Shores Star Walker Continues Drive for Hoops Greatness as College Coach

By Scott DeCamp
Special for MHSAA.com

August 8, 2024

NORTON SHORES — Dribbling, passing, and shooting are prerequisites for basketball players, and Muskegon Mona Shores alumna Jordan Walker did them quite well.

Made In Michigan and Michigan Army National Guard logosBut for Walker, determination has been perhaps her most important trait.

It helped her win the Michigan Miss Basketball Award during her senior season in 2017 after suffering an ACL injury prior to her junior year with the Sailors. It’s also allowed her to continue an ascent in the basketball world.

Time-management habits and prioritization have been instilled in all three of Jarvis and Danielle Walker’s three children.

“There’s a special drive with these (Walker) kids,” said Brad Kurth, who was Jasmyn and Jordan Walker’s basketball coach at Mona Shores.

Jordan Walker earned two master’s degrees over six years of college while juggling the demands of being a Division I basketball player at Western Michigan University and University of Tennessee. The 25-year-old’s playing days appear to be finished, but she’s still pursuing her basketball dreams as an assistant coach at the D-I level. 

Walker spent the 2023-24 season as a first-year assistant at Mercer University. This March, Mercer head coach Susie Gardner announced her resignation, meaning Walker had to seek opportunities elsewhere.

In typical Walker fashion, she landed on her feet, and it didn’t take long. In May, she was hired as an assistant coach at Jacksonville University. Her responsibilities include player development with point guards, academics, community service, and housing.

“(The Mercer position) kind of fit exactly where I was at perfectly,” Walker said during a break while on the road recruiting for Jacksonville recently. “I was really thankful for that opportunity and thankful for my circle and my village thinking of me at that time and putting my name out there because it honestly was the perfect situation for me.

“At the Final Four, you meet people and you meet a lot of coaches and you network, you build relationships. There was one coach I saw on the road a ton throughout the year and I saw at the Final Four and he knew the situation. At that point, (Jacksonville) didn’t have any openings, and later on it opened up and they gave me a call. At that point, it was getting to the interview and what the position holds and what it would look like. Again, it was another situation that was perfect for where I was at in life and what I wanted to do and the path that I’m on, so it was another no-brainer for me to head to Jacksonville.”

At Mona Shores, the 5-foot-7 guard broke the school’s all-time scoring record — one that stood 22 years — with 1,365 points. During her Miss Basketball season, Walker averaged 22.1 points, 8.5 rebounds, and 5.5 assists per game.

At the collegiate level, Walker amassed more than 1,300 points, 700 rebounds, and 400 assists. In two seasons with WMU (she lost one season with another ACL injury), she started 54 of 64 games and averaged 11.8 points, 4.9 rebounds, 2.2 assists, and 1.8 steals. As a graduate transfer at Tennessee, she started 77 of 96 games and averaged 6.3 points, 4.1 rebounds, 3.0 assists, and 1.1 steals while helping the Lady Vols reach the NCAA Tournament three times.

Walker makes her move toward the basket during a game her senior season at Muskegon Mona Shores. According to Walker, the foundation for her success began in the home and in the Mona Shores school community.

“Honestly, my memories with Mona Shores I truly cherish because it’s such a special time, a special place. Playing high school ball, I tell people AAU and high school ball is some of the most fun times that you’ll have playing. Obviously, I enjoyed my college time as well — I did six years,” she quipped. “But I definitely enjoyed my time at Mona Shores. Just the people that were there because it was a truly special place. 

“Again, I talk about the village a lot because it does take that and (the) Mona Shores community, they really just poured into me and supported (me) and that’s something that I was always grateful for. Especially my head coach there, Brad Kurth. He did an amazing job with us and preparing us, not only for the games in high school but for the next level as well as far as player development and scouts and going over stuff like that so when I got to college, it wasn’t my first time seeing a scout, it wasn’t my first time doing a film study. Those things I always take with me.”

Of course, with the Walker family, it’s always been books before basketball.

While at Mona Shores, Jordan Walker served on the MHSAA’s Student Advisory Council and earned one of the prestigious MHSAA/Farm Bureau Insurance Scholar-Athlete Awards as a senior; only 32 honorees are selected annually. Walker earned her bachelor’s degree in political science and minor in communications from WMU in 2020, taking only three years. At Tennessee, she completed her first master’s degree in 2022 in business administration (MBA) with a concentration in entrepreneurship and innovation; she finished her second master’s degree in 2023 in the Agricultural Leadership, Education and Communications (ALEC) Department with a concentration on name, image, and likeness (NIL) and women’s leadership.

When Walker suffered the ACL injury at WMU, which sidelined her for a year, it allowed her to get ahead in the classroom. She had 19- and 20-credit semesters that year. In her third and final year at WMU, she was taking 21 credits in a semester.

