'Larger-Than-Life' Pennfield AD Admired for Statewide Service

By Pam Shebest
Special for MHSAA.com

April 14, 2021

BATTLE CREEK — To many Battle Creek sports enthusiasts, Bernie Larson was known as “Mr. Pennfield.”

Southwest CorridorBut for two former athletes, twins Chris and Cam Larson, that was not the case.

“I never knew him or thought of him as Mr. Pennfield; he was Dad,” Chris said.

Larson, 78, who served as athletic director at Pennfield for 29 years, died March 14 after an extended illness.

A memorial service is being planned for May 15 at a time and place to be determined.

“A lot more remembrances come back when someone passes,” said Chris Larson, who lives in Virginia. “You hear so many stories from people who remember him, including former students and coaches.

“It’s great to hear the impact he had on so many people that you never knew about.”

Stories are plentiful when it comes to Bernie Larson.

“He was a heckuva golfer,” said Karen Leinaar, the current executive director of the Michigan Interscholastic Athletic Administrators Association (MIAAA) who during an early stop served as athletic director at Delton Kellogg, which with Pennfield for a time was part of the Kalamazoo Valley Association. “If you needed golf balls on the course, everyone said, ‘Just ask Bernie.’ He always had them.”

The reason?

“If he had one ball in his bag, he had 50 or 60 in his bag,” said Larry Wegener, former Battle Creek Central athletic director. “He had milk crates full of golf balls in his garage” that he found on the course or fished out of ponds.

Championship City

When Larson was named Pennfield’s athletic director in 1970, it became a family affair.

“I had no clue, no clue,” said Joni, Larson’s wife of 56 years. “We never trained to be wives of athletic directors. We learned the most from other wives.”

Bernie Larson familyShe became involved in the job, selling tickets at home games. When their sons were old enough, they helped out with the field.

“They knew where the flag was kept and how to play the national anthem. They learned how to keep score” and were active in playing sports, she recalled.

“Cam (who lives in Minnesota) played football, baseball and basketball,” Chris Larson said. “I played tennis, golf and basketball. We grew up playing little league baseball and football.”

One family favorite was the yearly athletic directors conference at Grand Traverse Resort.

“He was there for business; we kids were there for fun,” his son said. “As we got older, we went to the auditorium that was filled with booths with sports-related things.

“As a kid we went around and grabbed the swag. It was a kids of athletic directors thing.”

It was not all fun and games.

“Bernie Larson was instrumental putting Battle Creek on the map athletically,” Leinaar said. “Four of (the ADs), Bernie, Ralph Kenyon of Harper Creek, Glen Schulz of Lakeview and Larry Wegener of Central put on the tournaments and had crews of people every year right there helping.

“Their hard work and commitment to the MHSAA, running perfect tournaments, made Battle Creek a stop for athletics for many, many years. Many times, Bernie led the pack.”

In spite of his willingness to help others, there was a caveat, Leinaar said.

“He would say to me, ‘Karen, I’ll help you out however I can, but remember, Pennfield is going to win.’

“Pennfield joined the KVA in the late 1980s, so we saw each other quite a bit. Our football games were always barn burners as were track and field.”

Leinaar/WegenerWegener recalls those days full of tournaments and 65-hour work weeks.

“We did so many MHSAA events, I think a lot of people thought we were on the staff,” he said.

Those tournaments included more than 50 state championships in baseball and softball, team and individual wrestling, volleyball and girls basketball.

Brett Steele, Pennfield’s current AD, said Larson “was still a strong presence in the athletic department and community as a whole even after he retired.

“Up until last winter, Bernie still helped out at football and basketball games as our officials host. He knew most of the officials in those sports and was a familiar face to many when they worked games at Pennfield.”

Larson had served as an MHSAA basketball and baseball official. He also helped found and is a member of the Pennfield Hall of Fame and coached both girls and boys golf.

He received the MHSAA’s Allen W. Bush Award in 1997, the MHSAA’s Charles Forsythe Award in 1999 and was the MIAAA State Athletic Director of the Year for 1991-92.

All About Family

In spite of the hours spent with his job, Larson was a good family man, Wegener said.

