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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Davison applies a pass rush as Saginaw United takes to the air during the Cardinals' 63-0 win Friday.

1st & Goal: 2023 Week 5 Review

By Geoff Kimmerly
MHSAA.com senior editor

September 25, 2023

As anticipated, the midpoint of this football regular season provided clarity to league championship races all over the state over the weekend, setting up some massive build-up as the calendar turns to October.

MI Student AidBut of course, there are always surprises – and the biggest came from our smallest schools. Skip to the 8-player portion of our Week 5 report below to kick things off with a streak-ending stunner.

(Historical information below researched in part at Michigan-football.com.) 

Bay & Thumb

HEADLINER Chesaning 16, Montrose 6 Chesaning (4-1) is staring down a possible first league title since 2005 after handing the Rams (4-1) and previously New Lothrop their only losses in the Mid-Michigan Activities Conference. This also was Chesaning’s first win over Montrose since they helped form the MMAC in 2018 – and now Chesaning will turn its attention to Ovid-Elsie this week and reigning champion Durand after that with that league title possibility growing. Click for more from the Flint Journal.

Watch list Saginaw Heritage 49, Lapeer 21 The Hawks (3-2) opened Saginaw Valley League Red play with losses to Grand Blanc and Davison but are still to be feared as handing this first loss of the season to Lightning (4-1) showed. Further putting that start in perspective, all five of Heritage’s opponents so far have winning records heading into Week 6.

On the move Millington 21, Standish-Sterling 20 The Cardinals (5-0) clinched a share of the Tri-Valley Conference Blue title after losing out to Standish-Sterling (2-3) a year ago. Corunna 49, Lake Fenton 17 The Cavaliers (5-0) will play Goodrich this week to decide the Flint Metro League Stars champion for the second year in a row after taking Lake Fenton (3-2) out of the title race. Almont 13, Armada 12 Almont (5-0) and Croswell-Lexington will face off this week for first in the Blue Water Area Conference after Almont came back from down 12-0 in the third quarter to get past the reigning co-champion Tigers (2-3).

Greater Detroit

HEADLINER Clinton Township Chippewa Valley 28, Macomb Dakota 21 Four teams are in the running again in the Macomb Area Conference Red, with Chippewa Valley (3-2) helping to open the race back up with its first win over Dakota since the 2019 regular season. The Cougars (4-1) drew close with a touchdown with a minute to play, but the Big Reds secured the onside kick – and now those two and Utica Eisenhower sit a game behind Romeo in the league standings. Click for more from the Macomb Daily.

Watch list Riverview 36, Flat Rock 34 The Huron League is back to a three-team race with these two and Carleton Airport after Riverview (4-1) handed Flat Rock (4-1) its lone loss. All three have played each other, so they’ll need help to break the tie at the top.

On the move Redford Union 33, Dearborn Heights Robichaud 22 Union (4-1) sits alone atop a close Western Wayne Athletic Conference race but with wins over two of three teams tied for second, plus Robichaud (3-2) as well. Warren Michigan Collegiate 44, Detroit Edison 16 In successive weeks, Michigan Collegiate (5-0) has handed lone losses this season to Romulus Summit North and now Edison to take control of the Charter School Conference Gold race. Warren De La Salle Collegiate 14, Detroit Catholic Central 7 They both trail Toledo Central Catholic in the Catholic League Central, but both will be expected to factor heavily in the playoffs even if they miss out on a league title. DCC (3-2) entered this game No. 9 in Division 1, and De La Salle (3-2) was No. 2 in Division 2.

Mid-Michigan

HEADLINER Grand Ledge 21, Lansing Everett 12 With its first-string quarterback sidelined, Grand Ledge emerged from a scoreless game at halftime to remain atop the Capital Area Activities Conference Blue while moving to 5-0 overall. The Comets’ defense was especially tough, holding back an Everett offense that had reached 40 points in two of its last three games as the Vikings (3-2) entered the night the having won three in a row. Click for more from the Lansing State Journal.

Watch list Hastings 34, Battle Creek Harper Creek 6 The Saxons (3-2) are in the mix in the Interstate 8 Athletic Conference, having picked up some serious momentum by handing Harper Creek (4-1) its lone defeat.

