Plan Plays Out Well for Cousino Standout

By Tom Markowski
Special for Second Half

December 1, 2016

WARREN – As a teacher at Carter Middle School, Mike Lee, the varsity girls basketball coach at Warren Cousino, was approached by one of his students who made a rather boisterous statement.

“There was this girl,” Lee said. “She was in the sixth grade and she came up to me and said, ‘I’m going to play for you as a freshman.’ No, I didn’t believe her. She was long, but she was a bean pole.”

Intrigued, Lee went to watch this skinny 10-year-old play and was impressed but not yet sold.

This girl is now one of the state’s best basketball players. Her name is Kierra Fletcher, and she won the hearts of everyone in the Warren Consolidated School system – which includes high schools Cousino, Mott and Sterling Heights – by leading the Patriots, and the Warren district as a whole, to their first girls MHSAA Finals basketball title.

By the time Fletcher was in the eighth grade, Lee knew Fletcher’s bold statement would come to fruition. She was that good.

“She was still skinny,” Lee said. “It wasn’t until her junior year that she bulked up.

“Obviously, she’s talented. I am pretty lucky to have someone like Fletch. But it’s what she does for the other players that makes her special. She makes them better. She puts them in spots to succeed. They want to play faster. There’s a higher energy. On the defensive side, you know she’s out there, getting steals and such. The others feed off of her.”

Fletcher, 16, is 5-foot-9 and a bundle of energy. And that energy was there from the start.

“I was out in (first grade) early,” Fletcher said. “My mom said I was talking all of the time. The teachers (in preschool) told her I was way ahead of the other kids.”

Born and raised in Detroit, Fletcher attended Dove Academy until the third grade, when her family moved to Warren. She attended Siersma Elementary within the Warren Consolidated district and then went to Carter.

Fletcher was also ahead of the curve when it came to basketball. She started playing competitively in the Warren recreation leagues, but before that she got the itch playing in her grandmother’s driveway.

“She had a basket in her backyard,” Fletcher said. “I would play by myself, and sometimes I’d play with an older cousin and my dad (Anthony Fletcher). My dad used to be really good. He played in college and he could have gone pro, but he had a bad heart and had to stop playing.”

Fletcher began playing AAU basketball in the fifth grade. It took less than a week for the coaches to move Fletcher up to play with the sixth grade team. That was nothing new for her. And she said it’s one reason why she continued to improve.

“I had been playing up for a while,” she said. “I always played with older kids. They had more experience, and I learned from it. What I learned was it doesn’t matter how old or how big you are. I’d play well and they wouldn’t know I was younger, and they’d tell me to keep playing and that made me feel good.”

Fletcher was on the bench for her first varsity game as a freshman, but she didn’t stay there long. Lee put her in the game in the first quarter, much to Fletcher’s surprise.

“I’ll never forget it,” she said. “It was against Romeo, and it was our home opener. I was nervous. I didn’t want to mess up.”

That nervousness and her coming off the bench didn’t last long. Soon she was in the starting lineup gaining more confidence as the season progressed.

As a sophomore she was one of the top players in the Detroit area, as she averaged 25 points and 12 rebounds per game. That fine season placed her in at least one publication’s 2015-16 preseason top 25 (State Champs! ranked her No. 14), and soon everyone who followed the sport knew about her.

Fletcher averaged 23 points, 10 rebounds, 9.4 assists and 5.5 steals as Cousino (23-4) made its run on the way to eventually defeating Detroit Martin Luther King, 67-65, in the Class A Final to complete a remarkable season for the Patriots and Fletcher.

Fletcher saved her best for last, as she had 37 points, nine rebounds and five assists in the Semifinal (a 60-45 win over Hudsonville), and had 27 points, eight rebounds and five assists against King.

“I love to compete,” she said. “I love the friendships. I’ve met a lot of people playing basketball. Sports teaches you discipline, in the way you live life. Sports has a way of bringing people together.”

Fletcher turned down a number of other college scholarship offers, including one from University of Michigan, to sign with Georgia Tech. She has a 3.7 grade-point average and plans on majoring in public policy and working for the U.S. Government.

“I also have aspirations of playing professionally,” she said. “Overseas or in the WNBA.”

Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.

PHOTOS: (Top) Kierra Fletcher (3) poses for a photo with her teammates after Warren Cousino won last season’s Class A championship. (Middle) Fletcher brings the ball up the court during her team’s Semifinal win over Hudsonville.

Zeinstra Finishing 4-Year Byron Center Run Among School's All-Time Greats

By Dean Holzwarth
Special for MHSAA.com

February 15, 2024

BYRON CENTER – As an incoming freshman four years ago, Lily Zeinstra was immediately thrust into a starting role on the Byron Center varsity girls basketball team.

West MichiganWhile it was an overwhelming experience, Zeinstra embraced the opportunity, and believes the early demands placed on her helped pave the way for what has become an outstanding high school career – and spot among the best in school history.