“He spoke highly of his kids,” he said. “Chris and Cam were the pride of his life. Joni was a real good fit for him.”

Wegener said Larson was a larger-than-life guy.

“If you were going to run a tournament and you brought a notebook full of stuff for your tournament, Bernie brought a briefcase.

“If you brought a briefcase, Bernie brought a suitcase. He just believed in being prepared for everything.”

One thing the athletic directors did a lot was frequent restaurants, and Larson had his favorites.

“Perkins whenever he traveled, the Pancake House every Sunday and the Irish Pub,” Chris Larson said.

A person could always spot Larson. He was with one with the napkin tucked over his shirt.

“He always wore a suit and tie and would use a napkin as a bib because he was always spilling something on his necktie,” Joni Larson said.

Another thing her husband was famous for was his jokes.

“He always had a favorite joke that I’d hear 27 times,” she said, laughing. “It was like he had a joke of the week, and everybody had to hear it.”

During summers, Larson taught driver’s education at the school, something Chris Larson remembers well.

Bernie Larson family“I remember on the last day of driver’s ed, you drove for 45 minutes,” he said. “My brother and I and one other kid were in the car, and I drove to Lansing to the MHSAA and we sat in the parking lot while my dad went inside.

“I know the MHSAA through his eyes and through my own eyes.”

Larson’s love of sports transferred to his sons.

“We all share a love of golf and would play together any chance we got, but over the past years his health wouldn't allow him to play,” Chris Larson said. “I miss that very much.”

Another tradition is being carried on by his son, but it evolved in an unusual way.

The twins were a Christmas surprise for Bernie and Joni.

“They didn’t do ultrasounds routinely back then (1974) so we didn’t know,” Joni Larson said. “We had Bernie’s middle name, Leon, picked out as a first name,” Joni Larson said.

“When we found out there were twins, we gave Chris ‘Leon’ as his middle name and Cameron ‘Noel’ which is Leon backwards, so both had dad’s middle name.”

Chris Larson has continued the tradition, giving his oldest son, Joshua, Leon as a middle name.

Chris Larson echoed the thoughts of many who knew Mr. Pennfield as a people person.

“In my opinion, he was the most Christian man I knew. He lived a Christian life and he shared it with others,” Chris said.

“He was chaplain for some baseball and basketball teams. He knew somebody everywhere no matter where we went in the state.”

Chris Larson paid a special tribute to his father after the funeral.

“He had a parking spot in the circle of the old Pennfield High School right in front of his office,” he said. “His van was there all the time.

“One of the things I did after the funeral was just hang out there for a while.”

Pam ShebestPam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.

PHOTOS: (Top) Longtime Pennfield athletic director Bernie Larson also raised his family in the district, with sons Chris (left) and Cam among those to wear the uniform. (2) Bernie and Joni Larson were married 56 years. (3) Among Larson’s longtime colleagues were former Delton Kellogg athletic director Karen Leinaar and retired Battle Creek Central athletic director Larry Wegener. (4) The Larson family, more recently, from left: Cam, Joni, Bernie and Chris. (Family photos courtesy of the Larson family; head shots by Pam Shebest.)

‘Tis (out of) the Season

April 2, 2015

By Rob Kaminski
MHSAA benchmarks editor

Those who live in close proximity to high schools throughout Michigan don’t even need a calendar to know what time of year it is when a new sports season begins.

Whistles piercing through the hum of their air conditioners on the first Monday morning in August mark the start of fall from nearby football facilities. The ping of aluminum as sidewalks and grass re-appear from winter’s grip signifies the start of spring.

Office supply stores could see calendar sales soar in those households – or occupants might at least do a double-take when checking smartphone calendars – in the near future if MHSAA out-of-season coaching regulations are modified. The familiar sounds of the seasons could resonate in non-traditional months as well.

A major topic of the recent MHSAA Update Meetings and AD In-Services in the fall was the possibility of revamping the regulations regarding out-of-season contact for school coaches with school teams during the school year. The Summer Dead Period would remain in place and has been largely supported by membership since it was implemented for the 2007-08 school year.

It should be noted that out-of-season revision is not a certainty, but simply in the exploratory stage at this point.

