Storch Returns to Retirement After Elevating Alpena Teams From Cellar to Contenders

By Tom Spencer
Special for MHSAA.com

December 16, 2022

It wasn’t long ago that Alpena boys and girls soccer opponents took their long bus rides to play the Wildcats expecting an easy win, and most likely by securing the victory by the eight-goal differential rule, commonly known as the “mercy rule.”

Worse yet, the Wildcats also had to take those trips across the northern part of the Lower Peninsula, as well as northern and southern journeys of two hours, dreading thoughts of experiencing yet another shortened game.

Those expectations started to change in 2011, when Tim Storch, arguably the most decorated coach in the history of Michigan high school soccer, took the reins of the Wildcats’ boys and girls programs.  

Storch made the move after retiring from Troy Athens as a teacher and coach of the Redhawks’ boys and girls soccer teams.

Slowly but surely, Alpena’s mercy losses disappeared – and wins over their Big North Conference opponents became reality. Under Storch, the Wildcats went from the cellar to challenging for titles.

But now, Storch is showing some mercy on the Big North – perhaps an early Christmas present. The conference schools won’t see him on sidelines any longer. He’s retiring – again.   

Storch is doing so after leading the Wildcats to wins over all conference opponents except Traverse City West. The Wildcats did get a tie this fall against the Titans, one of the BNC schools that regularly makes a deep postseason run, as Alpena stayed in the league title race most of the season.

“When I came to Alpena it was about trying to make the program relevant in the school, the community, the area, the BNC and northern Michigan,” Storch recalled. “We got to that point after some growing pains. 

“Early on we took our lumps, and we were mercied by everybody,” he continued. “By the end we were competitive with everybody.”

Storch, who started the Athens soccer programs from scratch in 1981, won eight Class A or Division 1 Finals titles with the Redhawks. He’s near the top of the lists of the winningest boys and girls soccer coaches in the state. The last of his 1,109 wins was a 3-1 victory over Bay City Western during this fall’s postseason.  

The Wildcats also beat conference opponent Cadillac in their District opener. They finished 14-6-3 on the season.   

Storch will be dearly missed in Northern Michigan, veteran Petoskey boys and girls coach Zach Jonker pointed out. Jonker’s Northmen picked up a victory over Alpena in the Division 2 District Final – also Storch’s last game. 

"Tim has had a legendary career as one of the most influential figures in Michigan high school soccer over the past 40 years while having an enormous impact on thousands of student-athletes,” Jonker said. “Over the past decade, Tim helped to dramatically raise the overall level of play in the Big North. 

Storch, holding the microphone, elevated the Wildcats’ girls and boys programs since taking over both in 2011. “He is one of fiercest competitors I have ever coached against, but he is also one of the most genuine and empathetic coaches I have ever encountered,” Jonker continued. “I feel fortunate to have been able to build a competitive relationship with him and call him a friend."

Storch’s last game with the Alpena girls also was a District Final, a 3-0 loss May 31 to West.

Storch is proud of what the Wildcats accomplished, noting logistics — unlike in southeastern Michigan — were a big challenge.

“We were an island,” Storch said. “We were big school in the middle of nowhere. 

“We couldn’t get together and have any kind of summer program with other communities because they didn’t have soccer, and if they had soccer they were at a Class D or C level that was way beneath what we were playing in the Big North.”

Storch’s tenure, which included six years serving as the Wildcats’ athletic director while coaching, drew accolades from his coaches and athletic directors. In addition to Jonker, Gaylord AD Christian Wilson, and West boys head coach and girls assistant coach Matt Griesinger gave high praise.

They are among those who will miss the successful coach.

“Tim leaves Alpena in better shape than when he arrived, and that is the true mark of a great coach and administrator,” Wilson said. “He has been an outstanding representative of Alpena High School, both as a soccer coach and as an athletic director. 

“Tim brought a level of stability and expertise and was well-thought of by players, coaches, and community members.”

