Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2023 Week 3 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 7, 2023
After two weeks of high anticipation to begin this football season, we’ve moved into the grind as several leagues begin play this weekend and contenders hope to take the first steps toward potentially celebrating a local championship next month.
It’s also not too late to bounce back from a tough start. Of 288 Michigan varsity teams that opened with losses during Week 1, 129 rebounded to win in Week 2. We’ll likely see many more find their footing over the next two days.
The majority of games across the state this weekend will be broadcast on MHSAA.tv and viewable with subscription, with results updated as those games conclude on the MHSAA Scores page.
Here’s a look at some of the matchups that may end up mattering most as this season rumbles on:
Bay & Thumb
Goodrich (2-0) at Lake Fenton (2-0)
With impressive wins over Frankenmuth and Linden over the last two weeks, Goodrich is off to an even more notable start than last season when it finished Division 4 runner-up. This one kicks off Flint Metro League Stars play with a rematch of the Martians’ only close league game from a year ago – they edged Lake Fenton 14-7 to lock up the outright title. The Blue Devils have outscored their first two opponents this season by a combined 93-6 as they look to rebound from last year’s 3-6 finish.
Keep an eye on these FRIDAY Croswell-Lexington (2-0) at Armada (1-1), Freeland (2-0) at Essexville Garber (2-0), Saginaw Heritage (2-0) at Grand Blanc (1-1), Bad Axe (1-1) at Harbor Beach (2-0).
Greater Detroit
Detroit Pershing (2-0) at Detroit Denby (2-0)
With Cass Tech, Martin Luther King and lately Central getting most of the pub, Denby’s success over the last decade often isn’t noted enough; the Tars have nine winning seasons and eight playoff appearances over the last 10 years. They’ve also shut out their first two opponents this fall as they begin Detroit Public School League Gold play. Pershing, meanwhile, is 2-0 for the first time since 2012 and last week defeated Madison Heights Bishop Foley to avenge a 41-point loss in 2022.
Keep an eye on these FRIDAY Rochester Adams (2-0) at Clarkston (0-2), New Lothrop (1-1) at Clarkston Everest Collegiate (1-1), Clinton Township Chippewa Valley (1-1) at Utica Eisenhower (2-0). SATURDAY Detroit Country Day (1-1) at Warren Michigan Collegiate (2-0).
Mid-Michigan
Pewamo-Westphalia (1-1) at Laingsburg (2-0)
The Wolfpack’s drive this season certainly must be substantial after just missing the playoffs last year despite a 6-3 record. Paced by senior Jack Borgman, Laingsburg opened by avenging last season’s loss to Durand and will now seek to defeat the Pirates for the first time since 2009 after missing by just seven points a year ago. P-W bounced back from a three-point loss to North Muskegon in its opener to shut out Bath last week.
Keep an eye on these FRIDAY Northville (2-0) at Brighton (1-1), Lansing Catholic (1-1) at Charlotte (2-0), Grand Ledge (2-0) at Holt (1-1), Olivet (0-2) at Lansing Sexton (2-0).
Northern Lower Peninsula
Marquette (1-1) at Gaylord (2-0), Saturday
League realignments over the last few years have led to some different trips for teams in the northern half of the Lower Peninsula – see Traverse City Central welcoming Davison in the Saginaw Valley League this weekend and this Marquette drive along with Sault Ste. Marie’s to Cadillac in the newest version of the Big North Conference. Gaylord is 2-0 for the second-straight season, but last year saw that momentum paused with a 17-14 Week 3 loss to Marquette. Marquette is coming off a 49-0 win over Alpena after falling to the Wildcats by two a year ago.
Keep an eye on these FRIDAY Frankfort (2-0) at Benzie Central (1-1), Sault Ste. Marie (2-0) at Cadillac (1-1), Boyne City (2-0) at Charlevoix (1-1), Davison (2-0) at Traverse City Central (1-1).
