Storch Returns to Retirement After Elevating Alpena Teams From Cellar to Contenders

By Tom Spencer
Special for MHSAA.com

December 16, 2022

It wasn’t long ago that Alpena boys and girls soccer opponents took their long bus rides to play the Wildcats expecting an easy win, and most likely by securing the victory by the eight-goal differential rule, commonly known as the “mercy rule.”

Worse yet, the Wildcats also had to take those trips across the northern part of the Lower Peninsula, as well as northern and southern journeys of two hours, dreading thoughts of experiencing yet another shortened game.

Those expectations started to change in 2011, when Tim Storch, arguably the most decorated coach in the history of Michigan high school soccer, took the reins of the Wildcats’ boys and girls programs.  

Storch made the move after retiring from Troy Athens as a teacher and coach of the Redhawks’ boys and girls soccer teams.

Slowly but surely, Alpena’s mercy losses disappeared – and wins over their Big North Conference opponents became reality. Under Storch, the Wildcats went from the cellar to challenging for titles.

But now, Storch is showing some mercy on the Big North – perhaps an early Christmas present. The conference schools won’t see him on sidelines any longer. He’s retiring – again.   

Storch is doing so after leading the Wildcats to wins over all conference opponents except Traverse City West. The Wildcats did get a tie this fall against the Titans, one of the BNC schools that regularly makes a deep postseason run, as Alpena stayed in the league title race most of the season.

“When I came to Alpena it was about trying to make the program relevant in the school, the community, the area, the BNC and northern Michigan,” Storch recalled. “We got to that point after some growing pains. 

“Early on we took our lumps, and we were mercied by everybody,” he continued. “By the end we were competitive with everybody.”

Storch, who started the Athens soccer programs from scratch in 1981, won eight Class A or Division 1 Finals titles with the Redhawks. He’s near the top of the lists of the winningest boys and girls soccer coaches in the state. The last of his 1,109 wins was a 3-1 victory over Bay City Western during this fall’s postseason.  

The Wildcats also beat conference opponent Cadillac in their District opener. They finished 14-6-3 on the season.   

Storch will be dearly missed in Northern Michigan, veteran Petoskey boys and girls coach Zach Jonker pointed out. Jonker’s Northmen picked up a victory over Alpena in the Division 2 District Final – also Storch’s last game. 

"Tim has had a legendary career as one of the most influential figures in Michigan high school soccer over the past 40 years while having an enormous impact on thousands of student-athletes,” Jonker said. “Over the past decade, Tim helped to dramatically raise the overall level of play in the Big North. 

Storch, holding the microphone, elevated the Wildcats’ girls and boys programs since taking over both in 2011. “He is one of fiercest competitors I have ever coached against, but he is also one of the most genuine and empathetic coaches I have ever encountered,” Jonker continued. “I feel fortunate to have been able to build a competitive relationship with him and call him a friend."

Storch’s last game with the Alpena girls also was a District Final, a 3-0 loss May 31 to West.

Storch is proud of what the Wildcats accomplished, noting logistics — unlike in southeastern Michigan — were a big challenge.

“We were an island,” Storch said. “We were big school in the middle of nowhere. 

“We couldn’t get together and have any kind of summer program with other communities because they didn’t have soccer, and if they had soccer they were at a Class D or C level that was way beneath what we were playing in the Big North.”

Storch’s tenure, which included six years serving as the Wildcats’ athletic director while coaching, drew accolades from his coaches and athletic directors. In addition to Jonker, Gaylord AD Christian Wilson, and West boys head coach and girls assistant coach Matt Griesinger gave high praise.

They are among those who will miss the successful coach.

“Tim leaves Alpena in better shape than when he arrived, and that is the true mark of a great coach and administrator,” Wilson said. “He has been an outstanding representative of Alpena High School, both as a soccer coach and as an athletic director. 

“Tim brought a level of stability and expertise and was well-thought of by players, coaches, and community members.”

Griesinger, who has led the Titans to considerable postseason success and upheld BNC dominance since taking over the West program eight seasons ago, was particularly impressed with Storch’s energy and passion for his players evident in every match.

“Tim is one of the most respected coaches in the state, and what he has done for the soccer communities in both Troy and Alpena is not just commendable, but also something that every high school coach should hope to emulate,” Griesinger stated. “Storch is a stand-up guy, and all of us other coaches in the BNC should consider ourselves lucky that our journeys in the sport overlapped.”

Storch is leaving Michigan high school sports as they face a shortage of referees and qualified coaches. He’s not certain of the exact reasons for it, but he points to time constraints and pressures faced on and off the field.

And, he knows the days of a teacher starting a career, coaching sports and sticking with it are long gone.

“My wife has always said I was a dinosaur,” Storch said with a chuckle. “Back in my day, even if you had family and kids, you still made time for coaching. 

“Coaching was part of my fiber — it kind of defined me.”

Storch is quick to point out “soccer coach” was just one of three hats he wore, along with history teacher and friend.

“I’m Mr. Storch to my students,” he recalls telling his student-athletes at Athens. “I’m Coach to my kids, and I am Tim to my friends.

“They are three different hats; I learned how to wear them and how to balance them.”

Storch looks back to all the friendships he’s made around the game of soccer – with former players, fellow coaches, and referees – with excitement for the future.  

He is also keeping in mind former players, referees and coaches who have passed on.

“It is kind of humbling when I think back all the years (to) coaches, referees and players I have interacted with,” he said. “We’re all here for a finite time. 

“We need to make the most of it and hopefully leave the place a better place when we leave.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Recently-retired Alpena soccer coach Tim Storch, left, talks things over with one of his players. (Middle) Storch, holding the microphone, elevated the Wildcats’ girls and boys programs since taking over both in 2011. (Photos courtesy of Therese Shaw.)

