'Larger-Than-Life' Pennfield AD Admired for Statewide Service
By
Pam Shebest
Special for MHSAA.com
April 14, 2021
BATTLE CREEK — To many Battle Creek sports enthusiasts, Bernie Larson was known as “Mr. Pennfield.”
But for two former athletes, twins Chris and Cam Larson, that was not the case.
“I never knew him or thought of him as Mr. Pennfield; he was Dad,” Chris said.
Larson, 78, who served as athletic director at Pennfield for 29 years, died March 14 after an extended illness.
A memorial service is being planned for May 15 at a time and place to be determined.
“A lot more remembrances come back when someone passes,” said Chris Larson, who lives in Virginia. “You hear so many stories from people who remember him, including former students and coaches.
“It’s great to hear the impact he had on so many people that you never knew about.”
Stories are plentiful when it comes to Bernie Larson.
“He was a heckuva golfer,” said Karen Leinaar, the current executive director of the Michigan Interscholastic Athletic Administrators Association (MIAAA) who during an early stop served as athletic director at Delton Kellogg, which with Pennfield for a time was part of the Kalamazoo Valley Association. “If you needed golf balls on the course, everyone said, ‘Just ask Bernie.’ He always had them.”
The reason?
“If he had one ball in his bag, he had 50 or 60 in his bag,” said Larry Wegener, former Battle Creek Central athletic director. “He had milk crates full of golf balls in his garage” that he found on the course or fished out of ponds.
Championship City
When Larson was named Pennfield’s athletic director in 1970, it became a family affair.
“I had no clue, no clue,” said Joni, Larson’s wife of 56 years. “We never trained to be wives of athletic directors. We learned the most from other wives.”
She became involved in the job, selling tickets at home games. When their sons were old enough, they helped out with the field.
“They knew where the flag was kept and how to play the national anthem. They learned how to keep score” and were active in playing sports, she recalled.
“Cam (who lives in Minnesota) played football, baseball and basketball,” Chris Larson said. “I played tennis, golf and basketball. We grew up playing little league baseball and football.”
One family favorite was the yearly athletic directors conference at Grand Traverse Resort.
“He was there for business; we kids were there for fun,” his son said. “As we got older, we went to the auditorium that was filled with booths with sports-related things.
“As a kid we went around and grabbed the swag. It was a kids of athletic directors thing.”
It was not all fun and games.
“Bernie Larson was instrumental putting Battle Creek on the map athletically,” Leinaar said. “Four of (the ADs), Bernie, Ralph Kenyon of Harper Creek, Glen Schulz of Lakeview and Larry Wegener of Central put on the tournaments and had crews of people every year right there helping.
“Their hard work and commitment to the MHSAA, running perfect tournaments, made Battle Creek a stop for athletics for many, many years. Many times, Bernie led the pack.”
In spite of his willingness to help others, there was a caveat, Leinaar said.
“He would say to me, ‘Karen, I’ll help you out however I can, but remember, Pennfield is going to win.’
“Pennfield joined the KVA in the late 1980s, so we saw each other quite a bit. Our football games were always barn burners as were track and field.”
Wegener recalls those days full of tournaments and 65-hour work weeks.
“We did so many MHSAA events, I think a lot of people thought we were on the staff,” he said.
Those tournaments included more than 50 state championships in baseball and softball, team and individual wrestling, volleyball and girls basketball.
Brett Steele, Pennfield’s current AD, said Larson “was still a strong presence in the athletic department and community as a whole even after he retired.
“Up until last winter, Bernie still helped out at football and basketball games as our officials host. He knew most of the officials in those sports and was a familiar face to many when they worked games at Pennfield.”
Larson had served as an MHSAA basketball and baseball official. He also helped found and is a member of the Pennfield Hall of Fame and coached both girls and boys golf.
He received the MHSAA’s Allen W. Bush Award in 1997, the MHSAA’s Charles Forsythe Award in 1999 and was the MIAAA State Athletic Director of the Year for 1991-92.
All About Family
In spite of the hours spent with his job, Larson was a good family man, Wegener said.