“Academics in our house was nothing to play around with,” Walker said. “If you didn’t have your academics right — in the summer, if you didn’t finish your workbooks, if you didn’t read your books, you were not playing basketball. Academics were a big thing, and I thank my parents for that because they instilled that at a young age.

“It came down to time management, which kind of goes back to what I was saying about the foundation of your high school and what you do in high school and the habits that you form because that’s ultimately going to carry you throughout college. Of course, you can tweak it and gain new things, but I think Mona Shores did a great job of setting me up academically so that when I got to college, some of the courses that I took, I was able to comprehend at that level and take multiple classes and high-credit semesters and be able to graduate early, which led to me being able to get my (two) master’s (degrees).”

All three of the Walker siblings continue to achieve at a high level on and off the court.

Jasmyn Walker, the eldest of the siblings, was a first-team all-stater at Mona Shores and a Division I basketball player at Valparaiso and Western Michigan. She is in her first season as an assistant coach at George Washington University after previous stops at Purdue-Fort Wayne, Butler, Ferris State and Davenport.

Jordan Walker, middle, takes a photo with sister Jasmyn and brother Jarvis. Jarvis Walker II, the youngest of the siblings, was a first-team all-stater at Muskegon High School and is a graduate student playing basketball for Indiana University-Indianapolis after starting his collegiate career at Purdue-Fort Wayne.

The Walker siblings are each other’s biggest fans.

“I’m immensely proud of them,” Jasmyn Walker said. “Jordy and Jay have gone above and beyond to reach their goals. I’ve seen the work they’ve put in, the time invested, and sometimes the lows that come with chasing dreams. They’ve pushed themselves at every turn.”

Jarvis Walker II said that sister Jordan is somebody who will “figure it out no matter the circumstances.”

He believes that each stop along her journey has afforded her great experience and deeper knowledge that will benefit her not only in basketball but in life.

“Grind, grind, grind — she is one of the hardest-working people I know,” he said about his sister. “It has motivated me to be better in every aspect of life from school to basketball and day-to-day interactions and how I go about certain things.”

In many respects, Kurth feels like a proud papa to the Walkers as he’s coached Jasmyn and Jordan and has spent countless hours around the family.

“All three of the kids — I mean, Jarvis, Jordan, and Jasmyn — I could never be prouder of a group of kids,” Kurth said. “You talk about the full package: Basketball is one part, but every single one of them shows academic excellence, every single one of them shows extreme character. Those are things that are timeless. Basketball is a young person’s sport. Coaching you can do a long time, but your playing days are limited. I think I’ve seen a lot of kids sacrifice everything, including their character, including their academics, to do basketball and they shouldn’t. Character should be at the top. These three kids, it’s just matchless.”

Included in Jordan Walker’s long resume is her active participation in leadership programs such as “So You Want To Be a Coach” and “Above the Rim Summit.”

Walker aspires to be a collegiate head coach. She’s doing all she can to keep climbing that ladder.

With her second master’s degree specializing in NIL and that being such a large part of college athletics now, she appears to have a leg up on her competition.

“NIL can look like a bunch of different things, and I think that when choosing a school and what that looks like, make sure that outside of NIL it meets all of your expectations,” Walker said. “Money and brand deals and all of that may look enticing, but still don’t fall on your standards of what your program you want to have has. 

“It’s the academics, and if they have your major, and it’s the culture and it’s your relationships with your coaches and your teammates. Make those be your tops and NIL be a plus. I think that that’s the biggest thing.”

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PHOTOS (Top) At left, Jordan Walker stands with her class on the Breslin Center floor during the 2017 MHSAA/Farm Bureau Scholar-Athlete Awards ceremony, and at right in 2023 after receiving her second master's degree from University of Tennessee. (Middle) Walker makes her move toward the basket during a game her senior season at Muskegon Mona Shores. (Below) Jordan Walker, middle, takes a photo with sister Jasmyn and brother Jarvis. (Graduation and family photos courtesy of the Walker family; Mona Shores basketball photo by Tim Reilly.)

Zeinstra Finishing 4-Year Byron Center Run Among School's All-Time Greats

By Dean Holzwarth
Special for MHSAA.com

February 15, 2024

BYRON CENTER – As an incoming freshman four years ago, Lily Zeinstra was immediately thrust into a starting role on the Byron Center varsity girls basketball team.

West MichiganWhile it was an overwhelming experience, Zeinstra embraced the opportunity, and believes the early demands placed on her helped pave the way for what has become an outstanding high school career – and spot among the best in school history.

“My freshman year was scary,” she said. “Just coming in and starting on varsity. And in our first game, I had to guard Jillian Brown from East Grand Rapids, who was a really good player. I feel I was pushed into a big role on our team at a really early age, but I think that has helped me over the last four years to develop into the player I am today.”