Griesinger, who has led the Titans to considerable postseason success and upheld BNC dominance since taking over the West program eight seasons ago, was particularly impressed with Storch’s energy and passion for his players evident in every match.

“Tim is one of the most respected coaches in the state, and what he has done for the soccer communities in both Troy and Alpena is not just commendable, but also something that every high school coach should hope to emulate,” Griesinger stated. “Storch is a stand-up guy, and all of us other coaches in the BNC should consider ourselves lucky that our journeys in the sport overlapped.”

Storch is leaving Michigan high school sports as they face a shortage of referees and qualified coaches. He’s not certain of the exact reasons for it, but he points to time constraints and pressures faced on and off the field.

And, he knows the days of a teacher starting a career, coaching sports and sticking with it are long gone.

“My wife has always said I was a dinosaur,” Storch said with a chuckle. “Back in my day, even if you had family and kids, you still made time for coaching. 

“Coaching was part of my fiber — it kind of defined me.”

Storch is quick to point out “soccer coach” was just one of three hats he wore, along with history teacher and friend.

“I’m Mr. Storch to my students,” he recalls telling his student-athletes at Athens. “I’m Coach to my kids, and I am Tim to my friends.

“They are three different hats; I learned how to wear them and how to balance them.”

Storch looks back to all the friendships he’s made around the game of soccer – with former players, fellow coaches, and referees – with excitement for the future.  

He is also keeping in mind former players, referees and coaches who have passed on.

“It is kind of humbling when I think back all the years (to) coaches, referees and players I have interacted with,” he said. “We’re all here for a finite time. 

“We need to make the most of it and hopefully leave the place a better place when we leave.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Recently-retired Alpena soccer coach Tim Storch, left, talks things over with one of his players. (Middle) Storch, holding the microphone, elevated the Wildcats’ girls and boys programs since taking over both in 2011. (Photos courtesy of Therese Shaw.)

3 Michigan Coaches Earn NFHS Honor

By Geoff Kimmerly
MHSAA.com senior editor

January 16, 2019

Three Michigan high school coaches with long histories of championship success were honored Wednesday with 2018 National Coaches of the Year awards presented by the National Federation of State High School Associations (NHFS) Coaches Association.

Midland Dow boys tennis coach Terry Schwartzkopf, Pontiac Notre Dame Prep girls volleyball coach Betty Wroubel and Bloomfield Hills Marian and Birmingham Brother Rice golf coach Leon Braisted III – formerly the longtime coach of the girls and boys programs at Birmingham Seaholm – earned three of the 22 available NFHS awards and have led their programs to a combined 13 MHSAA Finals championships.

The following brief bios include excerpts from each honoree’s coaching philosophy, which they were asked to submit after being identified as candidates for the awards.

Leon Braisted III began coaching both the girls and boys Birmingham Seaholm teams in 1998 and guided those programs through the 2015-16 school year. He led the Maples girls to Lower Peninsula Division 2 championships in 2006, 2008 and three straight from 2013-15, and also to five runner-up Finals finishes. His Seaholm boys team was Division 2 runner-up in 1999. Braisted has coached the Bloomfield Hills Marian girls the last three seasons and the Birmingham Brother Rice boys the last two, leading Marian to a Division 2 runner-up finish in 2017. Rice finished seventh in Division 1 this spring. Braisted was inducted into the Michigan Interscholastic Golf Coaches Association Hall of Fame in 2015.

“An athletic program opens the door for students to become involved in different sports. Any sport the student joins is quite a learning experience. A coach through practices teaches the players to be ‘team players and learn the rules of the sport.’ During the practices and playing the sport, players learn tolerance, become alert to their surroundings, and most importantly (the sport) offers exercise. As a golf coach for 21 years I recognize that golf is a lifelong sport. The player learns patience, perseverance and (the sport) motivates the individual to desire to improve (his or her) game. At the beginning of each new season, I encourage the students to join in participating on a golf team. I do not turn any students away from being on the team whether they know how to play golf or not. There is much one can learn from being a teammate and facing the challenge of self- improvement, along with meeting new friends. Joining a sports team is more than just excelling on the field. It is the ability to meet others, a place and time where a person can enjoy the moments away from the rapid pace of daily life.”

