Performance: Cousino's Kierra Fletcher

March 24, 2016

Kierra Fletcher
Warren Cousino junior – Girls Basketball

It’s fair to say that few outside of Macomb County and perhaps the Greater Detroit area knew much about Warren Cousino girls basketball and Kierra Fletcher in particular before last weekend. But in scoring a combined 64 points over two games and leading the unranked Patriots to their first MHSAA championship, Fletcher became a possible Miss Basketball Award contender for 2017 and earned the Michigan National Guard Performance of the Week.

The 5-foot-9 guard made 14 of 20 shots for 37 points and added nine rebounds and five assists in Cousino’s Class A 60-45 Semifinal win over Hudsonville, then made 9 of 13 shots for 27 points with eight rebounds and five more assists in the 67-65 upset of Detroit Martin Luther King in the championship game. Fletcher managed her high scoring totals by attacking the basket; in fact, she didn’t take a 3-pointer over eight postseason games. She finished with season averages of 22.3 points and five assists per game and made more than 50 percent of her shots from the floor. Cousino finished 23-4 and also shared the Macomb Area Conference Red title.

Fletcher is a strong student, carrying a 3.97 grade-point average, and a thoughtful teammate as well. She dedicated this season to her best friend Erin McArthur, who previously has shared the backcourt with her but tore a knee ligament during the team’s second practice and was forced to miss the season. 

Coach Mike Lee said: We have had great basketball players, DI players, and leaders, but Kierra has taken it to the next level and as a result of that has taken the team to the next level.  On May 21, 2015, she texted me after a rough AAU practice and said, ‘Coach, for whatever reason something clicked tonight and all the things you preach hit home a lot harder, and I am making you a promise that next season is Breslin or bust.’ And after we won on Saturday, she sent me a pic of the text from that day and said, ‘I told you so.’ She is such an amazing kid with a burning passion for the game. You guys only see the basketball player side, but she is a tremendous role model, 3.9 GPA, great friend, watches my own kids. She is what is right, true and pure about high school sports – a homegrown kid that just wants her school and team to be proud.”

Performance Point: “I think I showed people I can play basketball. People don’t really know who I am, which is fine. I guess since I just played on statewide television that people (might say), ‘Oh, that’s Kierra Fletcher.’ It’s going to be humbling (next year). The rankings to us don’t really matter. Just as long as we know who we are, inside the program, that’s all that matters.”

My game: “I don’t shoot 3s. I’m more of a mid-range, pull-up type person. Three-point shots to me, they’re not very high percentage, so I just try to go in closer, because the closer you are to the basket, the more likely you are to go in. … Defense, I just love it. The length of my body and getting steals and breakaway layups is just fun. I like defense more than offense.”

Sharing the rock: “I just want to have a high basketball IQ. It doesn’t really matter how much I score. If I score, I score. If I don’t, I can get my ball to my teammates. I just do whatever I have to do to get the win. … I’m just not a selfish player at all. Sometimes (Coach) Lee tells me I need to be more selfish, but that’s just not who I am. I get hyped when another person on my team makes a play, because it gets me going. Because if I’m getting the layup, it’s just a layup. But if I’m getting someone else the opportunity to score, that’s what matters most to me.”

Investigating her future: If pro basketball doesn’t work out, then I want to major in sociology and narrow it down to criminology and become an FBI agent. I just like to help people. The FBI, it’s different from a police standpoint; it’s more investigative work, being with people and talking with people. I think I’m a people person. That’s something that I like to do.”

Macomb County power: “I think it’s great for Cousino … because everyone knows who Cousino is now. It says a lot because we do have great players in Macomb County. Now, since a team in Macomb County just won a state championship, it gives a whole little watch list for the Macomb County teams. It’s great, because now we’re the poster children of Macomb County.”

– Geoff Kimmerly, Second Half editor

Every week during the 2015-16 school year, Second Half and the Michigan National Guard will recognize a “Performance of the Week" from among the MHSAA's 750 member high schools.

The Michigan Army National Guard provides trained and ready forces in support of the National Military Strategy, and responds as needed to state, local, and regional emergencies to ensure peace, order, and public safety. The Guard adds value to our communities through continuous interaction. National Guard soldiers are part of the local community. Guardsmen typically train one weekend per month and two weeks in the summer. This training maintains readiness when needed, be it either to defend our nation's freedom, or protecting lives and property of Michigan citizens during a local natural disaster.

Previous 2015-16 honorees
March 16: Jacob Montague, Grosse Pointe South swimming & diving - Read
March 9: Kyle Tuttle, St. Charles boys bowling - Read
March 2: Brittney Schnicke, Caledonia girls bowling - Read
Feb. 24: Kamari Newman, Detroit East English boys basketball - Read
Feb. 17: Jason Whitens, Powers North Central boys basketball - Read 
Feb. 10: Rachel Hogan, Grand Ledge gymnastics - Read
Feb. 3: Nehemiah Mork, Midland Dow swimming & diving - Read
Jan. 27: Mardrekia Cook, Muskegon girls basketball - Read
Jan. 20: Sage Castillo, Hartland wrestling - Read
Jan. 13: Rob Zofchak, Dexter swimming & diving - Read
Jan. 6: Tyler Deming, Caro wrestling – Read
Dec. 15: Jordan Weber, East Jordan boys basketball – Read
Dec. 8: Kaitlyn Geers, Kent City girls basketball – Read

PHOTOS: (Top) Kierra Fletcher (3) makes a move to the basket during Saturday’s Class A Final against Detroit Martin Luther King. (Middle) Fletcher defends during the Semifinal win against Hudsonville.