On the move East Lansing 35, Grand Blanc 7 East Lansing’s 0-2 start keeps gaining context as those early opponents keep winning and the Trojans (3-2) do the same against league title contenders like the Saginaw Valley League Blue’s Bobcats (3-2). Mason 35, Haslett 20 The Bulldogs (5-0) can clinch a share of the CAAC Red this week after holding off Haslett (3-2) for their closest win, with the defense coming up big late as the Vikings were driving to attempt to tie the score. Portland 52, Lansing Catholic 14 The Raiders (5-0) ran their winning streak over the rival Cougars (2-3) to two as they look to repeat as CAAC White champions – and with Week 8 against Lansing Sexton looking more and more like a potential decider.

Northern Lower Peninsula

HEADLINER Gaylord 35, Cadillac 14 The Blue Devils are only halfway through the Big North Conference schedule but may be impossible to catch. Gaylord sits atop the standings and has handed the lone league loss to the three teams in second or tied for third, including the Vikings (3-2). The Blue Devils scored 21 unanswered fourth-quarter points this time to get to 5-0 for the first time since 2003. Click for more from the Petoskey News-Review.

Watch list Traverse City West 24, Midland Dow 21 The Titans (2-3) started 0-2 and have played three games decided by a touchdown or less, including this one to keep them as one of two teams undefeated in SVL Red play.

On the move Charlevoix 29, Benzie Central 12 The Rayders (4-1) can clinch a share of the Northern Michigan Football Conference Leaders title this week after sending Benzie Central (2-3) into second place. Kingsley 44, Traverse City St. Francis 21 The Stags (4-1) had lost to the rival Gladiators (2-3) the last two seasons, including 49-12 a year ago, but this time kept pace with Ogemaw Heights atop the NMFC Legends. East Jordan 26, Maple City Glen Lake 3 Coming off a Week 4 loss, the Red Devils remain in the NMFC Legacy title hunt after a solid bounce-back against the Lakers (3-2).

Southeast & Border

HEADLINER Chelsea 28, Adrian 18 The Southeastern Conference White is looking like it will come down to Chelsea and Jackson after the Bulldogs sent Adrian (4-1) into second place. Since falling to Grand Rapids Northview in Week 1, Chelsea (4-1) has won its next four games all by double digits. Click for more from the Chelsea Sun Times News.

Watch list Dexter 55, Ann Arbor Huron 29 The Dreadnaughts (3-2) are picking up fast after an 0-2 start, with this win dropping Huron (3-2) out of a tie for first in the SEC Red. Dexter has gone over 50 points two straight weeks.

On the move Clinton 50, Blissfield 0 The Redwolves (4-1) also have won four straight after an opening loss and sit tied with Hudson for first in the Lenawee County Athletic Association, while Blissfield (3-2) fell into third. Napoleon 35, Grass Lake 26 For the second-straight week, Napoleon handed the first loss this season to a league opponent – and the Pirates now sit atop the Cascades Conference East with Michigan Center. Erie Mason 40, Petersburg Summerfield 16 Coming off three straight losses, the Eagles (2-3) were in need of a rebound – and got it by handing Summerfield (4-1) its lone defeat.

Marquette quarterback Jaxon Jurmu (2) keeps the ball and gains several yards before being tackled by Sault Ste. Marie's Owen Horrigan (52).

Southwest Corridor

HEADLINER Dowagiac 27, Benton Harbor 26 A one-point Week 1 loss to South Haven is all that’s kept Dowagiac from a perfect start, and the Chieftains (4-1) with this win guaranteed their best finish since at least 2019. Dowagiac trailed 18-13 at halftime, then held off the Tigers (2-3) late to open the Lakeland Conference schedule on the right foot. Click for more from the Niles Daily Star.

Watch list South Haven 45, Allegan 17 The Rams (3-2) won just two games a year ago, but opened with the above-mentioned win over Dowagiac, added a second win over Delton Kellogg two weeks ago, and this time scored their season high to hand Allegan (4-1) its only loss.

