'Larger-Than-Life' Pennfield AD Admired for Statewide Service
By
Pam Shebest
Special for MHSAA.com
April 14, 2021
BATTLE CREEK — To many Battle Creek sports enthusiasts, Bernie Larson was known as “Mr. Pennfield.”
But for two former athletes, twins Chris and Cam Larson, that was not the case.
“I never knew him or thought of him as Mr. Pennfield; he was Dad,” Chris said.
Larson, 78, who served as athletic director at Pennfield for 29 years, died March 14 after an extended illness.
A memorial service is being planned for May 15 at a time and place to be determined.
“A lot more remembrances come back when someone passes,” said Chris Larson, who lives in Virginia. “You hear so many stories from people who remember him, including former students and coaches.
“It’s great to hear the impact he had on so many people that you never knew about.”
Stories are plentiful when it comes to Bernie Larson.
“He was a heckuva golfer,” said Karen Leinaar, the current executive director of the Michigan Interscholastic Athletic Administrators Association (MIAAA) who during an early stop served as athletic director at Delton Kellogg, which with Pennfield for a time was part of the Kalamazoo Valley Association. “If you needed golf balls on the course, everyone said, ‘Just ask Bernie.’ He always had them.”
The reason?
“If he had one ball in his bag, he had 50 or 60 in his bag,” said Larry Wegener, former Battle Creek Central athletic director. “He had milk crates full of golf balls in his garage” that he found on the course or fished out of ponds.
Championship City
When Larson was named Pennfield’s athletic director in 1970, it became a family affair.
“I had no clue, no clue,” said Joni, Larson’s wife of 56 years. “We never trained to be wives of athletic directors. We learned the most from other wives.”
She became involved in the job, selling tickets at home games. When their sons were old enough, they helped out with the field.
“They knew where the flag was kept and how to play the national anthem. They learned how to keep score” and were active in playing sports, she recalled.
“Cam (who lives in Minnesota) played football, baseball and basketball,” Chris Larson said. “I played tennis, golf and basketball. We grew up playing little league baseball and football.”
One family favorite was the yearly athletic directors conference at Grand Traverse Resort.
“He was there for business; we kids were there for fun,” his son said. “As we got older, we went to the auditorium that was filled with booths with sports-related things.
“As a kid we went around and grabbed the swag. It was a kids of athletic directors thing.”
It was not all fun and games.
“Bernie Larson was instrumental putting Battle Creek on the map athletically,” Leinaar said. “Four of (the ADs), Bernie, Ralph Kenyon of Harper Creek, Glen Schulz of Lakeview and Larry Wegener of Central put on the tournaments and had crews of people every year right there helping.
“Their hard work and commitment to the MHSAA, running perfect tournaments, made Battle Creek a stop for athletics for many, many years. Many times, Bernie led the pack.”
In spite of his willingness to help others, there was a caveat, Leinaar said.
“He would say to me, ‘Karen, I’ll help you out however I can, but remember, Pennfield is going to win.’
“Pennfield joined the KVA in the late 1980s, so we saw each other quite a bit. Our football games were always barn burners as were track and field.”
Wegener recalls those days full of tournaments and 65-hour work weeks.
“We did so many MHSAA events, I think a lot of people thought we were on the staff,” he said.
Those tournaments included more than 50 state championships in baseball and softball, team and individual wrestling, volleyball and girls basketball.
Brett Steele, Pennfield’s current AD, said Larson “was still a strong presence in the athletic department and community as a whole even after he retired.
“Up until last winter, Bernie still helped out at football and basketball games as our officials host. He knew most of the officials in those sports and was a familiar face to many when they worked games at Pennfield.”
Larson had served as an MHSAA basketball and baseball official. He also helped found and is a member of the Pennfield Hall of Fame and coached both girls and boys golf.
He received the MHSAA’s Allen W. Bush Award in 1997, the MHSAA’s Charles Forsythe Award in 1999 and was the MIAAA State Athletic Director of the Year for 1991-92.
All About Family
In spite of the hours spent with his job, Larson was a good family man, Wegener said.
“He spoke highly of his kids,” he said. “Chris and Cam were the pride of his life. Joni was a real good fit for him.”
Wegener said Larson was a larger-than-life guy.
“If you were going to run a tournament and you brought a notebook full of stuff for your tournament, Bernie brought a briefcase.
“If you brought a briefcase, Bernie brought a suitcase. He just believed in being prepared for everything.”
One thing the athletic directors did a lot was frequent restaurants, and Larson had his favorites.
“Perkins whenever he traveled, the Pancake House every Sunday and the Irish Pub,” Chris Larson said.
A person could always spot Larson. He was with one with the napkin tucked over his shirt.
“He always wore a suit and tie and would use a napkin as a bib because he was always spilling something on his necktie,” Joni Larson said.
Another thing her husband was famous for was his jokes.
“He always had a favorite joke that I’d hear 27 times,” she said, laughing. “It was like he had a joke of the week, and everybody had to hear it.”
