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Former Sportswriter Knows a Good Story
July 22, 2013
By Rob Kaminski
MHSAA benchmarks editor
It’s not exactly “Man Bites Dog,” the old newspaper standard by which headline stories were determined.
But the role reversal that Rick Jakacki and Kevin Miller have experienced certainly makes for interesting reading.
And Jakacki, who spent 20 years as a sportswriter/editor with the Port Huron Times Herald, knows a good story.
After Miller, a former radio personality with the Tampa Bay Buccaneers, moved to Michigan’s thumb to pursue a career in education, he yearned to keep his hand in athletics – so he began to work as a stringer on Friday nights covering prep football for the Times Herald.
It was a neat “hobby” for Miller. But for Jakacki, whose career was in print journalism, the steady hum of immediate, electronic mediums became increasingly difficult to ignore. Figuratively, the writing was on the wall.
“It’s always been said that you never treat anyone badly because you never know when it’ll bite you, or when someone can help you in the future,” Jakacki said.
“I saw the way the newspaper trend was going, and it was scary going to work. We were cutting back all the time, not covering as many events, not traveling as much, not filling people’s jobs, implementing furloughs. I always wanted to go out on my own terms, not have the paper tell me when to leave.”
Following the 2009-10 school year, the athletic director at one of the schools in the Times Herald coverage area announced he was leaving. John Knuth, the AD at Croswell-Lexington, was headed back to Marysville, where he’d built a prep volleyball power.
By then, Miller had become the superintendent at Cros-Lex, and had been submitting stories to Jakacki for years. Now, it was Miller’s turn to lend his newspaper “boss” a hand, one that Jakacki certainly had never bitten.
And so it was that Jakacki became an employee working for his former part-time employee.
He couldn’t be happier.
“I’ve never heard of a person going from sportswriter to athletic director, but talk about a smooth transition,” Jakacki said. “I’m working with all the same people I used to write about: ADs, students, coaches, officials. And now I’m at a school that plays the same teams I covered.”
The athletic office desk suits him just fine, and he’s easily shifted from story writer to storyteller. Coupled with his administrative duties, he’s become the Pioneers’ No. 1 cheerleader, lauding the exploits of the school’s 700-plus students, nearly 70 percent of whom participate in at least one extracurricular activity.
“We got a new gym and locker rooms in the fall of 2011, and a new training room and weight room this fall” Jakacki said, putting on his tour guide hat prior to a show-and-tell session. The new digs allow for increased MHSAA Tournament opportunities, and thus increased exposure for the school.
“The best atmosphere we’ve enjoyed since I began here was this fall’s MHSAA Volleyball Regional between Marysville and North Branch. It was electric; this place was packed,” he recalled.
It’s more than athletic events drawing people to Croswell-Lexington these days. Jakacki proclaims with equal enthusiasm that the school district recently ranked 20th among 560 in Michigan for academic achievement.
Extracurricular activity, including the Pioneer Activities Leadership Council, plays a vital role in the makeup of the student population.
“There are about 40 or 50 kids who meet with the principal and me on the second Friday of each month during the school year,” Jakacki said of the Council. “It’s after school, and they don’t get credit. But they show up to talk about various leadership ideas.”
If Jakacki sounds like a proud parent while extolling the virtues of his new workplace, well, that’s fine with him. The Pioneers’ student-athletes have become like family, adding to his own children: Liam (18), Cameron (14) and Zoe (10).
“It’s funny. Having three kids of my own, I got to watch them play a lot of sports,” Jakacki said. “After getting to know all these kids, it’s like watching my kids play. People sometimes ask, ‘How can you just go to a random baseball game?’ Well it’s like watching nine of my own kids. That’s something I didn’t expect when I took this job.”
So it is fitting that his office is across from the cafetorium, where traffic flow and student interaction is steady. And, now, so is the work.
“I was looking for job security, and I love dealing with kids and sports,” Jakacki said. “It was a perfect transition for me. Now I deal with them every day.
“What’s the old saying, as you get older don’t get a job, get something you love to do? That’s what I’ve done. If I work 12-hour days, I don’t mind because I love what I do.”
It’s a story the former sportswriter never tires of telling.
PHOTO: Croswell-Lexington athletic director Rick Jakacki stands in his school's gymnasium. He formerly covered the school as a reporter for the Port Huron Times Herald.
This is the final installment of a series, "Career Paths," focusing on the unsung contributions of athletic directors. See below for earlier installments.
