'Larger-Than-Life' Pennfield AD Admired for Statewide Service
By
Pam Shebest
Special for MHSAA.com
April 14, 2021
BATTLE CREEK — To many Battle Creek sports enthusiasts, Bernie Larson was known as “Mr. Pennfield.”
But for two former athletes, twins Chris and Cam Larson, that was not the case.
“I never knew him or thought of him as Mr. Pennfield; he was Dad,” Chris said.
Larson, 78, who served as athletic director at Pennfield for 29 years, died March 14 after an extended illness.
A memorial service is being planned for May 15 at a time and place to be determined.
“A lot more remembrances come back when someone passes,” said Chris Larson, who lives in Virginia. “You hear so many stories from people who remember him, including former students and coaches.
“It’s great to hear the impact he had on so many people that you never knew about.”
Stories are plentiful when it comes to Bernie Larson.
“He was a heckuva golfer,” said Karen Leinaar, the current executive director of the Michigan Interscholastic Athletic Administrators Association (MIAAA) who during an early stop served as athletic director at Delton Kellogg, which with Pennfield for a time was part of the Kalamazoo Valley Association. “If you needed golf balls on the course, everyone said, ‘Just ask Bernie.’ He always had them.”
The reason?
“If he had one ball in his bag, he had 50 or 60 in his bag,” said Larry Wegener, former Battle Creek Central athletic director. “He had milk crates full of golf balls in his garage” that he found on the course or fished out of ponds.
Championship City
When Larson was named Pennfield’s athletic director in 1970, it became a family affair.
“I had no clue, no clue,” said Joni, Larson’s wife of 56 years. “We never trained to be wives of athletic directors. We learned the most from other wives.”
She became involved in the job, selling tickets at home games. When their sons were old enough, they helped out with the field.
“They knew where the flag was kept and how to play the national anthem. They learned how to keep score” and were active in playing sports, she recalled.
“Cam (who lives in Minnesota) played football, baseball and basketball,” Chris Larson said. “I played tennis, golf and basketball. We grew up playing little league baseball and football.”
One family favorite was the yearly athletic directors conference at Grand Traverse Resort.
“He was there for business; we kids were there for fun,” his son said. “As we got older, we went to the auditorium that was filled with booths with sports-related things.
“As a kid we went around and grabbed the swag. It was a kids of athletic directors thing.”
It was not all fun and games.
“Bernie Larson was instrumental putting Battle Creek on the map athletically,” Leinaar said. “Four of (the ADs), Bernie, Ralph Kenyon of Harper Creek, Glen Schulz of Lakeview and Larry Wegener of Central put on the tournaments and had crews of people every year right there helping.
“Their hard work and commitment to the MHSAA, running perfect tournaments, made Battle Creek a stop for athletics for many, many years. Many times, Bernie led the pack.”
In spite of his willingness to help others, there was a caveat, Leinaar said.
“He would say to me, ‘Karen, I’ll help you out however I can, but remember, Pennfield is going to win.’
“Pennfield joined the KVA in the late 1980s, so we saw each other quite a bit. Our football games were always barn burners as were track and field.”
Wegener recalls those days full of tournaments and 65-hour work weeks.
“We did so many MHSAA events, I think a lot of people thought we were on the staff,” he said.
Those tournaments included more than 50 state championships in baseball and softball, team and individual wrestling, volleyball and girls basketball.
Brett Steele, Pennfield’s current AD, said Larson “was still a strong presence in the athletic department and community as a whole even after he retired.
“Up until last winter, Bernie still helped out at football and basketball games as our officials host. He knew most of the officials in those sports and was a familiar face to many when they worked games at Pennfield.”
Larson had served as an MHSAA basketball and baseball official. He also helped found and is a member of the Pennfield Hall of Fame and coached both girls and boys golf.
He received the MHSAA’s Allen W. Bush Award in 1997, the MHSAA’s Charles Forsythe Award in 1999 and was the MIAAA State Athletic Director of the Year for 1991-92.
All About Family
In spite of the hours spent with his job, Larson was a good family man, Wegener said.
