Fast-Building Fowlerville Bowling Program Growing Into Striking Success

By Geoff Kimmerly
MHSAA.com senior editor

January 26, 2023

HOWELL – The Fowlerville bowling program started with a question.

Mid-MichiganBrent Wood was an eighth grader, bowling in the local rec department junior high league, when he saw the Howell High School team practicing a few lanes over one afternoon. He’d enjoyed bowling with his family growing up, but what grabbed his attention that day was the friendly atmosphere at the Highlanders’ practice – everyone seemed to be having fun.

So he asked his mom Denise, a speech therapist in the Fowlerville district, why their school didn’t have a team too.

She went to athletic director Brian Osborn for the answer, and it was a pretty simple one – the athletic department hadn’t been able to find a coach to start one up.

“I’m the kind of mom that if my kid wants it, I’ll see how I can make it happen,” Denise Wood said. “And when Brent is driven by something, I know he’ll do well at it.”

Denise Wood figured out how to bring high school bowling to Fowlerville – and then some.

Never before a coach, nor a bowler outside of family fun, she agreed to start a Gladiators high school bowling program – one that four years later has two varsities and a JV team and had to make cuts this winter for the first time.

Building any program from ground level is full of challenges. Throw in a pandemic, and it gets tougher for sure. But knocking down obstacles has been like knocking down pins – it’s a bit of a theme for the quickly-growing program, its coach and the now-senior who got things rolling.

Bowling began for Brent

Brent Wood had played baseball and flag football and wrestled growing up. He tried everything his mom would let him, and that’s impressive enough – he doesn’t have a complete right hip, just bone on bone where the femur and pelvis meet.

Brent Wood shows his left-handed, left-footed bowling style. Considering that challenge, opportunities in those other sports faded as he grew older. And he wasn’t a big fan of school either. But Denise Wood knew a bowling team would motivate Brent to stay active and do well academically.

Does it hurt where that hip padding should be? Brent said no – it just feels like what he knows to be normal. But Mom said she can tell when it does, and he’s had 13 surgeries over the years. Brent still managed to play those sports and learn how to ride a bike with just his left leg – “and I still manage to bowl somewhat decent some days,” he said.

He’s actually become an all-league bowler – most recently finishing ninth at the White Lake Lakeland Invitational last weekend – while employing an uncommon style.

Generally, a left-handed bowler will land on the right foot when releasing the ball. Wood instead lands on his left, or opposite foot, to stay off the right one.

Denise Wood describes it as being a “very non-traditional single-handed lefty who has figured out how to make it work.” Brent said when he first started this bowling style, it was a little complicated – but last summer he took lessons and upped his knowledge by competing in a number of tournaments and against a variety of oil patterns. Additionally, “Over the summer I’ve seen one or two people land on the wrong foot like I do,” Wood said, “so I know I’m not the only one who does it.”

He'll be the second Fowlerville bowler to continue at the college level. He’ll join friend Trevor Cockerill, who graduated last year, at nearby Cleary University where he’ll compete for coach Hayley Dann – who impressed the family by telling them that instead of trying to change Brent’s style, she’ll “work with him with what he’s got,” Denise Wood recalled.

“That’s the coach I need, because that’s what Brent does – he works with what he’s got,” Denise said. “Brent is naturally athletically talented, and when it comes to stuff that’s athletic he’s quite the problem solver. He figures out how to do things.”

Starting from scratch

Mom figured things out, too.

Denise Wood calls herself a “google coach” – as in, she googles to learn drills and pick up tips on how to better guide the Gladiators. But considering the system she and her assistants have built over a short time, she’s not giving herself enough credit.

When Wood first asked Osborn why there wasn’t a program, she followed up by asking if a potential coach needed to be a good bowler. Osborn said not necessarily – if she was willing to learn the bowling side, he would help with how school-based sports work and take care of as much paperwork as possible.

Fowlerville’s girls and boys teams this season, including head coach Denise Wood, top row far left, and assistants Kevin Mahon and Kelli Wilbur. Challenge accepted.

First, the team needed somewhere to bowl. Fowlerville has made its home at Howell’s Bowl-E-Drome, about a 20-minute drive for practices twice a week.

The bowlers arrived. Fowlerville’s first season in 2019-20 saw 10 boys and two girls come out, making up a co-ed varsity and boys junior varsity team.