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No Place Like Home for Cedar Springs' AD
July 16, 2013
By Rob Kaminski
MHSAA benchmarks editor
As half of the Superdome in New Orleans went dark early in the third quarter of Super Bowl XLVII on Feb. 3, Autumn Mattson had this thought go through her mind: things can happen even during events of that magnitude.
“I thought, ‘I guess some burnt popcorn setting off the smoke alarm at a basketball game isn’t the worst thing that can happen,’” said the seventh-year athletic director at Cedar Springs High School.
On this day in early February, it’s the OK Conference Competitive Cheer Meet scheduled for that evening which occupies much of her focus, another event in the winter sports season that can make the Red Hawks’ gym feel like her home.
Coordinating events like this one – and attempting to prepare for the unexpected – is one component of her job she previously had not given much thought.
“There were bound to be some oddities of being an athletic director that I never thought about,” said Mattson. “But the amount of work that goes into the actual setup for events is something I didn’t fully realize. From who’s taking tickets, to the cash box, concessions, locker rooms; it’s a lot to prepare for.”
In a position that calls for organizational skills and a high-energy personality, accessibility also helped her become a successful administrator in a short time.
“I’ve learned to become a very good listener. Heading into this job, I didn’t realize how essential it is to listen to people,” Mattson said. “I’ve gained a lot of perspective on the different passions people have and why they do things. And many times it just helps to know their voice will be heard.”
Mattson also can talk, particularly when it comes to her favorite subject: Red Hawks athletics, and the town of Cedar Springs in general. She belongs to the sixth generation of family in Cedar Springs, and says the city and its schools have always had a close-knit relationship.
That much is evident driving through the neighborhood near the high school, where street signs are painted Cedar Springs red. How many other towns across the state have residential street signs painted in school colors (the school long ago adopted the color of its “Red Flannel” heritage)?
“We’ve always been a close-knit community with so many good people looking out for each other, and so many groups pulling for each other here,” Mattson said. “I always dreamed of coming back here; it just happened sooner than I thought. When I got the job, I had to pinch myself.”
A 1997 Cedar Springs grad, Mattson just missed playing in the Red Hawks’ current facilities, as she was part of the last graduating class in the old building, Her prep career led to a basketball scholarship at Lake Superior State University, where she played from 1997-2001. When she returned, she had a new role in a new building, but made herself right at home.
In her initial position as athletic department secretary, Mattson had the good fortune of working for Pete Bush, now principal at Coopersville HS.
“He was a fabulous mentor who showed me the passion and desire it took to be an athletic director,” Mattson said. “He didn’t label me as a secretary, and sought my feedback and advice. Looking back, that was so instrumental; I probably wouldn’t have this job if he hadn’t told the administration to give me a chance.”
Mattson also served as the Red Hawks’ girls basketball coach until four years ago. That role also helped her prepare for administration.
“I sometimes struggled to understand why kids might not have the same passion that I did. I learned that some played for the competition, and some did it just to be part of a team.”
She now gets her fix of student interaction through the school’s Athletic Leadership Council, a group Mattson started in 2010 to unite students, staff and community members. It’s a unique representation of the entire athletic student body, which represents roughly half of the 950 students enrolled when multiple-sport athletes are counted. In many respects, Mattson feels like a coach – or mentor – to all of them.
“These kids all become part of the Red Hawk athletic family, and it’s overwhelming the amount of joy this job brings. I get goose bumps when I see kids have that ‘Aha’ moment when they get that payoff, and I know how much hard work they’ve put in,” she said.
A big factor in the success of any athletic director is having the support of one’s own family. Team Mattson – husband Scott, a former college tennis player and coach, along with sons Drew (9) and Evan (6) – is behind her 100 percent.
“We eat dinner in the office a lot,” said Mattson. “I am truly blessed to have a flexible family. We also try to keep a balance with the boys; we don’t force athletics down their throats. We take them to band concerts, plays and all of the different sports. They’ve grown up around a lot of awesome young adults. The kids are true Red Hawk fans.”
A seventh generation of Mattson’s family appears set for the land of red street signs.
PHOTO: Cedar Springs athletic director Autumn Mattson stands in his school's gymnasium. She returned to her alma mater after a college basketball career at Lake Superior State.
This is the fifth installment of a series, "Career Paths," focusing on the unsung contributions of athletic directors. See below for earlier installments.