Attitude Adjustment
January 12, 2016
As an everyday, every hour observer of what’s happening to school sports and within school sports, I can get into a negative rut.
But if I step back, and then step out to a local school event – especially at the subvarsity level – my attitude changes. This is where I get a “fix.” This is where I discover the antidote for creeping cynicism.
Here I see coaches teaching, more than screaming. Here is where I watch an official not only make a call but explain it to the participant. Here is where I see athletes smile. And I do too.
Many years ago my son told me how much more he liked coaching at the middle school level than at the high school level. At the younger level, appreciative parents saw him as the one tapping into new talents. At the higher level, overbearing parents said he was missing or misusing their child’s talent.
The subvarsity level – the arena of discovery and development – is underappreciated. In fact, it is often where the best of what we call “educational athletics” occurs.
Money, Money Everywhere, But ...
June 23, 2016
Weather-watchers will often complain that there is too little rain where it’s needed, and too much rain where it is not.
I feel the same way about money and sports – too little money where it’s needed, and too much money where it is not.
While physical education is being eliminated in elementary schools and interscholastic athletics are being gutted in junior high/middle schools and high schools, college sports are awash in extravagant new revenue from broadcasting and merchandising rights. For example ...
The athletic departments of UCLA, Ohio State, California, Notre Dame and Wisconsin will receive more than $1 billion combined from Under Armour over the next 15 years. The University of Michigan has announced a 15-year, $169 million deal with Nike. Michigan State University has a multimedia rights deal pending with Fox Sports worth $150 million over 15 years. Both Michigan and MSU will benefit richly from what is likely to be a new $440 million per year package with the Big Ten Network.
Meanwhile, for lack of funds, schools reduce or eliminate physical activity from the school and after-school curricula. Inactivity rates soar, as do childhood obesity rates, as do medical expenses to treat obesity-related illnesses in adults.
In sports as in most other aspects of American society, ours is a free-market system that allows the rich to get richer, with little regard for the consequences. It’s a system that invites misplaced priorities. Of celebrity more than substance. Of immediate gratification over investing in the long-term health of a nation and its people.