Now a senior standout, the 5-foot-11 Zeinstra has been a mainstay in the Bulldogs’ starting line-up throughout while helping lead the program to four years of success.

She recently became the school’s all-time leading scorer, surpassing 1,500 points for her career.

“I have to give credit to my teammates,” Zeinstra said. “Through the years I've been in different scoring positions, but I've always been on a team that has trusted me with the ball in tight game scenarios.

“I’ve been told by my coaches since I was younger that I'm a scorer and they need me to score, and that's been my role so I feel like scoring all those points is what I needed to do to help our team win. That’s the most important part.”

Zeinstra, who committed to Division I Butler University last spring, has been the focal point every season and has enjoyed her role as a team leader. Byron Center (14-4) is a combined 68-14 over her four seasons.

“I’ve definitely learned a lot about being a leader and having different roles that I can have on teams,” she said. “Coming in freshman year, my job was to work hard and I was one of the top defenders, so I was guarding the other teams’ best players.

“As years went on, our team lacked numbers so I became more of a scorer, especially last year. I worked on posting up down low and scoring all around the basket, and this year even more trying to further my game and score better. I'm playing college basketball next year, and that’s what they need me to do.”

Zeinstra also had the opportunity to play two years at Byron Center with her older sister, Avery, who plays now at Grand Valley State.

Zienstra, left, puts up a shot against Muskegon.“I feel like I didn’t enjoy it enough when I was in it with her,” Zeinstra said. “But I loved her class so much. There were two other seniors who she played with all four years, and they were big leaders and taught me about the culture here at Byron Center. I really enjoyed playing with them.”

Zeinstra is averaging 25 points per game this season and had a career-high 39 points against Grandville in late December.

First-year Byron Center coach Cam Burns, who replaced longtime program leader Jen Slot, knew all about Zeinstra before being hired.

“I saw her on the AAU circuit and I watched her play for a couple years, and I have friends who spoke highly of her,” Burns said. “When I got the job I wanted to check her out, and I saw her pace and how she plays the game was very special.”

Burns said Zeinstra possesses unwavering confidence and the ability to score several ways.

That mentality has come from countless hours in the gym and a strong work ethic.

“She’s one of the hardest working kids in practice, and she just wants it,” he said. “And she’s a sponge, always looking at different skills and movements to try and get a better look at the rim.

“And it’s about the time and effort she puts into the little details. She makes plays, and I’m not surprised when I see something from her on the court when others are taken back by it. She continues to show why she is so good.”

The adjustment period for Zeinstra was difficult at the onset of this season.

She was getting accustomed to a new coach, as well as a new group of varsity players after the loss of several seniors.

“It was hard at the beginning because I had been running Coach Slot’s plays and offense for three years, and I knew what to expect going into every game and every practice,” Zeinstra said. “When Coach Burns came in, he brought a different vibe and a different culture, and it was the first year I had to get used to playing with new players and a new coach. I was learning things all over again.”

Zeinstra has adapted well to her new surroundings.

“It’s been going pretty good, and we had a couple big wins last week and we are in first place in our conference,” she said. “We should be able to pull another conference championship out – fingers crossed.”

The Bulldogs are chasing their fourth straight conference championship and have a one-game lead entering Friday’s Ottawa-Kent Conference White game against Grand Rapids Forest Hills Central. Their only conference loss was against Forest Hills Northern.

“It would be such a great accomplishment to win another one,” Zeinstra said. “We have had this winning culture in our program for so long, and with getting a new coach I was worried we were going to lose some of that. But I really feel like this team is buying into everything that Coach is saying and we are finally putting the pieces together and starting to win some big games.”

After a rocky start, Byron Center has adjusted well to its new coach and made giant strides. The Bulldogs dropped their first two games of the season to East Kentwood and reigning Division 1 champion Rockford, but since have won 13 of their last 15 games.

“We started out 0-2 against two of the top teams in the state, and it was just learning a new system and a new process and feeling each other out,” Burns said. “As weeks have gone by, they are starting to trust in each other and trust me. They’ve started to trust in the process.

“After that first win we got to celebrate that, and it was special. From then on we started rolling, and we’re getting better day by day, continuing to trust in one another.”

The Bulldogs also will seek a third consecutive District crown when the postseason begins in a few weeks. Zeinstra is looking forward to a potential rematch with East Kentwood.

“I want another stab at them, and we like challenges,” Zeinstra said. “We feed off that, so I feel like we have a shot to win (Districts) again.”

Dean HolzwarthDean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties. 

PHOTOS (Top) Byron Center’s Lily Zienstra considers her options during a game against Rockford. (Middle) Zienstra, left, puts up a shot against Muskegon. (Photos courtesy of the Byron Center girls basketball program.)