“He spoke highly of his kids,” he said. “Chris and Cam were the pride of his life. Joni was a real good fit for him.”
Wegener said Larson was a larger-than-life guy.
“If you were going to run a tournament and you brought a notebook full of stuff for your tournament, Bernie brought a briefcase.
“If you brought a briefcase, Bernie brought a suitcase. He just believed in being prepared for everything.”
One thing the athletic directors did a lot was frequent restaurants, and Larson had his favorites.
“Perkins whenever he traveled, the Pancake House every Sunday and the Irish Pub,” Chris Larson said.
A person could always spot Larson. He was with one with the napkin tucked over his shirt.
“He always wore a suit and tie and would use a napkin as a bib because he was always spilling something on his necktie,” Joni Larson said.
Another thing her husband was famous for was his jokes.
“He always had a favorite joke that I’d hear 27 times,” she said, laughing. “It was like he had a joke of the week, and everybody had to hear it.”
During summers, Larson taught driver’s education at the school, something Chris Larson remembers well.
“I remember on the last day of driver’s ed, you drove for 45 minutes,” he said. “My brother and I and one other kid were in the car, and I drove to Lansing to the MHSAA and we sat in the parking lot while my dad went inside.
“I know the MHSAA through his eyes and through my own eyes.”
Larson’s love of sports transferred to his sons.
“We all share a love of golf and would play together any chance we got, but over the past years his health wouldn't allow him to play,” Chris Larson said. “I miss that very much.”
Another tradition is being carried on by his son, but it evolved in an unusual way.
The twins were a Christmas surprise for Bernie and Joni.
“They didn’t do ultrasounds routinely back then (1974) so we didn’t know,” Joni Larson said. “We had Bernie’s middle name, Leon, picked out as a first name,” Joni Larson said.
“When we found out there were twins, we gave Chris ‘Leon’ as his middle name and Cameron ‘Noel’ which is Leon backwards, so both had dad’s middle name.”
Chris Larson has continued the tradition, giving his oldest son, Joshua, Leon as a middle name.
Chris Larson echoed the thoughts of many who knew Mr. Pennfield as a people person.
“In my opinion, he was the most Christian man I knew. He lived a Christian life and he shared it with others,” Chris said.
“He was chaplain for some baseball and basketball teams. He knew somebody everywhere no matter where we went in the state.”
Chris Larson paid a special tribute to his father after the funeral.
“He had a parking spot in the circle of the old Pennfield High School right in front of his office,” he said. “His van was there all the time.
“One of the things I did after the funeral was just hang out there for a while.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS: (Top) Longtime Pennfield athletic director Bernie Larson also raised his family in the district, with sons Chris (left) and Cam among those to wear the uniform. (2) Bernie and Joni Larson were married 56 years. (3) Among Larson’s longtime colleagues were former Delton Kellogg athletic director Karen Leinaar and retired Battle Creek Central athletic director Larry Wegener. (4) The Larson family, more recently, from left: Cam, Joni, Bernie and Chris. (Family photos courtesy of the Larson family; head shots by Pam Shebest.)
Jacques to Receive Forsythe Award for Local Leadership, Peninsula & Statewide Service
By
Geoff Kimmerly
MHSAA.com senior editor
February 1, 2024
Serving as athletic director at Michigan’s northernmost high school, Calumet’s Sean Jacques has impacted student-athletes not only in his community, but across the Upper Peninsula and all the way to the state’s southern borders as a member of the Michigan High School Athletic Association’s Representative Council. To recognize his far-reaching contributions across several leadership roles, Jacques has been selected as the 2024 honoree for the MHSAA’s Charles E. Forsythe Lifetime Achievement Award.
The annual award is in its 47th year and named after former MHSAA Executive Director Charles E. Forsythe, the Association's first full-time and longest-serving chief executive. Forsythe Award recipients are selected each year by the MHSAA Representative Council, based on an individual's outstanding contributions to the interscholastic athletics community at the local, regional and statewide levels. Jacques will be honored during the MHSAA Girls Basketball Finals on March 23 at Michigan State University’s Breslin Center.
