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Oakridge's Schugars Always To Be 'Coach'

April 26, 2013

By Geoff Kimmerly
Second Half editor

Jack Schugars led five Muskegon Oakridge teams to MHSAA football championship games during his 32 seasons running the program. He finished his high school coaching career in 2010 with a record of 262-78. 

And of course, he impacted hundreds of lives in a community that, according to a former assistant, considers him a "saint."

Schugars was honored last week with the Duffy Daugherty Award for his outstanding achievements in high school football. Each spring, the Duffy Daugherty committee – made up of football supporters and media from the Lansing area – recognizes a high school coach along with a past or current college coach. The college award is among those recognized by the College Football Hall of Fame. 

Among previous high school honorees present to congratulate Schugars during Thursday's banquet in East Lansing were Farmington Hills Harrison’s John Herrington, Birmingham Brother Rice’s Al Fracassa and former East Lansing coach Jeff Smith. 

Schugars – now an assistant at Ferris State University – led his 1997, 2005 and 2008 teams to MHSAA titles, while his 1990 and 2003 teams finished MHSAA runners-up. He is a member of the Muskegon Sports Hall of Fame (class of 2009), the Michigan High School Coaches Association Hall of Fame (2008) and the Michigan High School Football Coaches Association Hall of Fame (1993). He received the MHSFCA’s highest honor, the Jim Crowley Award, in 2000.

The Schugars family is rooted in education. He also taught biology at the high school for 38 years, while his wife Julie taught English. Their daughter Amanda teaches in Battle Creek, and son Eric teaches and is the defensive coordinator at Traverse City Central. 

Below are brief excerpts from the introduction of Schugars by his former football assistant and current Oakridge softball coach Joe Coletta, followed by Schugars' closing words of wisdom.

‘Faith, Family, Football’

(Coletta) “To Jack, those are not just words of hollow meaning. They are his compass. 

“Jack has won countless awards for his accomplishments on the football field. He absolutely refused to let anyone outwork him or his teams in preparation for a football game.   

“But in my opinion, his strength as a football coach is his ability to take a kid that most people would give up on: a kid that some might label as no good, troublemaker, not worth the effort. He found a way to love the unlovable. 

“He would give those kids direction; he would mentor them to be young men and young women and take them to where they could not possibly take themselves.

"When you can do that for a person, you let them see their worth as a human being and make a lasting impact so you can change the rest of their lives. 

“That, to me, is what sets Jack apart from most coaches.”

What's most important

(Schugars) “The reason I'm on this Earth is to love the Lord your God with all my heart and soul and love your neighbors as yourself. 

“So when I speak at clinics, when I talk to coaches, I tell them the greatest thing they can do for their team is to love their players. 

“That is the greatest thing a coach can do. Love your players and be true role models each day. 

“I could not ask for a better career than when ... a (former) player in the Navy Seal team calls me Coach. Lawyers, doctors, bankers, they call you Coach. 

"Wow, that's a great word: Coach. That's what it's all about. Being a coach. Building relationships that will last a lifetime. 

"I love the hundreds of players that are part of the Oakridge football family. And I hope I continue to build men out of boys, continue at the college level."

PHOTOS: (Top) Former Muskegon Oakridge football coach Jack Schugars holds up the 2005 Division 5 championship trophy with his players after their victory at Ford Field. (Middle) Schugars (right, with headset) monitors his team's play on the field against Jackson Lumen Christi.

Tony Coggins serves as PA announcer during a 2022 Division 3 volleyball match at Kellogg Arena.

In Memoriam: Tony Coggins (1971-2023)

By Geoff Kimmerly
MHSAA.com senior editor

October 24, 2023

The MHSAA and Holly school communities are grieving this week after the sudden loss of Tony Coggins, a shining light in his educational community and an enthusiastic supporter of school sports as a public address announcer for several of our largest championship events.

But while that cheerful tone has been quieted, it surely will not be forgotten by the many fortunate to enjoy an event in the presence of that voice and the joyfulness he brought into every arena, press box and classroom.

Coggins, 51, died Saturday. He is survived by his wife Kristy and children Emma and Bradlee, among several family and friends from his local and greater sports communities.

Tony CogginsHis career as a PA announcer began during his freshman year of high school in 1985, when his father Dale Coggins – Flushing’s athletic director at the time – couldn’t find anyone else to announce middle school football games. That was 39 years ago, and this fall Tony Coggins was in his 24th announcing at Holly, where he taught and served as an administrator in addition to his role as “Voice of the Holly Bronchos” for football, basketball, baseball, softball, volleyball, competitive cheer and swimming & diving over the years.

Coggins has been a mainstay among MHSAA Finals PA announcers over the last decade in football, basketball, softball and most recently volleyball. He lent his voice to college sports at University of Michigan as well. “Tony was a huge part of our Finals events. It’s hard to imagine it being the same without him,” MHSAA Executive Director Mark Uyl said.

As part of the run-up to the MHSAA public address announcers clinic in 2018, Coggins said this about what drew him to the microphone:

“I have zero athletic ability whatsoever, which is interesting because my father was an all-state running back. But I enjoy being involved, and I've always been the one for history and statistics and knowing what's going on,” Coggins said. “This is a way for me to be involved. It's a way for me to use a talent I've been given; public speaking has always come pretty naturally for me.

“So I worked at my craft to get better. I got better from watching the people around me, from studying the people I like, and the people – if I saw someone I didn’t care for – I'd make a note and say to myself, ‘Don't do that.’ I take feedback from people very personally, and I mean that in a good way. If somebody takes the time to come up and say, ‘You did this well; I think you should change this,’ that means they care about the program also. We all have the same goal in mind, and that's to make the experience good for the high school student and the parents, the fans, that come there.”

Funeral Mass will be celebrated at 11 a.m. Saturday, Oct. 28, at St. John Vianney, 2415 Bagley Street in Flint. There will be visitation from 2-8 p.m. Friday, Oct. 27, at the Swartz Funeral Home, 1225 West Hill Road, and at the church from 10 a.m. Saturday until the time of the Mass.