Next came “learning the bowling side” – and definitely, the internet helped. Mining various bowling websites and coaching resources, she’s put together a series of drills – all of her bowlers have copies of each in a folder they keep on hand – and with assistants Kelli Wilbur and Kevin Mahon designed practices to begin at the start of the season with skills assessments and then be organized by ability level to provide for more focused attention and instruction. The bowlers also make use of the school’s weight room one day a way – adjusting all of this around schedules for students who also dance, play in the band and train for other sports.

Wilbur and Mahon are experienced bowlers, and their additions have allowed Wood the last few years to focus more on team-building activities and administrative responsibilities like signing up for tournaments and data collection. For competitions, the three coaches take turns coaching each team so that all three become familiar with all of the Gladiators’ styles.

The majority of the bowlers are newcomers to the sport. Junior Emma Wilbur – Kelli’s daughter and the top roller on the girls team – counted herself and two more teammates who had grown up bowling.

“A lot of kids that come in, come in with no bowling experience whatsoever. They just heard it was fun, they wanted to be part of a team,” Wood said. “So this year we actually did an interview for the kids – they had to fill out a personal interview for why they came out for bowling. A lot of it was to have fun, become part of a team, and some kids said to become a better bowler.”

Turning to Paige

After a promising start, the program simply had to survive its second year.

With COVID-19 making everything more complicated, Fowlerville found itself with only five bowlers for the 2020-21 season – and couldn’t even bowl as a team at its Regional with Emma Wilbur in quarantine. Families weren’t allowed to watch competitions, and just getting the word out was a challenge.

Fowlerville’s Paige Frazier, top, and Emma Wilbur. But Paige Frazier saved the day, figuratively speaking – and more realistically, potentially the program.

She solved some of the information block by starting Facebook and Instagram feeds for the bowling program that included video streams of competitions and updated information on cancelations and quarantines. “It definitely brought in a lot of attention,” Frazier remembered.

“If we hadn’t had Paige our COVID year, we wouldn’t have had a season at all,” Wood said. “Paige, I call her my female rock, because she kept the team alive.”

The work done during the COVID season paid off as the team got back in gear for last winter. The bowlers added to their social media marketing by hanging up fliers and getting word out on the program in the school’s morning announcements, and for 2021-22 enough bowlers came out to have separate girls and boys varsities for the first time.

“I had a lot of people ask me about it. A lot of people didn’t even know about it for a good two years,” Emma Wilbur said. “I had a couple friends who said they would try it out.”

Off and rolling again

The interview results from tryouts this season check out. While the team is serious about competing and succeeding, having fun and being part of a team are top priorities for most. The car rides to practices and bus rides to competitions are the best parts.

There’s still some convincing to do among classmates who might not consider bowling a sport. “They laugh about it until they find out we have a 1:30 dismissal for all the meets,” Wilbur said. But she and Frazier both play other sports too – Wilbur soccer and Frazier tennis – and realize the value in what they’ve helped create.

“I think being able to do something that you love to do, with all of your friends, a sport that you can go and do on the weekends and go and do after school … anytime that you want to you can go and do that,” Wilbur noted.

“Bowling's a really social sport,” Frazier added, “so you just learn to get along really well with your teammates, and just kinda relax and enjoy it.”

The Gladiators bowl in league matches once a week and have tournaments most January and February weekends through the regular season. Osborn said he’s excited to see so much interest at each grade level and is hopeful the program will continue to grow.

Brent Wood asked a winning question. The answer has been even better.

“It’s nice to see that we got everyone together that loves to do what we love to do,” Brent Wood said.

“Just seeing everyone enjoy the moment.”

Geoff Kimmerly joined the MHSAA in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He is a senior editor of  MHSAA.com's editorial content and has served as MHSAA Communications Director since January 2021. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.

PHOTOS (Top) Fowlerville bowler Ethan Hall begins his approach. (2) Brent Wood shows his left-handed, left-footed bowling style. (3) Fowlerville’s Paige Frazier, top, and Emma Wilbur. (4) Fowlerville’s girls and boys teams this season, including head coach Denise Wood, top row far left, and assistants Kevin Mahon and Kelli Wilbur. (Photos courtesy of the Fowlerville bowling program.)