“He spoke highly of his kids,” he said. “Chris and Cam were the pride of his life. Joni was a real good fit for him.”
Wegener said Larson was a larger-than-life guy.
“If you were going to run a tournament and you brought a notebook full of stuff for your tournament, Bernie brought a briefcase.
“If you brought a briefcase, Bernie brought a suitcase. He just believed in being prepared for everything.”
One thing the athletic directors did a lot was frequent restaurants, and Larson had his favorites.
“Perkins whenever he traveled, the Pancake House every Sunday and the Irish Pub,” Chris Larson said.
A person could always spot Larson. He was with one with the napkin tucked over his shirt.
“He always wore a suit and tie and would use a napkin as a bib because he was always spilling something on his necktie,” Joni Larson said.
Another thing her husband was famous for was his jokes.
“He always had a favorite joke that I’d hear 27 times,” she said, laughing. “It was like he had a joke of the week, and everybody had to hear it.”
During summers, Larson taught driver’s education at the school, something Chris Larson remembers well.
“I remember on the last day of driver’s ed, you drove for 45 minutes,” he said. “My brother and I and one other kid were in the car, and I drove to Lansing to the MHSAA and we sat in the parking lot while my dad went inside.
“I know the MHSAA through his eyes and through my own eyes.”
Larson’s love of sports transferred to his sons.
“We all share a love of golf and would play together any chance we got, but over the past years his health wouldn't allow him to play,” Chris Larson said. “I miss that very much.”
Another tradition is being carried on by his son, but it evolved in an unusual way.
The twins were a Christmas surprise for Bernie and Joni.
“They didn’t do ultrasounds routinely back then (1974) so we didn’t know,” Joni Larson said. “We had Bernie’s middle name, Leon, picked out as a first name,” Joni Larson said.
“When we found out there were twins, we gave Chris ‘Leon’ as his middle name and Cameron ‘Noel’ which is Leon backwards, so both had dad’s middle name.”
Chris Larson has continued the tradition, giving his oldest son, Joshua, Leon as a middle name.
Chris Larson echoed the thoughts of many who knew Mr. Pennfield as a people person.
“In my opinion, he was the most Christian man I knew. He lived a Christian life and he shared it with others,” Chris said.
“He was chaplain for some baseball and basketball teams. He knew somebody everywhere no matter where we went in the state.”
Chris Larson paid a special tribute to his father after the funeral.
“He had a parking spot in the circle of the old Pennfield High School right in front of his office,” he said. “His van was there all the time.
“One of the things I did after the funeral was just hang out there for a while.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS: (Top) Longtime Pennfield athletic director Bernie Larson also raised his family in the district, with sons Chris (left) and Cam among those to wear the uniform. (2) Bernie and Joni Larson were married 56 years. (3) Among Larson’s longtime colleagues were former Delton Kellogg athletic director Karen Leinaar and retired Battle Creek Central athletic director Larry Wegener. (4) The Larson family, more recently, from left: Cam, Joni, Bernie and Chris. (Family photos courtesy of the Larson family; head shots by Pam Shebest.)
Forsythe Honorees Led with Statewide View
March 6, 2019
By Geoff Kimmerly
Second Half editor
Jim Derocher always tried to listen to everyone before making a decision while serving on the MHSAA's Representative Council. He wanted to best serve not just the stars but all student-athletes, and not just those down the road but all over Michigan.
Longtime Council member Fred Smith always thought back to something Lake Michigan Catholic coach Terry Rose once told him: when making decisions, do what's best for kids first. Smith did so while trying to consider the needs not just of the student-athletes in his community, but in the many communities all over the state.
Both Derocher and Smith served thousands of students locally over decades of service and provided statewide contributions that continue to guide educational athletics in Michigan today. In recognition of their dedication, Derocher and Smith have been named the 2019 recipients of the Michigan High School Athletic Association’s Charles E. Forsythe Award.
The annual award is in its 42nd year and named after former MHSAA Executive Director Charles E. Forsythe, the Association's first full-time and longest-serving chief executive. Forsythe Award recipients are selected each year by the MHSAA Representative Council, based on an individual's outstanding contributions to the interscholastic athletics community. Derocher and Smith will receive their honors during the break after the first quarter of the MHSAA Division 1 Boys Basketball Final on March 16 at the Breslin Student Events Center in East Lansing.