Yet, the time was ripe to initiate discussion on this topic in the fall. The growth of non-school athletic programs and demands placed upon students by such entities in recent years was one factor. The difficulty the MHSAA has enforcing – and schools have interpreting – current out-of-season coaching regulations is another factor.

“The fundamental question is how to allow more contact between coaches and students out of season without encouraging single-sport participation,” MHSAA Executive Director Jack Roberts said.

Can this be done? Can trends toward specialization and away from multi-sport participation be reversed through greater contact periods for each sport within the school year?

Proponents of this school of thought believe that time otherwise spent with non-school coaches would be best served with education-based coaches who, in theory, would be on the same page with peers at their school, all encouraging multi-sport participation.

“Part of the explosion of AAU and club involvement has been the perpetuation of the notion that without additional training and competition, students will not reach their potential nor maximize their chances of being recruited by colleges,” said Scott Robertson, athletic director at Grand Haven. “When our high school coaches have the ability to provide a similar experience, but with an education-first mindset regulated by athletic directors, the expectations of student-athletes by coaches can be tempered.”

It is a lively debate that will be picking up momentum for the remainder of this school year and into the next.

Following are some of the concepts and comments from the fall, with key points from a statewide survey to be published later this week. The MHSAA's Representative Council discussed these results at its March meeting, and action is possible during its final meeting of the school year in May.

Let's begin 

Perhaps the most criticized, misinterpreted, ignored, and/or difficult to enforce rule in the MHSAA Handbook resides in Regulation II, Section 11 (H): the three- and four-player rule for coaches out of season during the school year. (See bottom of this page.)

Debate has long spiraled in dizzying circles around definitions such as “open gyms,” “under one roof,” “conditioning,” “drills,” and other components.

“One of the problems is the MHSAA finds this specific rule difficult to enforce and interpret,” MHSAA Associate Director Tom Rashid said. “Another perceived problem is that there might be a disconnect between school coaches and students out of season, which might be driving students toward non-school programs.”

It’s simple to recognize lightning rods, but quite another to construct a device for harvesting the sparks in a productive manner. To that end, Rashid prepared an outline for discussion on the topic as he hit the trails around Michigan this fall for Update Meetings and AD In-Services.

“We felt we needed to see if we could do better,” Rashid said. “Rather than say to 600 ADs, ‘What do you think about out-of-season coaching rules?’ we asked about a new concept. We created a starting point for discussion.”

The basic premise brought forward to the masses was this: a voluntary contact period of one month to six weeks with a limit of 10 or 15 days of contact in that period – and perhaps three in any one week – between a coach and his/her athletes out of season with any number of students, grade 7-12. Due to large participation numbers in football, some consideration was given to limiting the number of players in any one out-of-season session to 11, thus not creating “spring football.”

A straw poll from the gatherings in the fall indicated nearly 70 percent of attendees in favor of “contact periods” versus the current rule, prompting a detailed survey to all member schools sent in October to further measure the climate and hone in on specifics for desired changes.

“It was a very open process with great discussion,” Rashid said. “All size schools, all demographics, and all corners of the state weighed in.”

As always, the devil is in the detail, and the October survey yielded plenty of detail.

Numbers favor no numbers

As mentioned earlier, nearly 70 percent of attendees at MHSAA fall gatherings indicated that they might prefer a rule that specified coaching contact periods outside their sport during the school year, as opposed to limiting the number of student-athletes per session.

The ensuing survey sent to member schools in late October reflects that sentiment in schools of all sizes, and in all zones of the state. On the topic of counting contact days out of season with no limit on the number of students involved, more than 72 percent of 514 responding schools favored the plan. Class A schools led the way with nearly 76 percent  in support. Class D schools chimed in at 69 percent in favor. Support was strong across the zones of the state as well, led by the Detroit metro area (Zone 3) at 76.5. The middle of the state (Zone 5) was the low, but still found close to 60 percent in favor of such a revision.

