'Larger-Than-Life' Pennfield AD Admired for Statewide Service
By
Pam Shebest
Special for MHSAA.com
April 14, 2021
BATTLE CREEK — To many Battle Creek sports enthusiasts, Bernie Larson was known as “Mr. Pennfield.”
But for two former athletes, twins Chris and Cam Larson, that was not the case.
“I never knew him or thought of him as Mr. Pennfield; he was Dad,” Chris said.
Larson, 78, who served as athletic director at Pennfield for 29 years, died March 14 after an extended illness.
A memorial service is being planned for May 15 at a time and place to be determined.
“A lot more remembrances come back when someone passes,” said Chris Larson, who lives in Virginia. “You hear so many stories from people who remember him, including former students and coaches.
“It’s great to hear the impact he had on so many people that you never knew about.”
Stories are plentiful when it comes to Bernie Larson.
“He was a heckuva golfer,” said Karen Leinaar, the current executive director of the Michigan Interscholastic Athletic Administrators Association (MIAAA) who during an early stop served as athletic director at Delton Kellogg, which with Pennfield for a time was part of the Kalamazoo Valley Association. “If you needed golf balls on the course, everyone said, ‘Just ask Bernie.’ He always had them.”
The reason?
“If he had one ball in his bag, he had 50 or 60 in his bag,” said Larry Wegener, former Battle Creek Central athletic director. “He had milk crates full of golf balls in his garage” that he found on the course or fished out of ponds.
Championship City
When Larson was named Pennfield’s athletic director in 1970, it became a family affair.
“I had no clue, no clue,” said Joni, Larson’s wife of 56 years. “We never trained to be wives of athletic directors. We learned the most from other wives.”
She became involved in the job, selling tickets at home games. When their sons were old enough, they helped out with the field.
“They knew where the flag was kept and how to play the national anthem. They learned how to keep score” and were active in playing sports, she recalled.
“Cam (who lives in Minnesota) played football, baseball and basketball,” Chris Larson said. “I played tennis, golf and basketball. We grew up playing little league baseball and football.”
One family favorite was the yearly athletic directors conference at Grand Traverse Resort.
“He was there for business; we kids were there for fun,” his son said. “As we got older, we went to the auditorium that was filled with booths with sports-related things.
“As a kid we went around and grabbed the swag. It was a kids of athletic directors thing.”
It was not all fun and games.
“Bernie Larson was instrumental putting Battle Creek on the map athletically,” Leinaar said. “Four of (the ADs), Bernie, Ralph Kenyon of Harper Creek, Glen Schulz of Lakeview and Larry Wegener of Central put on the tournaments and had crews of people every year right there helping.
“Their hard work and commitment to the MHSAA, running perfect tournaments, made Battle Creek a stop for athletics for many, many years. Many times, Bernie led the pack.”
In spite of his willingness to help others, there was a caveat, Leinaar said.
“He would say to me, ‘Karen, I’ll help you out however I can, but remember, Pennfield is going to win.’
“Pennfield joined the KVA in the late 1980s, so we saw each other quite a bit. Our football games were always barn burners as were track and field.”
Wegener recalls those days full of tournaments and 65-hour work weeks.
“We did so many MHSAA events, I think a lot of people thought we were on the staff,” he said.
Those tournaments included more than 50 state championships in baseball and softball, team and individual wrestling, volleyball and girls basketball.
Brett Steele, Pennfield’s current AD, said Larson “was still a strong presence in the athletic department and community as a whole even after he retired.
“Up until last winter, Bernie still helped out at football and basketball games as our officials host. He knew most of the officials in those sports and was a familiar face to many when they worked games at Pennfield.”
Larson had served as an MHSAA basketball and baseball official. He also helped found and is a member of the Pennfield Hall of Fame and coached both girls and boys golf.
He received the MHSAA’s Allen W. Bush Award in 1997, the MHSAA’s Charles Forsythe Award in 1999 and was the MIAAA State Athletic Director of the Year for 1991-92.
All About Family
In spite of the hours spent with his job, Larson was a good family man, Wegener said.
“He spoke highly of his kids,” he said. “Chris and Cam were the pride of his life. Joni was a real good fit for him.”
Wegener said Larson was a larger-than-life guy.
“If you were going to run a tournament and you brought a notebook full of stuff for your tournament, Bernie brought a briefcase.
“If you brought a briefcase, Bernie brought a suitcase. He just believed in being prepared for everything.”