No 'Just Missed' This Time as GR Christian Champ Heerema Rolls Perfection

By Dean Holzwarth
Special for MHSAA.com

December 14, 2023

GRAND RAPIDS – Zeke Heerema had come close to perfection so many times before.

West MichiganThe Grand Rapids Christian senior bowler wasn’t going to let another opportunity slip away.

Heerema rolled his first 300 game Saturday during the Grand Rapids Christian Invitational at Park Center Lanes.

“I had gotten really close a lot of times,” Heerema said. “So I was really excited when it happened. I’ve been trying to do this for a while now, and I’ve gotten so close. I was just ecstatic, and honestly, it was almost a sigh of relief finally doing it.”

Heerema’s close calls included a 279 “countless times,” and at last year’s MHSAA Division 2 Final he recorded a 289 en route to winning the singles title over Tecumseh’s Owen Williams by a narrow margin, 388-382.

As he had done so many times before, Heerema found his rhythm early Saturday in the quest for 300 and began racking up strikes.

He avoided the slip-ups that had plagued him in earlier attempts.’

“I obviously realized after the fourth or fifth frame that it’s starting, and it happens all the time,” Heerema said. “I kind of thought at some point I would mess up because I always do. I always get really close and then mess up late.”

This time, however, there would be no miscues.

And he wasn’t doing it alone. He had his teammates and a crowded bowling center anxiously watching every shot as he got deeper into the game.

“The pressure started building a lot, and whenever I would throw a shot, the whole place would be silent,” Heerema said. “I honestly didn’t think I would get it until the 11th shot. And then I struck there, and thought I just have to get one more. I was pretty confident in the last one.”

Ironically, Heerema's last ball was the one he felt the least amount of anxiety throwing.

“Honestly, I think I felt the least pressure on the last shot for some reason,” he said. “I felt really nervous the last part of the game and then it got to the last shot, and I don’t know, I kind of knew I was going to make it.”

Grand Rapids Christian's Zeke Herrema bowls during a match.Grand Rapids Christian coach Dan Vander Ploeg said it was a “joy” to witness his team captain roll his first 300 game.

“Zeke is a dedicated and loyal person with a great work ethic,” Vander Ploeg said. “He has an inner drive and a competitive thirst which pushes him towards success.”

Heerema, whose previous best was 10 consecutive strikes in a game, was overwhelmed by the support.

“I'm glad I did it with my family there as opposed to being at practice, and my brother, Levi, once had a 300 in practice,” Heerema said. “I think it was pretty sweet to have my parents there and some of my friends.”

Heerema entered this season with heightened expectations after last year’s Finals title run, but he’s taking it in stride.

“I feel like there is a little bit of added pressure, but honestly I try not to really think about that,” he said. “I’m just going out there and bowling every day, trying to win conference and Regionals, and then hopefully repeat.”

Heerema is the leader of a youthful Eagles squad.

“We have some talent and some young kids who have promise,” Heerema said. “I’m trying to work with them every day in practice to try and improve them and improve our team and hopefully make a run at it this year and in years to come.”

Heerema attributes his success to a consistent routine.

“I try to do the same thing before every shot,” he said. “When I’m grabbing my ball or setting my feet up, and then I've worked a lot on trying to get my mechanics to be consistent. That’s probably the biggest part, keep your mechanics the same on every throw and that’s what's going to lead to consistency.”

All four Heerema brothers have competed in the sport. The oldest, Nolan, bowled as a senior in high school, while Elijah and Levi both bowl collegiately at Cornerstone University.

“My brother Elijah taught me how to throw in eighth grade, and that’s when I started to take it seriously and joined the team,” Zeke Heerema said. 

Grand Rapids Christian athletic director Jason Heerema took pride in watching his youngest accomplish a feat that was long overdue.

“As a dad, I have watched him bowl many times and nearly get 300,” he said. “So I always enjoy it, and I’m hopeful, but I don’t get too high or too low, which is likely part of being an athletic director. 

“I am very proud of him in these days of specialization to be able to play at a high level in three sports. He gives great effort in whatever he does, and I’m grateful for that.”

In addition to bowling, Zeke Heerema was a starting wide receiver and long snapper for the football team. He also was the starting center fielder for the baseball team, which won the Division 2 championship in the spring.

Dean HolzwarthDean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties. 

(Photo and video courtesy of the Heerema family.)