Terry Schwartzkopf took over the Midland Dow program in 2007 after seven years leading the junior varsity. He guided the Chargers to five straight Lower Peninsula Division 2 championships from 2009-13 and a sixth title in 2016. He was named the statewide boys tennis Coach of the Year in 2017 by the Michigan High School Tennis Coaches Association and led Dow to unbeaten seasons in 2010, 2011 and 2014. His team finished fifth at the Division 2 Final this fall and tied for second in 2017.

“I believe that the sport is irrelevant when it comes to coaching. Granted, specific content knowledge is imperative to success, but coaching is about creating a stable environment in which young individuals can mature as individuals and athletes. I believe that athletics help individuals learn how to cope with loss, cope with success, and how to work to achieve a goal. It allows them the ability to feel that they contribute to something greater than themselves, to put team before self, and serves as something that unites players regardless of age or circumstances. Due to this mindset, our teams tend to be a tight-knit bond of individuals who help each other to succeed. In fact, this year alone I have had seven alumni return at various times in order to work with the team, desiring to give back to the program. In fact, my original captain returned to serve as a volunteer assistant coach this year. These legends give faces to the names that my players have heard stories of as they continue to unite this team past, present, and future. … The records, trophies, and competition are a wonderful part of the game of tennis, but the real victories come in watching these young boys turn into productive men willing to serve others, live with integrity, and exhibit character and sportsmanship both on and off the court.”

Betty Wroubel is the third-winningest coach in MHSAA volleyball history at 1,486-308-130 after leading the Fighting Irish to a 64-6 record and Division 2 runner-up finish this fall. She started her varsity head coaching career in the sport at Clawson, guiding that program from 1979-82. She then led the Pontiac and Oakland Catholic program from 1989-94 and has coached Notre Dame Prep since its first season in 1994-95. Her teams won Class B titles in Fall 2007, 2013 and 2017. Wroubel also coaches the softball team – she led Pontiac Catholic to the Class C title in 1983 – and serves as Notre Dame Prep’s athletic director. She was inducted into the Michigan Interscholastic Volleyball Coaches Association Hall of Fame in 2014.

“My philosophy of athletics has changed considerably since I started coaching and has continued to change throughout my career. I believe that athletics provide a powerful vehicle to teach and prepare our student athletes not only in sport, but more importantly in life. My responsibility has never been solely to teach my players to play and love the sport of volleyball, but rather to pursue their passion for something they love and how to grow as young, strong females today – to prepare them to handle disappointment, failure, adversity and stress in a healthy manner and success with a humble heart. As important as it is to help the players develop their game skills, it is far more important to help them in their personal growth journey, to prepare them for a world that will be very different than the one I grew up in, and to create a team-oriented culture in a world that is all about ‘me.’ … I try to teach and empower my players to believe in themselves, embrace all opportunities of both success and failure, and how to achieve what they once considered unimaginable; to work hard, be humble, grateful, forgive oneself, forgive others, and always strive to be what God created them to be.”

Three more Michigan coaches earned honors in Section 4, which includes Michigan, Illinois, Indiana, Iowa and Wisconsin. Hartland wrestling coach Todd Cheney led the Eagles to the Division 1 title in 2016 – the school’s first in his sport – while Dexter swimming & diving coach Michael McHugh has led his school’s boys program to four MHSAA titles including three straight in Lower Peninsula Division 2. Sterling Heights Stevenson competitive cheer coach Brianna Verdoodt led her program to its first MHSAA title, also in Division 1, in 2018 after Stevenson finished Finals runner-up in 2017.

The NFHS has been recognizing coaches through an awards program since 1982. Winners of NFHS awards must be active coaches during the year for which they receive their award.