Friday Night Football
September 23, 2016
There continues to be among high school athletic administrators a great gnashing of teeth over encroachment of televised college football on the Friday night turf that long tradition reserves for high school football games. Little by little and year by year, college games drift to all times of the day and all days of the week, and Friday night is no longer hallowed ground for the high school game alone.
The Friday night intercollegiate fare remains mostly irrelevant games by second tier teams, but televised nonetheless because of the overabundance of production entities and networks seeking live sports events. But high school leadership is right to be on guard.
Known to very few people is a million dollar offer in the 1970s by then NCAA Executive Director Walter Byers to the National Federation of State High School Associations if it would not oppose televised college football games on Friday nights. Clifford Fagan, then executive director of the National Federation, declined the offer from his good friend; and the mutual respect these two men enjoyed brought an end to the negotiation.
Then, as now, the National Football League was prohibited by law (part of its anti-trust exception) from televising games on Friday nights and Saturdays from mid-September through mid-December where the broadcast would conflict with a live high school or college game. Under Byers, and until the NCAA lost control of intercollegiate football broadcasting as a result of a legal challenge by what was then called the College Football Association, college football leadership voluntarily gave high school football the same deference on Friday nights that the NFL did under federal law.
Today, major college football is such a ravenous revenue beast that it will schedule play at any time on any day in any location, televising every game – on college conference-controlled networks if the matchup is not attractive enough for national or even regional broadcasts. The Friday night high school football tradition can expect to be trampled as college football swarms and grunts around the feed trough like hungry hogs.
Process, Relationships Still Matter Most as 4-Time Champ Shillito Coaches 41st Season
By
Steve Vedder
Special for MHSAA.com
October 18, 2024
It was John Shillito's third year as Muskegon Orchard View football coach, and while the wolves weren't exactly knocking at the door, some faint low growls could clearly be heard.
Shillito had been successful at Comstock Park with his teams going 21-8 over three seasons, but the move to Orchard View included 3-6 and 4-5 records the first two.
While there wasn't yet widespread anxiety, Shillito recalls there was a bit of concern.
"I was much younger then and wasn't as successful yet in education," Shillito said. "But we weathered it and came through the other side. But you wonder a little; there's always a little self-doubt. I think it was important to go through it, because you can learn as much even when you're not winning."
Michigan high school football is the better for Shillito sticking it out. Two schools later, Shillito finds himself as the state's third winningest active coach and seventh overall with a 333-106 mark over 41 seasons.
His Zeeland West team is 6-1 this season and likely to become his 27th team – and 15th in a row – to qualify for the playoffs. Shillito's teams at Byron Center, Muskegon Orchard View, East Kentwood and Zeeland West have won a combined 16 conference titles.
Not bad for someone whose first love was baseball. Shillito's father, Harry, played three seasons professionally in the Brooklyn Dodgers system during the "Boys of Summer" era of the 1940s and 50s. Shillito grew up as a talented catcher in the spring and top football prospect as a defensive lineman in football. When programs such as Central Michigan, Eastern Michigan and Northern Michigan began showing an interest, the lure of a football scholarship made it an easy decision which sport he would follow.
After playing three years at Central Michigan, his coaching career kicked off with an assistant gig at Central Bucks East in Pennsylvania in 1980. He became head coach at Comstock Park in 1982.
Shillito said the same motivation which drove him into coaching has kept him in the sport for nearly five decades. It's not necessarily winning state championships – he’s won four at Zeeland West – or fulfilling a deep competitive drive or even the lure of Friday Night Lights in a small community. It's showing up at practices, adhering to a process and building and honing relationships with players and other coaches.
Take those away and the 67-year-old Shillito, a member of the Michigan High School Football Coaches Association Hall of Fame, would definitely be looking elsewhere to spend Friday nights in the fall.
"It's the process; I love a good practice. You know when (it's good) and when it isn't. More than even the football, it's the coaching process and the people I work with," he said.