A 1985 graduate of Calumet, Jacques taught for one year at Lansing Everett before returning to his alma mater in 1992, when he began teaching primarily technology and metal shop until becoming the athletic director and an assistant principal in 2008. He served in those administrative roles through the end of the 2021-22 school year and currently is an instructor for the Calumet-Laurium-Keweenaw school district’s Upper Peninsula Virtual Academy.
During his tenure as athletic director, Calumet added junior varsity hockey, junior varsity and varsity softball, and varsity baseball, bowling and gymnastics teams. He led facility upgrades including the addition of a turf football field, new locker rooms and an additional gymnasium, creating a home not only for Copper Kings athletes and coaches but for those from all over the northern UP as Calumet is a frequent host of MHSAA District and Regional events plus Coaching Advancement Program (CAP) sessions.
Also under his direction, Calumet became the first Upper Peninsula school to join the MHSAA School Broadcast Program, and he created the high school’s Athletic Hall of Fame in 2012. In 2016, Calumet became the only Upper Peninsula school to earn the prestigious Michigan Exemplary Athletic Program honor from the Michigan Interscholastic Athletic Administrators Association (MIAAA).
“When I became athletic director, my goal was number one, we were going to run a classy program. We were going to do it right. We weren’t going to be lazy about anything, not take the easy road. I wanted to do right for the kids, the school district and the community,” Jacques said. “We went after a lot of different things. It’s very cliché, but we really did try to put kids first. Every decision we made, we always tried to make decisions with that in mind – what’s best for the kids – and worked hard to be innovative and try to run a quality, classy program.”
His impact hardly has been contained to the Keweenaw Peninsula. He served as president of both the Keweenaw Area Athletic Directors group and Upper Peninsula Athletic Directors Association from 2014-22, in addition to serving as commissioner for the Western Peninsula Athletic Conference from 2012-22 and the Great Lakes Hockey Conference from 2009-22. He began his tenure on the Upper Peninsula Athletic Committee in 2014, when he also was first elected to the MHSAA Representative Council as the delegate for Class C and D schools in the Upper Peninsula. He is serving on the MHSAA’s Audit and Finance Committee currently, and will conclude his tenure on Council in December.
Jacques also served as an MIAAA regional representative for more than a decade and was named Regional Athletic Director of the Year by the MIAAA in 2013 and 2016. The Upper Peninsula Athletic Directors Association named him its Upper Peninsula Athletic Director of the Year in 2019.
Jacques also currently is among eight mentors to new athletic administrators across the state as part of the MHSAA’s first-year AD Connection Program. In this role, Jacques directly works with 16 recently-hired athletic directors as they navigate the job’s many and various responsibilities.
“Sean Jacques brings knowledge of so many aspects of school sports, not only the work done day-to-day as an athletic director but as an innovator who developed an athletic department recognized and respected across the state,” MHSAA Executive Director Mark Uyl said. “His community, the Upper Peninsula and Michigan as a whole continue to benefit from his dedication and leadership – and we’re fortunate he’s sharing that expertise with the next generation of athletic directors as part of our mentorship program.”
Jacques has contributed nearly as significantly on the field of play. He has been an MHSAA registered official for 35 years, in hockey for the entirety and adding track & field in 1994-95 and cross country in 2009-10. He officiated at the MHSAA Hockey Finals in 2016 and has served as a board member for the Copper Country Hockey Officials Association, including as its scheduler for 14 years. He has 40 years as a registered official with USA Hockey, serving as officiating supervisor for the Michigan Amateur Hockey Association (MAHA) for 20 years and as Michigan’s referee-in-chief from 2006-15, and he was a member of USA Hockey’s national instructor staff from 1997-2019. An accomplished college official as well, he worked in that capacity for more than 25 seasons, including 15 at the Division I level in the Western Collegiate Hockey Association (WCHA) and Central Collegiate Hockey Association (CCHA).
His time at Calumet has included stepping into many more roles to help provide student-athletes with the fullest possible experience. He served as public address announcer for football for 16 seasons and Calumet hockey for more than a decade. He also lent his voice to radio broadcasts for Calumet volleyball and coached freshman football at the school for two seasons.
