'Larger-Than-Life' Pennfield AD Admired for Statewide Service
By
Pam Shebest
Special for MHSAA.com
April 14, 2021
BATTLE CREEK — To many Battle Creek sports enthusiasts, Bernie Larson was known as “Mr. Pennfield.”
But for two former athletes, twins Chris and Cam Larson, that was not the case.
“I never knew him or thought of him as Mr. Pennfield; he was Dad,” Chris said.
Larson, 78, who served as athletic director at Pennfield for 29 years, died March 14 after an extended illness.
A memorial service is being planned for May 15 at a time and place to be determined.
“A lot more remembrances come back when someone passes,” said Chris Larson, who lives in Virginia. “You hear so many stories from people who remember him, including former students and coaches.
“It’s great to hear the impact he had on so many people that you never knew about.”
Stories are plentiful when it comes to Bernie Larson.
“He was a heckuva golfer,” said Karen Leinaar, the current executive director of the Michigan Interscholastic Athletic Administrators Association (MIAAA) who during an early stop served as athletic director at Delton Kellogg, which with Pennfield for a time was part of the Kalamazoo Valley Association. “If you needed golf balls on the course, everyone said, ‘Just ask Bernie.’ He always had them.”
The reason?
“If he had one ball in his bag, he had 50 or 60 in his bag,” said Larry Wegener, former Battle Creek Central athletic director. “He had milk crates full of golf balls in his garage” that he found on the course or fished out of ponds.
Championship City
When Larson was named Pennfield’s athletic director in 1970, it became a family affair.
“I had no clue, no clue,” said Joni, Larson’s wife of 56 years. “We never trained to be wives of athletic directors. We learned the most from other wives.”
She became involved in the job, selling tickets at home games. When their sons were old enough, they helped out with the field.
“They knew where the flag was kept and how to play the national anthem. They learned how to keep score” and were active in playing sports, she recalled.
“Cam (who lives in Minnesota) played football, baseball and basketball,” Chris Larson said. “I played tennis, golf and basketball. We grew up playing little league baseball and football.”
One family favorite was the yearly athletic directors conference at Grand Traverse Resort.
“He was there for business; we kids were there for fun,” his son said. “As we got older, we went to the auditorium that was filled with booths with sports-related things.
“As a kid we went around and grabbed the swag. It was a kids of athletic directors thing.”
It was not all fun and games.
“Bernie Larson was instrumental putting Battle Creek on the map athletically,” Leinaar said. “Four of (the ADs), Bernie, Ralph Kenyon of Harper Creek, Glen Schulz of Lakeview and Larry Wegener of Central put on the tournaments and had crews of people every year right there helping.
“Their hard work and commitment to the MHSAA, running perfect tournaments, made Battle Creek a stop for athletics for many, many years. Many times, Bernie led the pack.”
In spite of his willingness to help others, there was a caveat, Leinaar said.
“He would say to me, ‘Karen, I’ll help you out however I can, but remember, Pennfield is going to win.’
“Pennfield joined the KVA in the late 1980s, so we saw each other quite a bit. Our football games were always barn burners as were track and field.”
Wegener recalls those days full of tournaments and 65-hour work weeks.
“We did so many MHSAA events, I think a lot of people thought we were on the staff,” he said.
Those tournaments included more than 50 state championships in baseball and softball, team and individual wrestling, volleyball and girls basketball.
Brett Steele, Pennfield’s current AD, said Larson “was still a strong presence in the athletic department and community as a whole even after he retired.
“Up until last winter, Bernie still helped out at football and basketball games as our officials host. He knew most of the officials in those sports and was a familiar face to many when they worked games at Pennfield.”
Larson had served as an MHSAA basketball and baseball official. He also helped found and is a member of the Pennfield Hall of Fame and coached both girls and boys golf.
He received the MHSAA’s Allen W. Bush Award in 1997, the MHSAA’s Charles Forsythe Award in 1999 and was the MIAAA State Athletic Director of the Year for 1991-92.
All About Family
In spite of the hours spent with his job, Larson was a good family man, Wegener said.
“He spoke highly of his kids,” he said. “Chris and Cam were the pride of his life. Joni was a real good fit for him.”
Wegener said Larson was a larger-than-life guy.
“If you were going to run a tournament and you brought a notebook full of stuff for your tournament, Bernie brought a briefcase.
“If you brought a briefcase, Bernie brought a suitcase. He just believed in being prepared for everything.”
One thing the athletic directors did a lot was frequent restaurants, and Larson had his favorites.
“Perkins whenever he traveled, the Pancake House every Sunday and the Irish Pub,” Chris Larson said.
A person could always spot Larson. He was with one with the napkin tucked over his shirt.
“He always wore a suit and tie and would use a napkin as a bib because he was always spilling something on his necktie,” Joni Larson said.
Another thing her husband was famous for was his jokes.