Career Wins Record Reflection of Towler's Dedication to Genesee County HS Hockey

By Paul Costanzo
Special for MHSAA.com

January 10, 2024

Jeff Rouse called his former hockey coach Doug Towler one of the most intense people he’s met. 

Bay & Thumb“He was a (butt)-kicker,” Rouse said. “You knew Doug was the boss. If you weren’t listening in practice, you were skating, or he was breaking hockey sticks over the net.”

But when Rouse had the opportunity to attend a party celebrating Towler setting the MHSAA all-time coaching wins record recently, he and some of his former Grand Blanc teammates, who played for Towler during the 1980s, made sure to be there. And to see the emotion on Towler’s face as he walked into Madden’s Bar in Davison greeted by dozens of his former players made it more than worth it.

“I’ve got nothing but good things to say about Doug Towler as a coach, and even as a friend after,” Rouse said. “He’s always been a good dude. … We’re all just fortunate to have been blessed to skate for the man.”

Hundreds of players at Flint Northern, Grand Blanc, Davison and now with the Genesee Generals – a second-year co-op team with athletes from Davison, Flushing, Goodrich and Swartz Creek – have had the opportunity to play for Towler over his more than 40-year career. And on Saturday, Dec. 23, they all became part of history.

The Generals defeated Bay Area Thunder 3-2 that night, giving Towler his 630th career victory, sending him past Mike Turner of Trenton for most all-time for a hockey coach in Michigan. 

Towler knew it was on the horizon, but didn’t want to bring attention to it – “That’s so Doug,” Rouse remarked – as he didn’t want to put extra pressure on his players.

But when he stepped into Madden’s, it all started to get to Towler.

“When I got to the party that they had, it was a surprise, obviously,” said Towler, who now has 631 wins. “I got there and I see the guys I work with at (IMA Brookwood Golf Club), and I see some old players, and it did kind of hit me a little bit. It was, honestly, it was great. It was a fun night. A couple of the (Flint) Powers coaches came over after their game, and there was a Grand Blanc coach there, and so it was a nice night. There were a lot of laughs, a lot of stories. And I’m sure, you know, over the years, those stories have gotten bigger.”

One doesn’t need to exaggerate when telling tales of Towler’s career, though.

The Sarnia, Ontario, native played college hockey at the University of New Hampshire and signed with the Chicago Blackhawks organization, playing in their minor league system for two years. His pro career took him to Austria, but he returned to North America to play for the Flint Generals of the International Hockey League. After one full season with the Generals and an injury-shortened second IHL season played in Flint and Saginaw, Towler joined the coaching ranks, taking over the Flint Northern program in 1979.

After two seasons at Northern, he spent a decade at Grand Blanc, winning three Regional titles between 1981-91. He took over the Davison program in 1992, and over his 30 years with the program he’s won eight Regional titles, made four trips to the Semifinals and two MHSAA Finals appearances.

“I played for him for three years, and I’ve known Coach Towler for a long time, and personal accolades were never on his radar,” said Albert Mitchell, who played for Towler from 2001-03 and helped Davison finish as Finals runner-up in 2002 and 2003. “He was always about wanting to make guys better hockey players, and better young men.”

It’s that philosophy that not only helped Towler win more games than any other hockey coach in the state – Traverse City Central’s Chris Givens is second among active coaches, and entered the season with 428 wins – but made so many former players want to be there for him when the milestone was celebrated.

“It’s safe to say that, for me, I don’t believe I would have ever played high school hockey if it wasn’t for Coach Towler,” said Mitchell, who went on to play at Elmira College in New York and is now the coach of the Fenton-Linden Area high school team. “Coach Towler is somebody that my dad respected and he wanted me to play for, and fortunately I did. I was fortunate to go on and play at the next level, and without Coach Towler, I don’t think I would have been able to do that.”

As fun as the party was, it came dangerously close to not being a celebration of a new record. The Generals led Bay Area 3-0, but allowed a pair of third-period goals that put the game in doubt. Assistant coach Ryan Welch, who had helped arrange the afterparty, said there were some extra nerves down the stretch.

“Was I nervous? Hell yeah, I was nervous,” Welch said with a laugh. “We had planned it two weeks before, and we played Friday and Saturday of that week, so we had to win both of them. We ended up winning 3-2 in Tawas and won 3-2 in Bay City. One of the coaches, Tony Perry, he rarely says anything, and he was chirping the whole game. I do think there was a little bit of nerves with everyone. Doug had his whole family here, and I’m sure our kids were nervous – we didn’t play the very best. Everyone was a little bit nervous because they wanted to be a part of this history.”

Welch, who played for Towler from 2002-06, is one of his three longtime assistants, although his 12-year tenure is much shorter than the others. Both Tony Perry and Charlie Eakes have been with Towler for more than 30 years.

Welch, Rouse and Mitchell all marveled at Towler’s ability to span multiple generations of athletes during his time as a high school coach. But they all are less surprised that Towler could pull it off, and more in awe of what he’s done.

“He’s had a lifelong commitment to the game of hockey at the high school level,” Welch said. “Usually, coaches start to have a little success and they move on. He’s had a lot of patience throughout the years. That tells you that he enjoys coaching these varsity athletes. It takes a tremendous person these days to stick with it. Over 40 years, the generations have changed, and he’s had to change the way he does things. It shows his love for the game of hockey, it shows his love for the community and his commitment to the Genesee County area.”

Paul CostanzoPaul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTO (Top) Genesee Generals hockey coach Doug Towler, far right, celebrates his record 630th win with family Dec. 23. (Photo courtesy of the Davison athletic department.) VIDEO Towler addresses his team after a 2020 win over Flint Powers Catholic.