Jacques has served on the boards for the Calumet Hockey Association, Calumet All-Sports Booster Club and Calumet High School Band Parents Club, the latter two as treasurer. He remains president of the Hall of Fame board.
“I’m a Calumet grad, and when you’re the athletic director at the school you’re from, I think it’s something a little bit different,” Jacques said. “You bleed the school colors and put that extra effort in because it’s home.”
Jacques played football as a student at Calumet and served as the hockey team’s student equipment manager as a senior. He earned a bachelor’s degree in industrial education in 1989 from Northern Michigan University, and then a master’s in educational administration from NMU in 2000. He received his certified master athletic administrator (CMAA) designation in 2020 from the National Interscholastic Athletic Administrators Association (NIAAA) – becoming the only Upper Peninsula athletic director to achieve that accomplishment.
Jacques also has served his community as a volunteer firefighter since 1991 and as assistant fire chief since 1998.
Past recipients
1978 - Brick Fowler, Port Huron; Paul Smarks, Warren
1979 - Earl Messner, Reed City; Howard Beatty, Saginaw
1980 - Max Carey, Freesoil
1981 - Steven Sluka, Grand Haven; Samuel Madden, Detroit
1982 - Ernest Buckholz, Mt. Clemens; T. Arthur Treloar, Petoskey
1983 - Leroy Dues, Detroit; Richard Maher, Sturgis
1984 - William Hart, Marquette; Donald Stamats, Caro
1985 - John Cotton, Farmington; Robert James, Warren
1986 - William Robinson, Detroit; Irving Soderland, Norway
1987 - Jack Streidl, Plainwell; Wayne Hellenga, Decatur
1988 - Jack Johnson, Dearborn; Alan Williams, North Adams
1989 - Walter Bazylewicz, Berkley; Dennis Kiley, Jackson
1990 - Webster Morrison, Pickford; Herbert Quade, Benton Harbor
1991 - Clifford Buckmaster, Petoskey; Donald Domke, Northville
1992 - William Maskill, Kalamazoo; Thomas G. McShannock, Muskegon
1993 - Roy A. Allen Jr., Detroit; John Duncan, Cedarville
1994 - Kermit Ambrose, Royal Oak
1995 - Bob Perry, Lowell
1996 - Charles H. Jones, Royal Oak
1997 - Michael A. Foster, Richland; Robert G. Grimes, Battle Creek
1998 - Lofton C. Greene, River Rouge; Joseph J. Todey, Essexville
1999 - Bernie Larson, Battle Creek
2000 - Blake Hagman, Kalamazoo; Jerry Cvengros, Escanaba
2001 - Norm Johnson, Bangor; George Lovich, Canton
2002 - John Fundukian, Novi
2003 - Ken Semelsberger, Port Huron
2004 - Marco Marcet, Frankenmuth
2005 - Jim Feldkamp, Troy
2006 - Dan McShannock, Midland; Dail Prucka, Monroe
2007 - Keith Eldred, Williamston; Tom Hickman, Spring Lake
2008 - Jamie Gent, Haslett; William Newkirk, Sanford Meridian
2009 - Paul Ellinger, Cheboygan
2010 - Rudy Godefroidt, Hemlock; Mike Boyd, Waterford
2011 - Eric C. Federico, Trenton
2012 - Bill Mick, Midland
2013 - Jim Gilmore, Tecumseh; Dave Hutton, Grandville
2014 - Dan Flynn, Escanaba
2015 - Hugh Matson, Saginaw
2016 - Gary Hice, Petoskey; Gina Mazzolini, Lansing
2017 - Chuck Nurek, Rochester Hills
2018 - Gary Ellis, Allegan
2019 - Jim Derocher, Negaunee; Fredrick J. Smith, Stevensville
2020 - Michael Garvey, Lawton
2021 - Leroy Hackley Jr., Byron Center; Patti Tibaldi, Traverse City
2022 - Bruce Horsch, Houghton
2023 - Karen Leinaar, Frankfort
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
PHOTO Calumet athletic director Sean Jacques, second from left, presents the Class C girls basketball championship trophy to Copper Kings coach Jeff Twardzik in 2015.