TC Fans Enjoy 50 Years of Familiar Voices

October 21, 2015

By Dennis Chase
Special for Second Half

TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.

The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.

"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."

Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.

That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.

"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."

After some discussion, though, WLDR took the plunge.

"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."

WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.

It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.

"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."

Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.

"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."

Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.

Soon after he was hired, Menzel called him into his office.

"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."

To this day, the 72-year-old is synonymous with Traverse City Central sports.

"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"

Sonnemann was honored for his work during the Central-West game in September.

"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."

Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.

He said he has a hard time remembering when he retired because he's still so active doing what he loves.

"Some people would say I flunked retirement," Sonnemann said, laughing.

He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.

So when people ask how much longer they'll keep announcing, their answers are similar.

"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"

On fall weekends, Thirlby Field is their home away from home.

"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.

Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.

"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."

It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.

St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.

Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.

"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."

Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.

But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.

Trojans fans who were there reveled in the win, except the bus driver.

"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."

Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.

"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."

Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.

"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."

Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.

The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.

"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.

WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.

"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."

Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?

"Don always says, 'John's on assignment," Sonnemann said with a chuckle.

Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.

"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."

Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.

"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."

Wiitala has a belief he stands by, too.

"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."

Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.

"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."

For Sonnemann and Wiitala, it's 50 going on 51.

Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)

Offseason Work Begins as Gobles Continues Building on Successful Reboot

By Pam Shebest
Special for MHSAA.com

November 14, 2023

GOBLES — Football season may be over for players at Gobles High School, but the Tigers do not have much time to relax.

Southwest CorridorFor coach Greg Eichler, the season never really ends.

The Tigers made it to the MHSAA 8-player Division 1 Regional Finals before losing to reigning champion Martin two weeks ago.

While some of his athletes are preparing for their various winter sports, Eichler has been sitting down with players and coaches to “identify what went well, what didn’t go well this season and what are we going to do to address those things.

“For our kids, it’s setting goals athletically and academically. What are they looking to do the rest of the school year in their other sports and classroom and as individuals, as human beings? Our goal is to make sure that they grow in that aspect more than anything.”

Eichler also will talk with his coaches to “figure out what our shortcomings were and how we can improve on that in the offseason and make 2024 even better.”

That’s just the beginning for the third-year coach.

“In November and December, it’s equipment and helmet reconditioning, our banquet, sending out thank yous to our sponsors,” Eichler said.

“I’m going to communicate with our alumni. I always send out a state of the program, a whole write-up of what we’ve done and where we’re going.”

With his coaches, Eichler will evaluate game film and break it down, finalize stats and plan offseason workouts with the Tigers’ two strength and conditioning coaches.

“In January and February, there’s a whole bunch of other stuff,” he said. “That’s clinic season, that’s going to listen to other coaches, visit other staff, learn new things we can bring back to Gobles among a million other things.”

Starting from scratch

When Eichler – who is also the district’s K-12 assistant principal – took over the 8-player football program in 2021, he had just 10 varsity players. 

The team folded after seven weeks.

Clockwise from top left: Gobles coach Greg Eichler, Geiger, Mason Mansfield and Nathan Ray. “We had to start from scratch as far as building a winning mentality,” he said. “It started with getting in the weight room and lifting, getting bigger, getting stronger, getting faster. Building that winning mentality so that when we step on the field, we expect to win.

“Our kids had to learn how to raise the bar against those better opponents.”

This year’s team, with 24 players, made strides toward the ultimate goal – a state championship to go with the program’s 11-player Class D title won in 1984.

The Tigers finishing 8-3, defeated Mendon for the first time since 2005 and advanced a round further in the playoffs after losing in a Regional Semifinal a year ago.

“Progress is being made,” Eichler said. “It didn’t end the way any of us really wanted, but it’s going to make us stronger, make us better. It’s going to motivate us going into 2024.”

Building on experiences, setting examples

One player who brings MHSAA Finals experience to the team is junior Mason Mansfield. He placed eighth at the Division 4 Individual Wrestling Finals last season at Ford Field.

“Wrestling actually prepares you for football,” said Mansfield, whose winter season starts this week. “You’ve got to be tough in wrestling – six minutes tough. You’ve got to be tough to wrestle, especially to place and finish in the top of the top at Ford Field.”

While he wrestled at 150 pounds last year, he has moved up to 165 for this season. Eichler said Mansfield is one of the top athletes at the school.

“He is energetic and brings that into our locker room and our team,” he said. “Other kids feed off that.

“He’s very positive and brings an attitude of ‘we can overcome any challenge.’ He enjoys facing really good competition, and I think that wears off on the rest of the team and helps us elevate our play.”

Mansfield, left, wrestles during the first round of last season’s Individual Finals at Ford Field. Another junior, Jackson Geiger, will begin practice on the varsity basketball team next week.

“I feel like right now I’d rather be playing football because I have two weeks to spare until basketball starts,” said Geiger, who expects improvements from this season’s basketball team coming off of a 4-19 finish.

“Last year (basketball) was more of a bonding experience,” he said. “We played really well in practice, but at game time didn’t really show up.”

As for football, Eichler said Geiger embodies the "Tiger Way."

“Jack is an extremely hard worker,” he said. “He really dedicated himself to the weight room, so I thought he brought that work ethic.

“He leads by example. He’s great in the classroom. Not only on the field, but off the field, he’s a great role model.”

After playing varsity football this season, sophomore Nathan Ray will play junior varsity basketball. He started the 2022 football season on the junior varsity before being called up to varsity for the last two games of the season.

“The players (on varsity) are a lot stronger and faster,” he said. “It’s a different level of athleticism, but the game is still the same.”

Eichler said Ray is very coachable.

“Nathan puts his head down and works,” the coach said. “He’s great on and off the field and great in the classroom. He’s dedicated himself to the weight room and has committed to making himself better every day.”

Looking back on the football season, Eichler said: “I’m really proud of how far our program has come.

“If you look back two years ago, we barely could field a team. And now we’re a Regional finalist.”

Pam ShebestPam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.

PHOTOS (Top) Gobles junior Jackson Geiger (74) squares up to make a block during his team’s game against Concord this season. (Middle) Clockwise from top left: Gobles coach Greg Eichler, Geiger, Mason Mansfield and Nathan Ray. (Below) Mansfield, left, wrestles during the first round of last season’s Individual Finals at Ford Field. (Top photo by Kathie Brown/Creative Photography. Head shots by Pam Shebest. Wrestling photo by High School Sports Scene.)