Zeinstra Finishing 4-Year Byron Center Run Among School's All-Time Greats

By Dean Holzwarth
Special for MHSAA.com

February 15, 2024

BYRON CENTER – As an incoming freshman four years ago, Lily Zeinstra was immediately thrust into a starting role on the Byron Center varsity girls basketball team.

West MichiganWhile it was an overwhelming experience, Zeinstra embraced the opportunity, and believes the early demands placed on her helped pave the way for what has become an outstanding high school career – and spot among the best in school history.

“My freshman year was scary,” she said. “Just coming in and starting on varsity. And in our first game, I had to guard Jillian Brown from East Grand Rapids, who was a really good player. I feel I was pushed into a big role on our team at a really early age, but I think that has helped me over the last four years to develop into the player I am today.”

Now a senior standout, the 5-foot-11 Zeinstra has been a mainstay in the Bulldogs’ starting line-up throughout while helping lead the program to four years of success.

She recently became the school’s all-time leading scorer, surpassing 1,500 points for her career.

“I have to give credit to my teammates,” Zeinstra said. “Through the years I've been in different scoring positions, but I've always been on a team that has trusted me with the ball in tight game scenarios.

“I’ve been told by my coaches since I was younger that I'm a scorer and they need me to score, and that's been my role so I feel like scoring all those points is what I needed to do to help our team win. That’s the most important part.”

Zeinstra, who committed to Division I Butler University last spring, has been the focal point every season and has enjoyed her role as a team leader. Byron Center (14-4) is a combined 68-14 over her four seasons.

“I’ve definitely learned a lot about being a leader and having different roles that I can have on teams,” she said. “Coming in freshman year, my job was to work hard and I was one of the top defenders, so I was guarding the other teams’ best players.

“As years went on, our team lacked numbers so I became more of a scorer, especially last year. I worked on posting up down low and scoring all around the basket, and this year even more trying to further my game and score better. I'm playing college basketball next year, and that’s what they need me to do.”

Zeinstra also had the opportunity to play two years at Byron Center with her older sister, Avery, who plays now at Grand Valley State.

Zienstra, left, puts up a shot against Muskegon.“I feel like I didn’t enjoy it enough when I was in it with her,” Zeinstra said. “But I loved her class so much. There were two other seniors who she played with all four years, and they were big leaders and taught me about the culture here at Byron Center. I really enjoyed playing with them.”

Zeinstra is averaging 25 points per game this season and had a career-high 39 points against Grandville in late December.

First-year Byron Center coach Cam Burns, who replaced longtime program leader Jen Slot, knew all about Zeinstra before being hired.

“I saw her on the AAU circuit and I watched her play for a couple years, and I have friends who spoke highly of her,” Burns said. “When I got the job I wanted to check her out, and I saw her pace and how she plays the game was very special.”

Burns said Zeinstra possesses unwavering confidence and the ability to score several ways.

That mentality has come from countless hours in the gym and a strong work ethic.

“She’s one of the hardest working kids in practice, and she just wants it,” he said. “And she’s a sponge, always looking at different skills and movements to try and get a better look at the rim.

“And it’s about the time and effort she puts into the little details. She makes plays, and I’m not surprised when I see something from her on the court when others are taken back by it. She continues to show why she is so good.”

The adjustment period for Zeinstra was difficult at the onset of this season.

She was getting accustomed to a new coach, as well as a new group of varsity players after the loss of several seniors.

“It was hard at the beginning because I had been running Coach Slot’s plays and offense for three years, and I knew what to expect going into every game and every practice,” Zeinstra said. “When Coach Burns came in, he brought a different vibe and a different culture, and it was the first year I had to get used to playing with new players and a new coach. I was learning things all over again.”

Zeinstra has adapted well to her new surroundings.

“It’s been going pretty good, and we had a couple big wins last week and we are in first place in our conference,” she said. “We should be able to pull another conference championship out – fingers crossed.”

The Bulldogs are chasing their fourth straight conference championship and have a one-game lead entering Friday’s Ottawa-Kent Conference White game against Grand Rapids Forest Hills Central. Their only conference loss was against Forest Hills Northern.

“It would be such a great accomplishment to win another one,” Zeinstra said. “We have had this winning culture in our program for so long, and with getting a new coach I was worried we were going to lose some of that. But I really feel like this team is buying into everything that Coach is saying and we are finally putting the pieces together and starting to win some big games.”

After a rocky start, Byron Center has adjusted well to its new coach and made giant strides. The Bulldogs dropped their first two games of the season to East Kentwood and reigning Division 1 champion Rockford, but since have won 13 of their last 15 games.

“We started out 0-2 against two of the top teams in the state, and it was just learning a new system and a new process and feeling each other out,” Burns said. “As weeks have gone by, they are starting to trust in each other and trust me. They’ve started to trust in the process.

“After that first win we got to celebrate that, and it was special. From then on we started rolling, and we’re getting better day by day, continuing to trust in one another.”

The Bulldogs also will seek a third consecutive District crown when the postseason begins in a few weeks. Zeinstra is looking forward to a potential rematch with East Kentwood.

“I want another stab at them, and we like challenges,” Zeinstra said. “We feed off that, so I feel like we have a shot to win (Districts) again.”

Dean HolzwarthDean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties. 

PHOTOS (Top) Byron Center’s Lily Zienstra considers her options during a game against Rockford. (Middle) Zienstra, left, puts up a shot against Muskegon. (Photos courtesy of the Byron Center girls basketball program.)