“He always had a favorite joke that I’d hear 27 times,” she said, laughing. “It was like he had a joke of the week, and everybody had to hear it.”
During summers, Larson taught driver’s education at the school, something Chris Larson remembers well.
“I remember on the last day of driver’s ed, you drove for 45 minutes,” he said. “My brother and I and one other kid were in the car, and I drove to Lansing to the MHSAA and we sat in the parking lot while my dad went inside.
“I know the MHSAA through his eyes and through my own eyes.”
Larson’s love of sports transferred to his sons.
“We all share a love of golf and would play together any chance we got, but over the past years his health wouldn't allow him to play,” Chris Larson said. “I miss that very much.”
Another tradition is being carried on by his son, but it evolved in an unusual way.
The twins were a Christmas surprise for Bernie and Joni.
“They didn’t do ultrasounds routinely back then (1974) so we didn’t know,” Joni Larson said. “We had Bernie’s middle name, Leon, picked out as a first name,” Joni Larson said.
“When we found out there were twins, we gave Chris ‘Leon’ as his middle name and Cameron ‘Noel’ which is Leon backwards, so both had dad’s middle name.”
Chris Larson has continued the tradition, giving his oldest son, Joshua, Leon as a middle name.
Chris Larson echoed the thoughts of many who knew Mr. Pennfield as a people person.
“In my opinion, he was the most Christian man I knew. He lived a Christian life and he shared it with others,” Chris said.
“He was chaplain for some baseball and basketball teams. He knew somebody everywhere no matter where we went in the state.”
Chris Larson paid a special tribute to his father after the funeral.
“He had a parking spot in the circle of the old Pennfield High School right in front of his office,” he said. “His van was there all the time.
“One of the things I did after the funeral was just hang out there for a while.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS: (Top) Longtime Pennfield athletic director Bernie Larson also raised his family in the district, with sons Chris (left) and Cam among those to wear the uniform. (2) Bernie and Joni Larson were married 56 years. (3) Among Larson’s longtime colleagues were former Delton Kellogg athletic director Karen Leinaar and retired Battle Creek Central athletic director Larry Wegener. (4) The Larson family, more recently, from left: Cam, Joni, Bernie and Chris. (Family photos courtesy of the Larson family; head shots by Pam Shebest.)
Task Force Building Multi-Sport Message
November 11, 2016
By Geoff Kimmerly
Second Half editor
Walled Lake Western’s Cody White draws his perspective on high school sports from a background that, while perhaps not unique, has to be close.
The Warriors senior is one of the top college football prospects in Michigan, a Big Ten-caliber player who has committed to continue his career at Michigan State University after he graduates in the spring.
Our state has a handful of athletes like that every year, of course. But White also is the son of former NFL player and Detroit Lions executive Sheldon White – and has followed his father’s Dayton, Ohio, footsteps in playing three sports during his high school career.
White plays football, basketball during the winter and baseball in the spring, in addition to travel basketball and baseball during the summer. He has played these same sports throughout high school. His freshman year he also competed in track & field, along with baseball. As of May – when White and his multi-sport experience were featured on Second Half – he hadn’t ruled out returning to track & field, in addition to baseball, as a senior.
“I couldn’t see myself not competing in those sports,” White said at the time. “I love them so much. I want to finish my senior year playing all three.”
It’s White’s experience, and the benefits enjoyed by so many who have shunned the recent trend toward specialization, that is driving the MHSAA’s Multi-Sport Task Force as it aims to promote the value of a varied sports experience through high school, even for athletes considered “elite” in a sport they’ll go on to play at higher levels.
The Multi-Sport Task Force met for the third time Oct. 27 and includes coaches, administrators and teachers with diverse experiences in athletics at schools large and small; urban, suburban and rural and in both the interscholastic and club settings.
The idea of moving away from specialization and back toward playing multiple sports has gained steam in recent years with pronouncements of how doing so paid off for nationally-recognized stars like professional golfer Jordan Spieth, baseball Hall of Famer John Smoltz and a number of members of the U.S. women’s soccer national team who played multiple sports through high school.
The MHSAA’s task force is working to develop that message, package it in the most digestible formats, and deliver it to the key decision-makers to benefit athletes at the age where the message can have the heaviest impact on their sports careers and growth into physically fit adults.
“This is a fundamental topic in school sports,” MHSAA Executive Director Jack Roberts told the task force during its most recent meeting. “This is something we’ll be talking about five and 10 years from now.”
The task force is charged with a series of goals that will be discussed below and are still in development. But there’s no doubt coaches will play a significant part in promoting and carrying out this important mission.