On the move Kalamazoo United 30, Parchment 28 (OT) Parchment (3-2) nearly pushed this to another overtime, but the Titans (3-2) held on in another Southwestern Athletic Conference Lakeshore opener to join South Haven and Constantine among early leaders. Portage Central 35, St. Joseph 18 The Mustangs (4-1) equaled last season’s win total and kept pace atop the Southwestern Michigan Athletic Conference standings while sending the Bears (3-2) a game back. White Pigeon 24, Centreville 8 The Southwest 10 Conference race may come down to the Chiefs (5-0) and Cassopolis in Week 8, although Centreville (2-3) can still be part of the mix if it gets past Cassopolis this week.

Upper Peninsula

HEADLINER Marquette 28, Sault Ste. Marie 7 These two hadn’t met since 2020 but moved together to the Big North Conference for football this fall. Marquette didn’t have an opponent for Week 4 and came back off the break with a big-time defensive effort to even its record at 2-2 and deal the Blue Devils (3-2) their second defeat. Click for more from the Marquette Mining Journal.

Watch list Ishpeming 46, Bark River-Harris 8 The Hematites (2-3) had lost two straight to Bark River-Harris (2-3), but got a needed rebound after defeats the previous two weeks. They could be in for more success with their last next four opponents a combined 2-17.  

On the move Manistique 44, L’Anse 0 The Emeralds (3-2) have posted three straight shutouts and sit one more win from what would be their best finish since 2012. Menominee 56, Houghton 0 Make that four shutouts in five games for the Maroons as they prepare to take on the rest of the contenders in the Western Peninsula Athletic Conference Copper over the next three weeks. Kingsford 41, Calumet 0 Coming off their lone loss, the Flivvers (4-1) posted their third shutout of the season and remain in the Copper mix.

West Michigan

HEADLINER Byron Center 15, Grand Rapids Forest Hills Central 14 The Ottawa-Kent Conference White continues to look like one of the most competitive leagues in the state this fall, and Byron Center (5-0) remains tied for first with East Grand Rapids thanks to a two-point conversion after a last-minute go-ahead score. FHC (4-1) entered the game ranked No. 1 in Division 3, and Byron Center was No. 4 in Division 2.

Watch list Grandville 44, Hudsonville 37 These teams traded leads all game, but Grandville (4-1) scored last to earn a spot atop the O-K Red, tied with Rockford. The Bulldogs have defeated the Eagles (4-1) in four straight.

On the move East Grand Rapids 14, Grand Rapids Northview 10 As noted above, EGR (5-0) kept pace atop the O-K White – thanks to a late go-ahead score that sent Northview to 3-2. Zeeland West 36, Zeeland East 13 The Dux (5-0) ran their streak over the Chix (4-1) to five straight wins and in doing so remained tied with Muskegon for first in the O-K Green. Whitehall 35, Manistee 0 The Mariners (5-0) are alone atop the West Michigan Conference Lakes after blanking a Manistee offense that averaged 40 points per game during its 4-0 start.

8-Player

HEADLINER Lake Linden-Hubbell 28, Powers North Central 25 The longest winning streak in Michigan 8-player football history is over. Lake Linden-Hubbell handed the three-time reigning champion Jets their first loss since the 2019 Regional Finals and after a stretch of 41 consecutive wins, pulling ahead with a long touchdown pass during the final minutes. Click for more from the Houghton Daily Mining Gazette.

Watch list Climax-Scotts 53, Bellevue 22 Climax-Scotts keeps climbing and got to 5-0 for the second year in a row with their fourth showing of 50 points or better, this time to send Bellevue to 3-2.  

On the move Indian River Inland Lakes 26, Munising 24 The Bulldogs (4-1) played their second two-point game in a row, but this time came out on the winning side after falling to St. Ignace by two in Week 4. Grand Rapids NorthPointe Christian 20, Gobles 17 (2OT) The Mustangs (3-2) ended another undefeated start, edging the Tigers (4-1) while holding them 42 points below their average this season. Marion 42, Rudyard 8 The Eagles may have given up their first points this fall, but impressed again against arguably their toughest opponent so far in Rudyard (3-2).

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PHOTOS (Top) Davison applies a pass rush as Saginaw United takes to the air during the Cardinals' 63-0 win Friday. (Middle) Marquette quarterback Jaxon Jurmu (2) keeps the ball and gains several yards before being tackled by Sault Ste. Marie's Owen Horrigan (52). (Photos by Terry Lyons and Cara Kamps, respectively.)