During summers, Larson taught driver’s education at the school, something Chris Larson remembers well.
“I remember on the last day of driver’s ed, you drove for 45 minutes,” he said. “My brother and I and one other kid were in the car, and I drove to Lansing to the MHSAA and we sat in the parking lot while my dad went inside.
“I know the MHSAA through his eyes and through my own eyes.”
Larson’s love of sports transferred to his sons.
“We all share a love of golf and would play together any chance we got, but over the past years his health wouldn't allow him to play,” Chris Larson said. “I miss that very much.”
Another tradition is being carried on by his son, but it evolved in an unusual way.
The twins were a Christmas surprise for Bernie and Joni.
“They didn’t do ultrasounds routinely back then (1974) so we didn’t know,” Joni Larson said. “We had Bernie’s middle name, Leon, picked out as a first name,” Joni Larson said.
“When we found out there were twins, we gave Chris ‘Leon’ as his middle name and Cameron ‘Noel’ which is Leon backwards, so both had dad’s middle name.”
Chris Larson has continued the tradition, giving his oldest son, Joshua, Leon as a middle name.
Chris Larson echoed the thoughts of many who knew Mr. Pennfield as a people person.
“In my opinion, he was the most Christian man I knew. He lived a Christian life and he shared it with others,” Chris said.
“He was chaplain for some baseball and basketball teams. He knew somebody everywhere no matter where we went in the state.”
Chris Larson paid a special tribute to his father after the funeral.
“He had a parking spot in the circle of the old Pennfield High School right in front of his office,” he said. “His van was there all the time.
“One of the things I did after the funeral was just hang out there for a while.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS: (Top) Longtime Pennfield athletic director Bernie Larson also raised his family in the district, with sons Chris (left) and Cam among those to wear the uniform. (2) Bernie and Joni Larson were married 56 years. (3) Among Larson’s longtime colleagues were former Delton Kellogg athletic director Karen Leinaar and retired Battle Creek Central athletic director Larry Wegener. (4) The Larson family, more recently, from left: Cam, Joni, Bernie and Chris. (Family photos courtesy of the Larson family; head shots by Pam Shebest.)
Opportunity at Heart of Ellis' Service
March 8, 2018
By Geoff Kimmerly
Second Half editor
Gary Ellis has received various awards over a career that’s stretched nearly a half century and included various contributions to high school athletics in our state and tennis in particular.
But one of his most recent honors says perhaps the most about Ellis’ philosophy.
In 2016, the longtime Allegan tennis coach and former high school athletic director was named to the United States Tennis Association’s national “No-Cut Coach All-Star Team” recognizing middle and high school coaches who welcome all students to participate in the sport.
Ellis’ boys tennis teams regularly have as many as 25 players, and his girls teams when he led that program as well often approached 30. His largest team had 35 athletes.
“I think sports obviously are very good for kids and their development,” Ellis said this week. “I enjoyed (playing), and I’m trying to give other people the opportunity to enjoy athletics and tennis in particular, like I did.
“In volleyball (which he coached for four seasons in the 1970s), we had to make cuts and I absolutely hated it. So it’s nice; we keep everybody who comes out. If a senior comes out who has never played tennis before, he’s welcome to join us.”
That dedication to providing opportunities is part of what also has made Ellis the 2018 recipient of the Michigan High School Athletic Association’s Charles E. Forsythe Award.
The annual award is in its 41st year and named after former MHSAA Executive Director Charles E. Forsythe, the Association's first full-time and longest-serving chief executive. Forsythe Award recipients are selected each year by the MHSAA Representative Council, based on an individual's outstanding contributions to the interscholastic athletics community.
Ellis served as Allegan High School’s athletic director from 1983-89 and again from 2004-13, and also taught mathematics, history and government over a career in the building that stretched 39 years. Ellis has coached the boys tennis team since 1975, and coached the girls tennis team from 1981-84 and then 1990-2003, leading the boys and girls teams to a combined 32 top-10 finishes at the MHSAA Finals.
But those are only some of the local highlights. Regionally, Ellis has served as league secretary for the Wolverine Conference and hosted various MHSAA events at the District, Regional and Quarterfinal levels. Extending his impact across the state, Ellis is a long-serving member of the MHSAA Tennis Seeding Committee and has served on Tennis, Baseball/Softball Site Selection and Scholar-Athlete committees, among others. He continues to serve as secretary/treasurer and was president of the Michigan High School Tennis Coaches Association (MHSTeCA) from 1995-96.
Ellis also served as an MHSAA registered official for 39 years in volleyball through the 2011 season and basketball for 26 years through the 1998-99 boys season.
“As a leader in athletics and especially the tennis community, Gary Ellis has influenced and inspired administrators, coaches and students for more than 40 years,” MHSAA Executive Director John E. “Jack” Roberts said. “In addition to serving as a fine athletic director representing his school, he’s long provided key insights on the best ways to conduct tennis programs in this state, from how to seed the top players at our tournament to how to include as many as possible on the local team. We admire his dedication and are glad to honor him with the Charles E. Forsythe Award.”