“Growing up was a little different (for me) than the usual kid. Going to Lions games and just being around football all the time. I think I love the game more because I was around it so much. But I think playing three sports helped me, too. The twisting of your hips in baseball, when you swing the bat, you’re using different muscles. And all the jumping you do in basketball. You have to move in tight spaces. With football, you’re with the football guys. By doing all three you meet different people.” – Cody White, “Western’s White Enjoys ‘Special’ Career” – May 4, 2016
What we’ve learned
The task force’s first meeting in April included discussions with Dr. Tony Moreno of Eastern Michigan University, a frequent Coaches Advancement Program instructor, and Dr. Brooke Lemmon of the MSU Sports Medicine Clinic. Among points from their focus on medical issues that result from specialization:
• Specialization has chronic, long-term affects; young people who do not learn physical literacy – how to solve movement problems – are less likely to be physically active and, hence, less likely to be physically fit. This is becoming an expensive health issue for society.
• The loss of physical education from schools is the root of these problems and has led to the creation of “privatized PE” for those who can afford a club sports experience. Physical education in schools, done correctly, can create a relatively noncompetitive environment that increases student interest in becoming physically active.
• More time spent in one activity will lead to more injuries, especially of the chronic nature. The number of hours per week a child spends on one sport activity shouldn’t exceed that child’s age (8 hours per week for an 8-year-old, for example).
Dr. Dan Gould, the director of the MSU Institute for the Study of Youth Sports, talked to the task force during its second meeting about how children perceive sports – and the need to adjust parents’ expectations for their kids’ success. He explained how kids can lose their identity focusing on just one sport, and also the importance of free play – the games kids make up themselves while playing in a structure-free environment.
Bob Mancini of USA Hockey visited with the task force most recently, explaining how his was the first governing body to tell athletes it wanted them to play their sport – but in order to do so well, play other sports also. USA Hockey’s American Development Model was launched in 2009 to in part promote multi-sport participation – and is growing hockey in the process, with increased participation seen at youth levels over the last three years.
“It’s just really fun to do different things. We don’t have a lot of the numbers, but we have the people who are willing to put in the hard work, even if it’s not their best sport. Each season is only three to four months at the most. So it keeps things exciting.”— 2016 Bronson graduate Kelsey Robinson, a defensive specialist in volleyball, former cross country runner, guard in basketball and a third baseman and centerfielder in softball, “Multi-Sport Experience ‘Special’ for Bronson” – February 2, 2016
Questions & Answers
The task force will meet again Feb. 8, and in the meantime there are a number of questions – and answers – to be considered.
The group has pinpointed a series of goals:
1. Partner with groups promoting diverse physical activity.
2. Encourage those promoting more and better physical education.
3. Prepare tools for administrators for use in interviewing prospective coaches, conducting meetings with their coaching staffs and encouraging them to “walk the talk” of balanced participation.
4. Assist in the explanation of the multi-sport experience to parents through a variety of media, including a guidebook and video explaining its benefits.
Carrying out these aspirations comes with plenty to discuss.
Who most needs to hear the message of multi-sport participation? It’s most likely junior high and middle school parents, or even those of elementary students just starting to experience organized athletics.
What do these parents and children most need to know? Parents are stakeholders in their children’s athletic ventures. The challenge is convincing them our way is best for their kids’ futures, from a health and development standpoint.
Who should deliver this message? Celebrities obviously carry clout when they talk about how their multi-sport experiences led them to become successful adults. But there also could be a strong emotional tug from current student-athletes who tell their stories.
How can coaches and athletic directors help spread the word? The MHSAA, with input from the task force, will develop tools to help. But the options are many: could it come in video form, eye-catching graphics for use at coaches meetings, or live interaction at regional summits?
We are looking for ideas, both for getting out the message and incentivizing taking part in the multi-sport experience. Schools already are doing great things to promote multi-sport participation, and we’d love to hear about what's working.
To that vein, we’ll close with a final success story from this fall about a team that benefited from a lineup of multi-sport athletes:
Grosse Pointe Woods University Liggett on Oct. 15 ended an eight-year championship run by Ann Arbor Greenhills at Lower Peninsula Division 4 Boys Tennis Finals. Knights coach Matt Sobieralski relied on a roster filled with multi-sport athletes, including No. 1 singles player T.J. Dulac, who also ran cross country this fall.
Only one player on the Liggett roster plays only tennis, and Sobieralski says his players’ multi-sport participation served them well.
“It makes you tough, mentally tough and strong. And they’re competitive. That’s important. I think tennis, a lot of times, is 80 percent mental and 20 percent ability. You win a lot of matches with guts and just hanging in there. I always say a good player can win even when they’re not playing their best, because they’ll try something different and they keep fighting. That’s the team I’ve got. I’m really proud of their fight.” – Matt Sobieralski, “Liggett Ends Greenhills’ 8-Year Reign” – October 16, 2016
PHOTOS: (Top) Walled Lake Western's Cody White runs ahead of a group of Lowell defenders during last season's Division 2 Semifinals. (Middle) Bronson (right) goes for a kill during last season's Class C Semifinal against Traverse City St. Francis. (Top photo courtesy of Walled Lake Western athletic department.)