The survey revealed consistencies across the board relative to the amount of three- and four-player sessions currently utilized by schools of different sizes, and the support and opposition to questions regarding revised regulations on the topic. For instance, nearly 50 percent of Class A schools indicate that their coaches work with students under the current rule most every week during the offseason, while 40 percent of Class D schools report that most of their coaches never utilize the three- or four-player rule at all out of season. Not surprisingly then, in questions posed where three-and four-player stipulations might still exist, the larger schools favored such changes at a higher rate than the smaller schools.

Survey data also reveals a reason for such opposition at lower-enrollment schools: a simple numbers game. In Class C and D, the majority of schools report that 60-80 percent of their student-athletes participate in more than one sport. So, with more students busier year-round than at their larger school counterparts, there are fewer people to attend out-of-season sessions.

Similarly, the concept of extending the current preseason down time for all sports was supported more in Class C and D schools than Class A and B. 

“It is always a challenge for individual schools to see things from the other schools’ perspectives,” Rashid said. “It’s hard for people to say, ‘It might be different for us, but for the greater good, we might have to change our culture here.’”

But, that line of thinking is certainly understood at Chelsea High School, a Class B school of more than 800 students. Athletic director and football coach Brad Bush is an advocate of multi-sport participation, regardless of school size.

“The current three- or four-player rule benefits kids by developing skills, but does not force kids to feel pressure to be at a full practice,” Bush said. “Changing this rule could reduce the number of multiple-sport athletes. Our staff and league is united in believing that changing this rule could be a big mistake.”

Outside influence

Part of the balancing act in attempting to revise out-of-season rules is to encourage greater participation on school teams, while not promoting specialization.

Interestingly, a number of schools in the survey reported that they have policies in place limiting in-season athletes from attending sports-specific training from out-of-season coaches. The percentages ranged from 27.6 percent in Class D to 41 percent in Class B.

Most schools allow weightlifting during the season, followed in decreasing order by three- or four- player workouts, conditioning and open gyms. However, more than 40 percent of responding schools have in place a policy prohibiting non-school competition for in-season athletes. The message seems to be that if activity is taking place, the preference is for it to be under supervision, and for that supervision to come from school coaches.

“If a coach is going to hold three workouts per week out of season, a student may leave another sport to play in the offseason of their preferred  sport,” Rashid said. “As such, many ADs identified that it would be the role of each school to regulate  out-of-season coaching. Right now, the ADs have to keep a handle on out-of-season activities and if the rules change, depending on their demographic, they might need to be involved even more.”

With advance planning, an environment can be created in which all of a school’s sports can exist in harmony and encourage multi-sport membership.

“Athletic directors can guide all coaches on their staffs to work together to create 12-month calendars that focus on the needs of kids and respect the desire of many to participate in multiple sports,” Robertson said. “In doing so, coaches can work to avoid overlaps in important opportunities where kids may be put in win-lose situations. With careful planning student-athletes will be afforded more opportunities to train and develop with their classmate peers and within their own communities.”

Chris Ervin, athletic director at St. Johns High School, is one of many in the camp that believes the current system accomplishes a school’s missions when properly supervised.

“Our coaches have ample opportunities to coach in the three- or four-player setting, and our athletes have plenty of opportunities to improve their skill sets through open gyms which are not coach-directed,” Ervin said.

Others agree that any change might introduce unwanted consequences. One source, an administrator in a strong football community, speculates in that town and others like it, football programs could smother other sport programs by scheduling full workouts on top of other in-season sports. Voluntary or not, it is opined that kids would gravitate toward the out-of-season football workouts if that’s the signature sport in town.

Ervin can see the same point. “I don't see this affecting my role too much, but I do believe this could lead to even more specialization. For example, if football coaches are able to work with their players 11 at a time in the offseason, I believe athletes will feel more pressure to be part of that football workout while they are in-season with another sport.”

Under another scenario, school coaches might someday be allowed to coach non-school teams during the school year. The rationale is that if students are participating outside the school campus anyway, wouldn’t it be better that they are coached by school personnel so that the educational message is delivered appropriately?

Add to this the fact that 100 percent of surveyed schools reported conducting open gyms in basketball and 66 percent in volleyball – the two most high-profile AAU sports – would it benefit schools to have trained personnel in those non-school leadership roles?

“This would connect our coaches to school kids but also could have the unintended consequence of specialization,” Rashid said. “However, the coaches in place would be our coaches, whereas currently we don’t have a say in the AAU coaches of our students.”