As mentioned, this is hardly the first time Ellis has been honored for his many contributions.
He was inducted into the MHSTeCA Hall of Fame in 2007 and named its boys Coach of the Year in 1984 and 2005 and girls Coach of the Year in 1994 – and was a nominee for the National Federation Coaches Association national award for boys for 2004-05. As an administrator, Ellis was named his region’s Athletic Director of the Year in 2011 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Ellis previously was named Community Person of the Year in education from the Allegan Area Chamber of Commerce and received the Allegan County Outstanding People for Education Award.
“I consider Gary to be a mentor, friend and role model,” Vicksburg athletic director Michael Roy wrote in recommending Ellis for the Forsythe Award. “I know that the Forsythe Award is presented to individuals who have served interscholastic athletics. I know that of the people I know in the business, Gary Ellis is a pure example of one who serves.”
In addition to his work in schools, Ellis has served the Western Michigan Tennis Association in various roles. He’s been chairperson of the USTA/Midwest Section Junior Team Committee and worked as an official at local USTA events including national tournaments hosted by Kalamazoo College’s Stowe Stadium. He received the USTA’s Midwest Stan Malless Award recognizing his promotion of tennis in the community.
He will receive the Forsythe Award during the break after the first quarter of the MHSAA Class A Boys Basketball Final on March 24 at the Breslin Student Events Center in East Lansing.
“It’s a huge honor. To get something like that for doing the things you love doing, it’s really nice,” Ellis said. “At the end of every season I have a little bit of withdrawal. You’re so involved and so active with (coaching), and the associations with kids and parents and opposing coaches is a really neat thing.”
Ellis graduated from Battle Creek Central High School in 1970 and then attended Kellogg Community College and earned his bachelor’s and master’s degrees at Western Michigan University in 1974 and 1980, respectively. He maintains membership in the MIAAA and MHSTeCA and also the Michigan High School Coaches Association. Ellis is a member of the Allegan Lions Club and has served as president, and also is active as part of Christ Community Church and the Allegan Booster Club.
Past recipients of the Charles E. Forsythe Award
1978 - Brick Fowler, Port Huron; Paul Smarks, Warren
1979 - Earl Messner, Reed City; Howard Beatty, Saginaw
1980 - Max Carey, Freesoil
1981 - Steven Sluka, Grand Haven; Samuel Madden, Detroit
1982 - Ernest Buckholz, Mt. Clemens; T. Arthur Treloar, Petoskey
1983 - Leroy Dues, Detroit; Richard Maher, Sturgis
1984 - William Hart, Marquette; Donald Stamats, Caro
1985 - John Cotton, Farmington; Robert James, Warren
1986 - William Robinson, Detroit; Irving Soderland, Norway
1987 - Jack Streidl, Plainwell; Wayne Hellenga, Decatur
1988 - Jack Johnson, Dearborn; Alan Williams, North Adams
1989 - Walter Bazylewicz, Berkley; Dennis Kiley, Jackson
1990 - Webster Morrison, Pickford; Herbert Quade, Benton Harbor
1991 - Clifford Buckmaster, Petoskey; Donald Domke, Northville
1992 - William Maskill, Kalamazoo; Thomas G. McShannock, Muskegon
1993 - Roy A. Allen Jr., Detroit; John Duncan, Cedarville
1994 - Kermit Ambrose, Royal Oak
1995 - Bob Perry, Lowell
1996 - Charles H. Jones, Royal Oak
1997 - Michael A. Foster, Richland; Robert G. Grimes, Battle Creek
1998 - Lofton C. Greene, River Rouge; Joseph J. Todey, Essexville
1999 - Bernie Larson, Battle Creek
2000 - Blake Hagman, Kalamazoo; Jerry Cvengros, Escanaba
2001 - Norm Johnson, Bangor; George Lovich, Canton
2002 - John Fundukian, Novi
2003 - Ken Semelsberger, Port Huron
2004 - Marco Marcet, Frankenmuth
2005 - Jim Feldkamp, Troy
2006 - Dan McShannock, Midland; Dail Prucka, Monroe
2007 - Keith Eldred, Williamston; Tom Hickman, Spring Lake
2008 - Jamie Gent, Haslett; William Newkirk, Sanford-Meridian
2009 - Paul Ellinger, Cheboygan
2010 - Rudy Godefroidt, Hemlock; Mike Boyd, Waterford
2011 - Eric C. Federico, Trenton
2012 - Bill Mick, Midland
2013 - Jim Gilmore, Tecumseh; Dave Hutton, Grandville
2014 - Dan Flynn, Escanaba
2015 - Hugh Matson, Saginaw
2016 - Gary Hice, Petoskey; Gina Mazzolini, Lansing
2017 - Chuck Nurek, Rochester Hills
PHOTOS: (Top) Allegan boys tennis coach Gary Ellis congratulates participants during a community tennis clinic last summer. (Middle) Ellis rides in the school's Homecoming parade. (Photos courtesy of Gary Ellis.)