After beginning his career as a teacher and coach at L’Anse, Derocher went on to serve as athletic director and assistant principal at Ishpeming Westwood from 1989-94, then as superintendent at Brimley from 1994-98 and finally Negaunee from 1998-2014. He also represented the Upper Peninsula’s Class C & D schools on the MHSAA Representative Council from 2003-14 and served as its president from 2008-14.
Smith taught, coached and served as athletic director at St. Joseph Lake Michigan Catholic from 1981-91, then served as athletic director at Comstock from 1991-2007, Buchanan from 2007-2015 and Benton Harbor from 2015-17. He represented the Lower Peninsula’s Southwestern Class A & B schools on the MHSAA Representative Council from 2008-17, including serving as vice president his final four years.
“Jim Derocher was an outstanding Council president, always approaching things first as a superintendent and looking at the big picture,” MHSAA Executive Director Mark Uyl said. “He provided a statewide perspective through an Upper Peninsula prism, always considering how decisions would impact schools from Monroe to Menominee.
“Fred Smith is simply one of the best athletic directors I’ve gotten to work with during my career in athletics,” Uyl added. “I met him while he was at Comstock; from Comstock to Buchanan to Benton Harbor he was presented with and led his programs through different challenges. And he always served as a champion for those schools in that part of the state while keeping a statewide perspective when helping shape the Council’s work.”
Derocher finished his time at L’Anse earning the Copper Country Conference Coach of the Year award for boys basketball in 1989, and he also served as an MHSAA-registered official in football, boys and girls basketball from 1970-90. While on the Representative Council, Derocher served concurrently on the Upper Peninsula Athletic Committee.
He was a member of the Michigan Association of School Administrators from 1994-2014 and selected as its Region 1 Superintendent of the Year in 2013. He also received MASA’s 20-year Distinguished Administrator Award.
“I believe the experiences our student-athletes get in school athletics molds their future, whether they are the stars of the team or the supporting cast that make a team. This experience is no different for students in Brimley, Negaunee or Detroit," Derocher said. "I was always trying to work with other members of the Representative Council to recognize that these student-athletes are the same all over the state. I wanted to provide the best possible experience while also giving equality to all.”
Smith’s impact continues to be far-reaching. He remains active as part of the Michigan Interscholastic Athletic Administrators Association (MIAAA) and National Interscholastic Athletic Administrators Association (NIAAA), having served on the Board of Directors for both and recently named to the Strategic Planning Committee for the latter. He also continues to teach courses for the MHSAA’s Coaches Advancement Program (CAP) and taught the NIAAA’s Leadership Training Course at the national conference and via the internet in 13 states. He has presented at a number of MHSAA New Athletic Administrator In-Service programs and served as the co-chairperson of the MIAAA’s Professional Development Committee.
Smith has been a registered cross country and track & field official for more than 30 years, and while an athletic director at his various schools hosted a multitude of MHSAA Tournament events in cross country, volleyball, boys and girls tennis, boys and girls basketball, track & field, wrestling, baseball, boys and girls soccer and softball. He received the MHSAA’s Allen W. Bush Award in 2014 for his many contributions behind the scenes, was named the MIAAA’s Athletic Director of the Year in 2000 and George Lovich State Award of Merit winner in 2007, and received the Art Jevert/Bruce Jacobs Distinguished Service Award from the Association of Track Officials of Michigan (ATOM) in 2013. He was named Midwest Athletic Director of the Year in 2000 as well by the National Council of Secondary School Athletic Directors (NCSSAD), and recognized by the NIAAA with a special commendation in 1999, its Distinguished Service Award in 2000, its Thomas Frederick Award of Excellence in 2004 and its Frank Kovaleski Professional Development Award in 2012. Smith also is a member of the Battle Creek St. Philip and Comstock halls of fame.