Not yet. This topic on the survey was favored by roughly 60 percent overall, but an equal 20.4 percent were at opposite ends of the spectrum strongly in favor and strongly against, with the highest percentage falling just above lukewarm. 

By Class, the C and D schools were slightly more opposed to this idea than Class A and B. Why? Very often, in the smaller communities, there are no non-school opportunities; school sports are the only option.

Robertson believes that incorporating a revised out-of-season coaching plan could assist families financially in the long run.

“By having the ability to include larger numbers of kids in development activities and allowing for a limited number of competitions, there is a strong likelihood that students and their families will choose the out-of-season activities offered by their schools over the AAU/club activities that exist,” Robertson said. “In doing so, there will be no rental of outside gyms, no mandatory club fees, and reduced costs to families.”

Not all ideas have elicited opposing views. One item on the docket that schools uniformly opposed was the possibility of scrimmages within the out-of-season contact period. Most schools indicate a preference for these periods to be instructional only.

Just a tweak

Perhaps the current rule just needs a splint and not a full cast. Maybe it’s not broken after all.

The most popular proposal to emerge from the survey was simply the removal of three little words in the current regulation: “under one roof.”

More than 80 percent of schools favored removing the phrase “under one roof” from Regulation II, Section 11(H) 2. a., which means as long as only three or four students are receiving coaching, then others may be in the facility working on conditioning, or in groups on their own.

Receiving close to 70 percent support from schools is the prospect of removing the portion of Handbook Interpretation 237 which currently prohibits schools from setting up rotations. This would allow a coach to work with dozens of players, three and four at a time.

And, Robertson says, in less time than coaches are currently expending.

“Most high school coaches already commit an enormous amount of time to the offseason development of student-athletes,” he said. “By removing the limit on number of athletes they can have contact with at one time and by placing a limit on the number of dates they can actually have this direct instructional contact, the net gain will be fewer dates, but with a greater impact.”

Rashid forecasts slight modifications of current rules rather than wholesale changes, at least in the near future.

“It wouldn’t surprise me if a few changes come sooner than later,” Rashid said. “One, allow rotations in the three- or four-player rule. Two, allow more than three kids under one roof as long as only three kids are receiving coaching. These two are a broader interpretations of our current rules.”

Simpler could be the answer. Perhaps over the course of time, in trying to be everything to all schools, the rule became more difficult for schools to follow, and for the MHSAA to oversee. Outside influences that could not have been predicted a generation ago have crept into the picture as well.

“These rules are very old, and that doesn’t mean not good,” Rashid said. “They were written at a time when the majority of students played multiple sports; before students began playing in 3rd and 4th grades, and before the non-school sports explosion.”

Even with the current trends and abundance of choices for some athletes, there are strong feelings from various leaders to leave things status quo.

“Our staff and league believes there needs to be a greater emphasis on the current rules with stronger punishments,” Bush said. “The answer is to enforce to current rules that we have, and not change the rules.”

There is a certain irony to this topic in front of athletic administrators and coaches, who spend so many hours in the here and now; in-season, in practices, in games.

“Who would think that what you do out of season could be the most critical piece of school sports discussion that we’ve had?” Rashid ponders. “It’s not what happens during the season, but in the offseason, that might be at the core of encouraging and maintaining school sports participation.”


Current Out-of-Season Rule (Three- or Four-Player Rule)

From MHSAA Handbook, Regulation II, Section 11(H):

2. These limitations out of season apply to coaches:

a. Outside the school season during the school year (from Monday the week of Aug. 15 through the Sunday after Memorial Day observed), school coaches are prohibited from providing coaching at any one time under one roof, facility or campus to more than three (or four) students in grades 7-12 of the district or cooperative program for which they coach (four students if the coaching does not involve practice or competition with students or others not enrolled in that school district). This applies only to the specific sport(s) coached by the coach, but it applies to all levels, junior high/middle school and high school, and both genders, whether the coach is paid or volunteer (e.g., a volunteer JV boys soccer coach may not work with more than three girls in grades 7-12 outside the girls soccer season during the school year).