“My freshman year was scary,” she said. “Just coming in and starting on varsity. And in our first game, I had to guard Jillian Brown from East Grand Rapids, who was a really good player. I feel I was pushed into a big role on our team at a really early age, but I think that has helped me over the last four years to develop into the player I am today.”

Now a senior standout, the 5-foot-11 Zeinstra has been a mainstay in the Bulldogs’ starting line-up throughout while helping lead the program to four years of success.

She recently became the school’s all-time leading scorer, surpassing 1,500 points for her career.

“I have to give credit to my teammates,” Zeinstra said. “Through the years I've been in different scoring positions, but I've always been on a team that has trusted me with the ball in tight game scenarios.

“I’ve been told by my coaches since I was younger that I'm a scorer and they need me to score, and that's been my role so I feel like scoring all those points is what I needed to do to help our team win. That’s the most important part.”

Zeinstra, who committed to Division I Butler University last spring, has been the focal point every season and has enjoyed her role as a team leader. Byron Center (14-4) is a combined 68-14 over her four seasons.

“I’ve definitely learned a lot about being a leader and having different roles that I can have on teams,” she said. “Coming in freshman year, my job was to work hard and I was one of the top defenders, so I was guarding the other teams’ best players.

“As years went on, our team lacked numbers so I became more of a scorer, especially last year. I worked on posting up down low and scoring all around the basket, and this year even more trying to further my game and score better. I'm playing college basketball next year, and that’s what they need me to do.”

Zeinstra also had the opportunity to play two years at Byron Center with her older sister, Avery, who plays now at Grand Valley State.

Zienstra, left, puts up a shot against Muskegon.“I feel like I didn’t enjoy it enough when I was in it with her,” Zeinstra said. “But I loved her class so much. There were two other seniors who she played with all four years, and they were big leaders and taught me about the culture here at Byron Center. I really enjoyed playing with them.”

Zeinstra is averaging 25 points per game this season and had a career-high 39 points against Grandville in late December.

First-year Byron Center coach Cam Burns, who replaced longtime program leader Jen Slot, knew all about Zeinstra before being hired.

“I saw her on the AAU circuit and I watched her play for a couple years, and I have friends who spoke highly of her,” Burns said. “When I got the job I wanted to check her out, and I saw her pace and how she plays the game was very special.”

Burns said Zeinstra possesses unwavering confidence and the ability to score several ways.

That mentality has come from countless hours in the gym and a strong work ethic.

“She’s one of the hardest working kids in practice, and she just wants it,” he said. “And she’s a sponge, always looking at different skills and movements to try and get a better look at the rim.

“And it’s about the time and effort she puts into the little details. She makes plays, and I’m not surprised when I see something from her on the court when others are taken back by it. She continues to show why she is so good.”

The adjustment period for Zeinstra was difficult at the onset of this season.

She was getting accustomed to a new coach, as well as a new group of varsity players after the loss of several seniors.

“It was hard at the beginning because I had been running Coach Slot’s plays and offense for three years, and I knew what to expect going into every game and every practice,” Zeinstra said. “When Coach Burns came in, he brought a different vibe and a different culture, and it was the first year I had to get used to playing with new players and a new coach. I was learning things all over again.”

Zeinstra has adapted well to her new surroundings.

“It’s been going pretty good, and we had a couple big wins last week and we are in first place in our conference,” she said. “We should be able to pull another conference championship out – fingers crossed.”

The Bulldogs are chasing their fourth straight conference championship and have a one-game lead entering Friday’s Ottawa-Kent Conference White game against Grand Rapids Forest Hills Central. Their only conference loss was against Forest Hills Northern.

“It would be such a great accomplishment to win another one,” Zeinstra said. “We have had this winning culture in our program for so long, and with getting a new coach I was worried we were going to lose some of that. But I really feel like this team is buying into everything that Coach is saying and we are finally putting the pieces together and starting to win some big games.”

After a rocky start, Byron Center has adjusted well to its new coach and made giant strides. The Bulldogs dropped their first two games of the season to East Kentwood and reigning Division 1 champion Rockford, but since have won 13 of their last 15 games.

“We started out 0-2 against two of the top teams in the state, and it was just learning a new system and a new process and feeling each other out,” Burns said. “As weeks have gone by, they are starting to trust in each other and trust me. They’ve started to trust in the process.

“After that first win we got to celebrate that, and it was special. From then on we started rolling, and we’re getting better day by day, continuing to trust in one another.”

The Bulldogs also will seek a third consecutive District crown when the postseason begins in a few weeks. Zeinstra is looking forward to a potential rematch with East Kentwood.

“I want another stab at them, and we like challenges,” Zeinstra said. “We feed off that, so I feel like we have a shot to win (Districts) again.”

Dean HolzwarthDean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties. 

PHOTOS (Top) Byron Center’s Lily Zienstra considers her options during a game against Rockford. (Middle) Zienstra, left, puts up a shot against Muskegon. (Photos courtesy of the Byron Center girls basketball program.)