One thing the athletic directors did a lot was frequent restaurants, and Larson had his favorites.
“Perkins whenever he traveled, the Pancake House every Sunday and the Irish Pub,” Chris Larson said.
A person could always spot Larson. He was with one with the napkin tucked over his shirt.
“He always wore a suit and tie and would use a napkin as a bib because he was always spilling something on his necktie,” Joni Larson said.
Another thing her husband was famous for was his jokes.
“He always had a favorite joke that I’d hear 27 times,” she said, laughing. “It was like he had a joke of the week, and everybody had to hear it.”
During summers, Larson taught driver’s education at the school, something Chris Larson remembers well.
“I remember on the last day of driver’s ed, you drove for 45 minutes,” he said. “My brother and I and one other kid were in the car, and I drove to Lansing to the MHSAA and we sat in the parking lot while my dad went inside.
“I know the MHSAA through his eyes and through my own eyes.”
Larson’s love of sports transferred to his sons.
“We all share a love of golf and would play together any chance we got, but over the past years his health wouldn't allow him to play,” Chris Larson said. “I miss that very much.”
Another tradition is being carried on by his son, but it evolved in an unusual way.
The twins were a Christmas surprise for Bernie and Joni.
“They didn’t do ultrasounds routinely back then (1974) so we didn’t know,” Joni Larson said. “We had Bernie’s middle name, Leon, picked out as a first name,” Joni Larson said.
“When we found out there were twins, we gave Chris ‘Leon’ as his middle name and Cameron ‘Noel’ which is Leon backwards, so both had dad’s middle name.”
Chris Larson has continued the tradition, giving his oldest son, Joshua, Leon as a middle name.
Chris Larson echoed the thoughts of many who knew Mr. Pennfield as a people person.
“In my opinion, he was the most Christian man I knew. He lived a Christian life and he shared it with others,” Chris said.
“He was chaplain for some baseball and basketball teams. He knew somebody everywhere no matter where we went in the state.”
Chris Larson paid a special tribute to his father after the funeral.
“He had a parking spot in the circle of the old Pennfield High School right in front of his office,” he said. “His van was there all the time.
“One of the things I did after the funeral was just hang out there for a while.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS: (Top) Longtime Pennfield athletic director Bernie Larson also raised his family in the district, with sons Chris (left) and Cam among those to wear the uniform. (2) Bernie and Joni Larson were married 56 years. (3) Among Larson’s longtime colleagues were former Delton Kellogg athletic director Karen Leinaar and retired Battle Creek Central athletic director Larry Wegener. (4) The Larson family, more recently, from left: Cam, Joni, Bernie and Chris. (Family photos courtesy of the Larson family; head shots by Pam Shebest.)
UP Schools Big & Small Find Multi-Sport Success
January 10, 2020
By Dennis Grall
For the Second Half
ESCANABA – It should not come as a surprise that the Class A school with the highest percentage of multi-sport athletes has an athletic director who lived that life.
Alex Tiseo, athletic director at Marquette High School, received 15 varsity letters while he was a student at the school, including as a three-sport participant for two years in the fall alone. Tiseo played soccer for four years while running cross country for three years and playing football for two. He also played basketball and ran track.
He is not taking any credit for the excess of multi-sport athletes at his alma mater. "It is the foundation of the thing, the culture of the coaches," Tiseo said of all the school's coaches supporting and encouraging all-around athletic participation.
"It is the benefit and mentality of getting away from (athletic) specialization," Tiseo said, noting an athlete may be "a leader in one sport and just a role player" in another.
He also pointed out athletes are not penalized when they have to miss practices or events because of their heavy extracurricular participation.
According to the most recent multi-sport participation survey conducted by the Michigan High School Athletic Association, Marquette had the highest percentage of multi-sport athletes among all Class A schools in 2018-19 with a whopping 85.9 percent. Grand Rapids Northview, at 83.1 percent, was the only other large school above 80 percent.
Four Class B schools and six Class C schools topped the 80-percent mark while 14 Class D schools surpassed 80 percent, including three topping 90 percent, led by Gaylord St. Mary (93.2).
Marquette, unlike many larger schools, does allow students to participate in more than one sport in the same season. Many small schools, simply because of the lower enrollment, also allow students to compete in more than one sport during the same season.
"It is near and dear to my heart," Tiseo said of seeing multi-sport participation. Students must pick a priority sport if practices or games would conflict on the same date. "For me, it was cross country," Tiseo said, noting his soccer and football coaches knew he was getting plenty of running in that primary sport. In football, he was a place-kicker, which made it easier if he had to miss a practice.
