TC Fans Enjoy 50 Years of Familiar Voices

October 21, 2015

By Dennis Chase
Special for Second Half

TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.

The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.

"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."

Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.

That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.

"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."

After some discussion, though, WLDR took the plunge.

"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."

WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.

It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.

"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."

Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.

"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."

Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.

Soon after he was hired, Menzel called him into his office.

"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."

To this day, the 72-year-old is synonymous with Traverse City Central sports.

"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"

Sonnemann was honored for his work during the Central-West game in September.

"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."

Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.

He said he has a hard time remembering when he retired because he's still so active doing what he loves.

"Some people would say I flunked retirement," Sonnemann said, laughing.

He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.

So when people ask how much longer they'll keep announcing, their answers are similar.

"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"

On fall weekends, Thirlby Field is their home away from home.

"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.

Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.

"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."

It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.

St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.

Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.

"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."

Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.

But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.

Trojans fans who were there reveled in the win, except the bus driver.

"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."

Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.

"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."

Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.

"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."

Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.

The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.

"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.

WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.

"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."

Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?

"Don always says, 'John's on assignment," Sonnemann said with a chuckle.

Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.

"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."

Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.

"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."

Wiitala has a belief he stands by, too.

"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."

Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.

"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."

For Sonnemann and Wiitala, it's 50 going on 51.

Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)

Gooding & King Work to Fill SW Michigan's Officiating Ranks, Schedules

By Pam Shebest
Special for MHSAA.com

December 12, 2023

KALAMAZOO – Cheer them or boo them, without officials, there are no games. That’s just a fact in the sports world.

Southwest CorridorTwo area men are tasked with supplying those officials for Southwest Michigan schools, and it is not always as easy as it seems.

Portage’s Todd Gooding is in charge of assigning football referees for 70 schools across eight leagues, with 500 officials on his staff.

Vicksburg’s Rob King assigns officials for girls and boys basketball in five leagues and has 290 men and women on his roster to work 1,100 games throughout the hoops season.

“We have six females on staff,” King said. “We’re looking to add more. I think the girls who are playing enjoy having a female ref on the court with them, plus it shows them they can do this, too.”

Although totals were dropping a few percentage points every year, the MHSAA still registered an average of 10,317 officials annually during the decade ending in 2019-20. But the beginning of the COVID-19 pandemic that spring played a large part in a decrease in registered officials by 12 percent for 2020-21, down to 8,090.

The last two school years saw a bounce-back of four percent, and recruiting and retaining efforts continue. But Gooding and King – also veteran officials themselves, Gooding for 25 years and King for 24 – and their assigning colleagues across the state have the closest look at the effects of fewer officials as they work to schedule at the local level and make sure everything is covered.

Doing so gets even harder with unforeseen roadblocks.

One of those challenges for Gooding came in August when extreme heat forced most schools to reschedule or delay their football games.

“Everyone was trying to get their games in,” he said. “We were moving start times back, then we were moving days. Football is a little different than basketball or baseball because you can only play within so many days, so we were really squeezed against the schedule.

Gooding signals during that contest between Goodrich and Grand Rapids South Christian.“I had a school or two reach out on Monday or Tuesday (before the Friday night game), so they looked ahead at the heat. Some of them waited, waited, waited, and then in some cases, it posed some big challenges because most of those crews had been spoken for.”

For a typical football Friday, Gooding staffs 30 or 35 games, “which is really difficult because everybody wants to play Friday night.”

Some referees in both football and basketball “double dip” by officiating games at freshman or junior varsity levels on nights other than Friday.

Gooding said at one time he hoped to go to seven officials for a football game, but with a shortage of officials, “Right now we’re just lucky to staff five in the games we have, and we’re still very short.

“Parents are a key component to a shortage of officials. A lot of it is more at the youth level, but everyone has to remember the sportsmanship aspect. Without officials there are no games, and sometimes we lose track of that, and that’s one reason there’s a shortage.”

Still, King noted that officiating provides more advantages than disadvantages.

“Everyone hears about the bad stuff, getting yelled at by fans and coaches, but those are so small,” he said.

“After a season of doing this, you learn to block out that stuff and realize it’s just part of the game. Fifty percent of people are mad at you every time you blow the whistle, so you get used to that.”

Pay raises in some leagues enticed many of those who “retired” to return, King said, but both he and Gooding agree the camaraderie developed while officiating is what makes it most special.

“It’s more about the time you spend on the floor with guys, in the locker room, driving to games, grabbing something to eat after the games, just talking about life, just building friendships,” King said. “That’s the part you remember.”

Gooding added some games stick in his memory more than others.

“My first varsity game (refereeing) was Lawton playing Saugatuck,” he said. “I show up and Channel 3 was there. I wondered what’s going on.

“Both schools were 0-8, both senior classes were 0-35. Somebody had to win, and it was my first varsity game. I think Saugatuck won, and it was close to 25 years ago.”

Another memory came as he officiated a basketball game.

King officiates the 2019 Division 4 Boys Basketball Final at Breslin Center.“A girl from Benton Harbor (Kysre Gondrezick in 2016) had 72 points,” he said. “It’s in the record books. and you’re just one small part of that and you remember them.”

Officiating is not only for adults. Even teenagers still in high school can become referees as part of the MHSAA Legacy Program.

King recently hosted an officiating summit at Paw Paw for high school athletes.

“There are nine schools in the Wolverine Conference and six of them brought 10 to 15 kids,” he said. “Myself and another official presented on basketball. They also did something on other sports.

“We got the kids up blowing the whistles and doing some of the signals. Three reached out wanting to get involved.”

King said officiating is a great way to earn money, especially while in college.

“You’ll work maybe two or three hours at the most and make $150 to $300 depending on the level,” he said. “Your friends will have to work six-, seven-, eight-hour days to make that much money. 

“You can also block your schedule. We have a software with a calendar on it. If there are days you know you can’t work because you have classes or other things, you just block those days out, so you control your own schedule.”

With training, freshmen and sophomores can work junior high/middle school games, and juniors and seniors are able to officiate at the freshman and junior varsity levels.

“Usually what we do is get you a mentor,” King said, “and you work with that mentor and make some money.”

Those Legacy officials hopefully continue in the avocation, eventually becoming the next mentors.

Officiating, like school sports in general, is a cycle that’s constantly in motion – both when it comes to filling the ranks and filling the schedule to cover games ahead.

For example, although football season is over, “I don’t know if there really is an offseason,” Gooding said. “Leagues are going to start giving me their schedules. We’ll get those into an Arbiter system. Everything’s assigned by Arbiter, a computer system where officials get their assignments.

“I’ll start evaluating the crews, reach out to the crew chiefs. They’ll let me know any changes in their crew dynamics. I’ll evaluate the year gone by, how they performed and then start getting ready to work on getting those games staffed. That will start after the new year.”

For more information on officiating, including the Legacy Program, go to the Officials page of MHSAA.com.

Pam ShebestPam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.

PHOTOS (Top) Todd Gooding, left and Rob King take a photo together while officiating the Division 4 Final at Ford Field in 2022. (Middle) Gooding signals during that contest between Goodrich and Grand Rapids South Christian. (Below) King officiates the 2019 Division 4 Boys Basketball Final at Breslin Center. (Photos courtesy of Gooding and King.)