Southeast & Border
Carleton Airport (2-0) at Flat Rock (2-0)
The Huron League and Carleton Airport headlines this section of the state for the second week in a row, this time after the Jets avenged their 2022 loss to league champion Riverview with a 48-27 win. Flat Rock gave Airport a mighty challenge last season as well, with the Jets prevailing only 21-19 but the Rams going on to finish 8-4 – their winningest since 1976. Flat Rock is off to another solid start with victories over Dundee and Grosse Ile, both playoff teams as well in 2022.
Keep an eye on these FRIDAY Leslie (2-0) at Addison (2-0), Temperance Bedford (1-1) at Dexter (0-2), Hillsdale (1-1) at Hudson (2-0), Clinton (1-1) at Ida (1-1).
Southwest Corridor
Kalamazoo Central (1-0) at St. Joseph (1-1)
The Maroon Giants celebrated their first win in two seasons last week, downing 2022 playoff qualifier Sturgis 47-34 to break an 11-game losing streak. St. Joseph won this matchup big a year ago and has taken 12 straight since Central’s most recent victory in the series in 2004. However, the Bears are seeking to gain momentum to start September; they were shut out by Niles in their opener and didn’t get to play last week after receiving a forfeit win from Detroit Henry Ford.
Keep an eye on these FRIDAY White Pigeon (2-0) at Decatur (1-1), Constantine (1-1) at Lawton (2-0), Jackson Lumen Christi (2-0) at Richland Gull Lake (2-0), SATURDAY Kalamazoo United (2-0) at Schoolcraft (2-0).
Upper Peninsula
Gladstone (2-0) at Kingsford (2-0)
Gladstone has opened with a pair of wins over Marquette and Negaunee that puts the Braves back in the discussion for best in the Upper Peninsula. But this week they face another challenger – one that’s also familiar but under changed circumstances. Gladstone and Kingsford were past Great Northern Conference football foes who both moved to the Western Peninsula Athletic Conference Copper this fall, and the Flivvers actually had won 23 straight in this series before Gladstone’s 34-20 victory last season. Kingsford has yet to give up a point.
Keep an eye on these FRIDAY Houghton (0-2) at Hancock (1-1), Iron Mountain (2-0) at Ishpeming (1-1), Calumet (1-1) at Negaunee (1-1), Ishpeming Westwood (0-2) at Menominee (2-0).
West Michigan
Lowell (2-0) at East Grand Rapids (2-0)
For most of the 2000s, this was one of the spotlight games every season not only in the Grand Rapids area, but often statewide. The buzz has cooled some the last few years but could be building again. Lowell posted its first winning season last fall since 2017. East Grand Rapids is seeking its first since 2020 and last week downed reigning Division 4 champion Grand Rapids South Christian 23-21. The Pioneers edged the Red Arrows 15-14 a year ago.
Keep an eye on these FRIDAY Grand Rapids West Catholic (2-0) at Coopersville (2-0), Manistee (2-0) at Muskegon Oakridge (1-1), Wayland (2-0) at Grand Rapids Catholic Central (1-1), Muskegon Reeths-Puffer (2-0) at Muskegon Mona Shores (1-1).
8-Player
Bridgman (2-0) at Martin (2-0)
This is a rematch of one of the most memorable 8-player games from last season, as Bridgman’s 35-34 win in Week 9 finished off its second-straight perfect season. The Bees’ enrollment is too high for the team to qualify for the 8-player playoffs, however, and Martin went on to finish 11-2 and an overpowering Division 1 champion after winning all of its playoff games by at least 34 points. This season has started similarly as the Clippers have outscored their first two opponents by a combined 117-6 and Bridgman has put up 90 points over its first two games. This meeting takes on extra meaning as well as a switch put these two in the same division of the Southwest Michigan 8-Man Football League this fall.
Keep an eye on these FRIDAY St. Ignace (2-0) at Alcona (2-0), Kingston (2-0) at Brown City (2-0), Newberry (2-0) at Rudyard (2-0). SATURDAY Mount Pleasant Sacred Heart (2-0) at Portland St. Patrick (2-0).
Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and X (Twitter) @mistudentaid.
PHOTO Harper Woods pulled away from Rochester Hills Stoney Creek 34-21 in Week 1. (Photo by Olivia B. Photography.)