He would often kick with his dad, he said, agreeing that a primary position player may have found it harder to miss a practice or game.
He also pointed out that in fall sports, "one-third of the season comes before school starts" and fall sports ended in mid to late October, reducing the number of potential conflicts.
Tiseo said multi-sport athletes work closely with their coaches to arrange practice schedules: "If coaches have difficulty with the kids in putting the schedule together, there is a caveat there where I can help." To date he has not needed to assist.
Students and coaches alike "reinforce the importance of academics," Tiseo said. "Multi-sport athletes are definitely among our highest academic achievers."
Athletes realize, he said, the importance of staying academically eligible so they can compete in their athletic endeavors.
Tiseo also has noticed student-athletes in general maintain better attitudes, which permeates the hallways and classrooms and benefits the general student body.
Success in athletics can generally bolster improved spirit and attitude in school. He said there is a general attitude of wanting to participate in something "when you see your peers having fun." The long Upper Peninsula winters also help encourage students to participate in athletics to help the time speed along. "It also correlates with the success of the teams," he said.
Two other Upper Peninsula schools have also found outstanding multi-sport participation, with Class B Gladstone at 86.7 percent and Class D Watersmeet with 90.3 percent during 2018-19.
First-year Gladstone athletic director Dave Lindbeck said "I strongly promote for kids to go to the next level. When I hire a new coach, I ask them how they feel about (multi-sport participation)."
Like Tiseo, Lindbeck also encourages athletes to get involved in programs for lifting weights and nutritional growth. Tiseo said proper conditioning and nutrition "help lessen the risk of injury" and playing multiple sports allows students to use different sets of muscles in those various activities. "You don't see over-use injuries" he said.
Lindbeck said "a good strength and conditioning program involves everything, including in-season and off-season workouts and help them maintain strength. We're not asking kids to bulk up. There is a lot of strength and flexibility (training), working (various) muscle groups, strengthen(ing) ligaments."
Lindbeck said the Braves' coaches are encouraged to attend games in the wide selection of activities, which shows students they care.
He also said it is easy to see how students grow in athletics and socially as they raise their participation levels. "You see how they communicate, you see it in the hallways," he said.
He also noted it has a big impact on their classroom work. "Those who don't participate don't do as well," he said, noting B-C students tend to improve their grade-point averages as they increase their involvement. "Kids seldom have issues with their grades.
"It is so crucial to be involved with sports," Lindbeck added. "The ones who do it really value it. We use it as a carrot, a motivator. It also keeps the structure and holds each other accountable."
Watersmeet has only 44 students this school year – up from 36 last year – but the Nimrods definitely are a school and community-oriented program.
Pizza parties, camping trips and cook-outs are among projects to encourage students to participate in sports, and fund-raisers are used to buy warm-ups for players in grades 6-12. "We dress them up so they look special," said long-time administrator-coach George Peterson.
"We work hard to get them to enjoy all the sports."
The board of education uses the Nimrod Fund to help students "dress up and be a part of it," said Peterson, who indicated much of that financial opportunity comes from the memorable 2003-04 season when ESPN coined the "Nimrod Nation" program.
That spring the boys basketball team appeared on The Tonight Show, and the Sundance Channel did a series on the school/town in 2006.
Peterson said the school realized $500,000 in gross revenue as a result of that national exposure and still averages $10-13,000 a year in profits. "I still pinch myself. I still can't believe it happened," Peterson said of that exposure and financial benefit.
Watersmeet has girls volleyball and offers cross country country, basketball, track and golf for boys and girls. "They are proud to be out there," said Peterson. "They have to conduct themselves in a respectful manner.”
The MHSAA study revealed nearly 43 percent of state prep athletes participated in two or more sports in 2018-19. It also indicated "early and intense sport specialization has become one of the most serious issues related to health and safety at all levels of youth sports, with overuse injuries and burnout among athletes tied to chronic injuries and health-related problems later in life."
The survey found 45.1 percent of boys and 40.4 percent of girls participated in more than one sport.
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012 and currently is in a second stint as the interim in that position. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Marquette's Maria Millado (40) works to get a pass past a Traverse City West defender last season; Millado also runs track for the Redettes. (Middle) Gladstone's Luke Van Brocklin crosses the finish line to finish second in the 400 meters at last spring's Upper Peninsula Division 1 Track & Field Finals; he played football this fall. (Photos by Cara Kamps.)