“Looking back on the service, it goes back to something my mom taught me when I was young and tried to impress on my brothers and sisters – it’s better to serve than to be served,” Smith said. “I’ve always tried to serve. I was very blessed with good high school coaches, and I enjoyed my high school experience at St. Philip. I was wanting to give back and fell into that niche, and I really enjoyed it.”
Derocher graduated from L’Anse High School in 1970 and earned his bachelor’s in secondary education, mathematics and physics in 1975 and master’s in education in 1988, both from Northern Michigan University. He also earned education specialist certification in 2003. He was a member of the Lake Superior Community Partnership from 2003-14 and remains a member of the Negaunee Lions Club. He resides in Ishpeming and works as an account executive for SET SEG, which coordinates benefits for Michigan public schools and their employees.
Smith graduated from Battle Creek St. Philip in 1973 and Western Michigan University with his bachelor’s degree in 1979. He received the Certified Master Athletic Administrator designation from the NIAAA in 2004. He remains active through his church, Our Lady Queen of Peace Catholic Church in Bridgman, and resides in Stevensville.
Past recipients of the Charles E. Forsythe Award
1978 - Brick Fowler, Port Huron; Paul Smarks, Warren
1979 - Earl Messner, Reed City; Howard Beatty, Saginaw
1980 - Max Carey, Freesoil
1981 - Steven Sluka, Grand Haven; Samuel Madden, Detroit
1982 - Ernest Buckholz, Mt. Clemens; T. Arthur Treloar, Petoskey
1983 - Leroy Dues, Detroit; Richard Maher, Sturgis
1984 - William Hart, Marquette; Donald Stamats, Caro
1985 - John Cotton, Farmington; Robert James, Warren
1986 - William Robinson, Detroit; Irving Soderland, Norway
1987 - Jack Streidl, Plainwell; Wayne Hellenga, Decatur
1988 - Jack Johnson, Dearborn; Alan Williams, North Adams
1989 - Walter Bazylewicz, Berkley; Dennis Kiley, Jackson
1990 - Webster Morrison, Pickford; Herbert Quade, Benton Harbor
1991 - Clifford Buckmaster, Petoskey; Donald Domke, Northville
1992 - William Maskill, Kalamazoo; Thomas G. McShannock, Muskegon
1993 - Roy A. Allen Jr., Detroit; John Duncan, Cedarville
1994 - Kermit Ambrose, Royal Oak
1995 - Bob Perry, Lowell
1996 - Charles H. Jones, Royal Oak
1997 - Michael A. Foster, Richland; Robert G. Grimes, Battle Creek
1998 - Lofton C. Greene, River Rouge; Joseph J. Todey, Essexville
1999 - Bernie Larson, Battle Creek
2000 - Blake Hagman, Kalamazoo; Jerry Cvengros, Escanaba
2001 - Norm Johnson, Bangor; George Lovich, Canton
2002 - John Fundukian, Novi
2003 - Ken Semelsberger, Port Huron
2004 - Marco Marcet, Frankenmuth
2005 - Jim Feldkamp, Troy
2006 - Dan McShannock, Midland; Dail Prucka, Monroe
2007 - Keith Eldred, Williamston; Tom Hickman, Spring Lake
2008 - Jamie Gent, Haslett; William Newkirk, Sanford-Meridian
2009 - Paul Ellinger, Cheboygan
2010 - Rudy Godefroidt, Hemlock; Mike Boyd, Waterford
2011 - Eric C. Federico, Trenton
2012 - Bill Mick, Midland
2013 - Jim Gilmore, Tecumseh; Dave Hutton, Grandville
2014 - Dan Flynn, Escanaba
2015 - Hugh Matson, Saginaw
2016 - Gary Hice, Petoskey; Gina Mazzolini, Lansing
2017 - Chuck Nurek, Rochester Hills
2018 - Gary Ellis, Allegan
PHOTOS: (Top left) Fred Smith, left, congratulates Edwardsburg football coach Kevin Bartz after the 2017 Division 4 Final at Ford Field. (Top right) Jim Derocher, left, presents Tecumseh's Jim Gilmore with the Forsythe Award in 2013 at the Breslin Center.