my son told me how much more he liked coaching at the middle school level than at the high school level. At the younger level, appreciative parents saw him as the one tapping into new talents. At the higher level, overbearing parents said he was missing or misusing their child’s talent.

The subvarsity level – the arena of discovery and development – is underappreciated. In fact, it is often where the best of what we call “educational athletics” occurs.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates