MHSA(Q&)A: Stevensville-Lakeshore wrestling coach Bruce Bittenbender

February 9, 2012

Bruce Bittenbender grew up in Bethlehem, Pa., in the heart of steel country, and worked part-time in a mill as a young adult. That helped land him in Michigan City, Ind., not long after graduating from Milligan College in Tennessee in 1969.

But Bittenbender wanted to teach and coach.

Bittenbender took a teaching job at South Haven that fall, and as an assistant coach helped that school's wrestling team to the MHSAA Class B championship. A year later the wrestling coaching job opened at Stevensville Lakeshore. He says now that he was too young for the job, but Bittenbender applied and was hired. The program was struggling at that point -- but not for much longer.

According to the National Federation of State High School Associations' record book, Bittenbender trailed only Rex Peckinpaugh of New Castle, Ind., in career dual coaching wins heading into this season (796-780). Bittenbender won his 800th match on Jan. 14 -- and has his team just two more victories from MHSAA Finals weekend Feb. 24-25 in Battle Creek.

Bittenbender retired from teaching two years ago after 35 teaching biology and seven more physical education. At 64, he still gets on the mat with his wrestlers from time to time, although perhaps not as much as he once did. But countless wrestlers -- including those who won a combined 20 individual championships -- have benefited from his instruction.

His coaching tree includes current Rockford coach Brian Richardson and former Lowell coach Dave Strejc, who led teams to MHSAA Division 2 championships in 2002 and 2004. Bittenbender was named National Coach of the Year by the National Federation of State High School Associations in 2002 and again by the National High School Athletic Coaches Association in 2010. He is a member of the Michigan Wrestling Association Hall of Fame, and he will be inducted into the Pennsylvania Wrestling Coaches Association Hall of Fame this spring.

Stevensville Lakeshore is ranked No. 7 in Division 2. His team won its District on Tuesday, downing St. Joseph 35-34 with a decision win in the final match.

What keeps you coming back for another season?

Every year, when you think you've seen it all, something else comes up. When I was in middle school, it was junior high school back then, I was on the edge. The coach (Jim McIntyre, who went on to coach at Kutztown University) grabbed me on the back of the neck and said, "What are you doing?" I was hanging out with kids of questionable character, and he said, "You need to come out for wrestling." I still go back and play golf with that guy once in a while. ... I came from a big family. We didn't have much. I have empathy for the kids that were kicked around, misdirected. Somebody took time out for me. I felt maybe I could kick some of that back.

After so many wins, do you still enjoy all of them the same?

I tell ya, last night I certainly enjoyed the win. It was just like I was 23 again. Yeah, I enjoy it. It's addictive. That's what you're out there for.

The NFHS changed its wrestling weight classes this season, but Michigan chose to stay with its current lineup. What is your thought on that switch?

I think it's going to switch back. It makes no sense to me. The average kid graduating from high school is 5-(foot-)9, 155 pounds. Why add a weight class at the top where you have to compete for kids with football and basketball. … Our sport has prided itself on giving the little guy a chance. ... He can be a state champ in wrestling.

Your teams have finished MHSAA Finals runner-up twice. How much would you like to win that first championship?

I would love to. That's the ultimate goal. We've been so close. We were up three points in '94, and got pinned at heavyweight (to lose 28-25 to Fowlerville). In '86 we broke the record for individual number of points scored, but Eaton Rapids broke it too. We were that close.

I'm assuming you're not going to stop coaching any time soon.

Being around people and the community, and working with kids, it keeps you young. Keeps you in shape, keeps you motivated. I think that's one of the reasons. Now that I'm not teaching, my wife and I are able to travel quite a bit in the fall and summer. I think that's basically a motivator, just being around people.

What do you tell, or would you tell, young coaches who are just getting started in high school wrestling?

I tell them to be careful the first few years. It's different today. … I tell coaches you need to set up standards, discipline, goals and objectives, and go by those. You try to accommodate some of these kids, and this and that, but you can go only so far. You’ve gotta stick to the rules and let the cards fall where they are. If you don't, you'll have problems down the line.

And I think communicating with people, making friends, getting out there and strumming up support for the program is important too. I've had the opportunity to speak to the Lions Club, various civic organizations, at hospitals. You have to try to make yourself available. People have to learn to put their trust in you."

Career Wins Record Reflection of Towler's Dedication to Genesee County HS Hockey

By Paul Costanzo
Special for MHSAA.com

January 10, 2024

Jeff Rouse called his former hockey coach Doug Towler one of the most intense people he’s met. 

Bay & Thumb“He was a (butt)-kicker,” Rouse said. “You knew Doug was the boss. If you weren’t listening in practice, you were skating, or he was breaking hockey sticks over the net.”

But when Rouse had the opportunity to attend a party celebrating Towler setting the MHSAA all-time coaching wins record recently, he and some of his former Grand Blanc teammates, who played for Towler during the 1980s, made sure to be there. And to see the emotion on Towler’s face as he walked into Madden’s Bar in Davison greeted by dozens of his former players made it more than worth it.

“I’ve got nothing but good things to say about Doug Towler as a coach, and even as a friend after,” Rouse said. “He’s always been a good dude. … We’re all just fortunate to have been blessed to skate for the man.”

Hundreds of players at Flint Northern, Grand Blanc, Davison and now with the Genesee Generals – a second-year co-op team with athletes from Davison, Flushing, Goodrich and Swartz Creek – have had the opportunity to play for Towler over his more than 40-year career. And on Saturday, Dec. 23, they all became part of history.

The Generals defeated Bay Area Thunder 3-2 that night, giving Towler his 630th career victory, sending him past Mike Turner of Trenton for most all-time for a hockey coach in Michigan. 

Towler knew it was on the horizon, but didn’t want to bring attention to it – “That’s so Doug,” Rouse remarked – as he didn’t want to put extra pressure on his players.

But when he stepped into Madden’s, it all started to get to Towler.

“When I got to the party that they had, it was a surprise, obviously,” said Towler, who now has 631 wins. “I got there and I see the guys I work with at (IMA Brookwood Golf Club), and I see some old players, and it did kind of hit me a little bit. It was, honestly, it was great. It was a fun night. A couple of the (Flint) Powers coaches came over after their game, and there was a Grand Blanc coach there, and so it was a nice night. There were a lot of laughs, a lot of stories. And I’m sure, you know, over the years, those stories have gotten bigger.”

One doesn’t need to exaggerate when telling tales of Towler’s career, though.

The Sarnia, Ontario, native played college hockey at the University of New Hampshire and signed with the Chicago Blackhawks organization, playing in their minor league system for two years. His pro career took him to Austria, but he returned to North America to play for the Flint Generals of the International Hockey League. After one full season with the Generals and an injury-shortened second IHL season played in Flint and Saginaw, Towler joined the coaching ranks, taking over the Flint Northern program in 1979.

After two seasons at Northern, he spent a decade at Grand Blanc, winning three Regional titles between 1981-91. He took over the Davison program in 1992, and over his 30 years with the program he’s won eight Regional titles, made four trips to the Semifinals and two MHSAA Finals appearances.

“I played for him for three years, and I’ve known Coach Towler for a long time, and personal accolades were never on his radar,” said Albert Mitchell, who played for Towler from 2001-03 and helped Davison finish as Finals runner-up in 2002 and 2003. “He was always about wanting to make guys better hockey players, and better young men.”

It’s that philosophy that not only helped Towler win more games than any other hockey coach in the state – Traverse City Central’s Chris Givens is second among active coaches, and entered the season with 428 wins – but made so many former players want to be there for him when the milestone was celebrated.

“It’s safe to say that, for me, I don’t believe I would have ever played high school hockey if it wasn’t for Coach Towler,” said Mitchell, who went on to play at Elmira College in New York and is now the coach of the Fenton-Linden Area high school team. “Coach Towler is somebody that my dad respected and he wanted me to play for, and fortunately I did. I was fortunate to go on and play at the next level, and without Coach Towler, I don’t think I would have been able to do that.”

As fun as the party was, it came dangerously close to not being a celebration of a new record. The Generals led Bay Area 3-0, but allowed a pair of third-period goals that put the game in doubt. Assistant coach Ryan Welch, who had helped arrange the afterparty, said there were some extra nerves down the stretch.

“Was I nervous? Hell yeah, I was nervous,” Welch said with a laugh. “We had planned it two weeks before, and we played Friday and Saturday of that week, so we had to win both of them. We ended up winning 3-2 in Tawas and won 3-2 in Bay City. One of the coaches, Tony Perry, he rarely says anything, and he was chirping the whole game. I do think there was a little bit of nerves with everyone. Doug had his whole family here, and I’m sure our kids were nervous – we didn’t play the very best. Everyone was a little bit nervous because they wanted to be a part of this history.”

Welch, who played for Towler from 2002-06, is one of his three longtime assistants, although his 12-year tenure is much shorter than the others. Both Tony Perry and Charlie Eakes have been with Towler for more than 30 years.

Welch, Rouse and Mitchell all marveled at Towler’s ability to span multiple generations of athletes during his time as a high school coach. But they all are less surprised that Towler could pull it off, and more in awe of what he’s done.

“He’s had a lifelong commitment to the game of hockey at the high school level,” Welch said. “Usually, coaches start to have a little success and they move on. He’s had a lot of patience throughout the years. That tells you that he enjoys coaching these varsity athletes. It takes a tremendous person these days to stick with it. Over 40 years, the generations have changed, and he’s had to change the way he does things. It shows his love for the game of hockey, it shows his love for the community and his commitment to the Genesee County area.”

Paul CostanzoPaul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTO (Top) Genesee Generals hockey coach Doug Towler, far right, celebrates his record 630th win with family Dec. 23. (Photo courtesy of the Davison athletic department.) VIDEO Towler addresses his team after a 2020 win over Flint Powers Catholic.