"Winning is a week-to-week deal. This week's game is what we're all about. And then in the offseason, it's preparation for the year coming up. The state titles are always a bonus."
Which isn't to say Shillito isn't competitive. Whether it’s been playing hockey, wiffle ball, 3-on-3 basketball or backyard football with his brothers, Shillito's competitive spirit has thrived.
"Oh yeah," he said. "But I'm a glass half full-type competitor. I can find the positive side in either wins or losses. But for me it's about the preparation, no doubt about it."
Shillito's success has come even with opponents knowing exactly what they'll see offensively from his teams: the famed wing-T offense, which he's run since the mid-1990s and was taught to him by famed West Michigan coach Irv Sigler. In fact, Shillito said if there is anything responsible for his success, it's the ability to implement what he's learned from coaches as a whole such as Mike Henry, the longtime basketball coach at Orchard View, or former Remus Chippewa Hills football coach Ron Reardon.
When he first got into coaching, Shillito said the wing-T seemed the easiest to teach. He's tweaked the process over the years, but it's been highly successful for him wherever he's coached. The number of Michigan teams which run the wing-T has probably lessened over the years as passing has taken over many high school offenses. But Shillito said the run-first philosophy can still be found in pockets all over the state. Shillito said he has no second thoughts about devoting his offense to the wing-T, and the success only underscores the point.
"It can be difficult if you're not winning, no doubt about it," said Shillito, who figures he's coached about three dozen 1,000-yard rushers. "But the value in the system is that it's an easier process. That is, if you get a buy-in from the players and community. We've had that at Zeeland West."
As the sun begins to set on Shillito's coaching career, he's hard-pressed to pick his best, favorite or most surprising teams. For starters, there's the 1983 Byron Center team which reached the Class C Semifinals, or the 1995 and 1999 Orchard View teams which played in Class B Finals and combined for a 24-3 mark.
Or maybe the 13-1 Division 1 runner-up club at East Kentwood in 2002, and the 2006 Zeeland West team which claimed the Division 4 title after winning its last 11 games by an average of 35 points per. Or the 2011 Zeeland West team which went 14-0 to kick off a phenomenal five-year stretch during which the Dux went a combined 60-6.
Ask Shillito about any of those seasons, and his answer as to what he remembers most about his coaching career may be surprising. Many of his most cherished moments include his teams going just 5-6 over the years against Muskegon, including three playoff losses that ended the Dux's season. Balance that with his record against other programs, such as a 73-16 mark against other Lakeshore teams, including an 18-7 record against rival Zeeland East. Or a 10-4 record against traditional Grand Rapids-area powers such as Lowell, Grand Rapids Catholic Central, South Christian, West Catholic and Hudsonville. In the postseason, Shillito's teams are an amazing 54-22 over 26 seasons in the MHSAA Playoffs.
As for knocking heads with Muskegon, Shillito said the thrill of a great rivalry and the consistency his teams have shown over the years is what has always driven him.
"It's the longevity and consistency," Shillito said. "I've gotten to work with great people who have had an equal share in this. I've had such a wide variety of guys I've worked with in four programs, and it’s meaningful. "
He is coy on when he might finally call it a career. He could wake up tomorrow and decide it's the time, or it could be next week, the end of the season or maybe one more season. Who's to say?
"We're getting close now," he will say. "We're always in the moment; that's just where we are. Then we'll evaluate things after the season. That's been true now for several seasons."
PHOTOS (Top) Zeeland West football coach John Shillito, right, receives the Division 4 championship trophy from MHSAA Representative Council member Orlando Medina in 2015 at Ford Field. (Middle) Entering this season, Shillito ranked seventh all-time and third among active coaches for football victories in the MHSAA record book. (Below) Shillito prepares to send in one of his East Kentwood players during the 2002 Division 1 Final at Pontiac Silverdome. (MHSAA file photos.)