Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2023 Week 6 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 28, 2023
Five showdowns of undefeated teams highlight this week's Michigan high school statewide schedule as we begin our second-half buildup toward the end of the regular season.
Four shoud heavily impact league championship races, and the fifth merely will tell us how two more of the top 8-player teams in the entire state stack up among the elite.
If you're not watching in person, check out most of the matchups highlighted below, and several others, on MHSAA.tv. Check in as well with the MHSAA Scores page for all of them as they come in. (Games below are Friday unless noted.)
Bay & Thumb
Croswell-Lexington (5-0) at Almont (5-0) - Watch
Just past halfway through the Blue Water Area Conference schedule, half the teams are 3-1 or 4-0 in league play – with these the co-leaders. Croswell-Lexington hasn’t played a game closer than 19 points this fall, but did lose last year’s meeting with Almont 37-26. The Raiders, meanwhile, have won the last two weeks by seven and one point, respectively – but opened the season with three straight shutouts as the stifling defense they’ve become known for has given up only 34 points total.
Keep an eye on these FRIDAY Lapeer (4-1) at Grand Blanc (3-2) - Watch, Linden (4-1) at Fenton (4-1) - Watch, Birch Run (4-1) at Freeland (5-0) - Watch, Madison Heights Lamphere (4-1) at Marine City (4-1).
Greater Detroit
Westland John Glenn (5-0) at Belleville (5-0) - Watch
Belleville’s 42-3 victory over Livonia Franklin last week was the team’s 30th straight, and the Tigers now own the state’s longest active winning streak with Powers North Central’s coming to an end at 41 on the same night. Belleville’s next challenger is John Glenn, which under second-year coach Jason Mensing has as many victories this fall as the last two combined and has nearly guaranteed its first winning season since 2014. Mensing guided his former team Ottawa Lake Whiteford through several memorable moments, and this will be the Rockets’ biggest so far under his leadership.
Keep an eye on these FRIDAY Gibraltar Carlson (4-1) at Trenton (4-1) - Watch, Romeo (3-2) at Macomb Dakota (4-1) - Watch, Lake Orion (5-0) at Rochester Adams (3-2) - Watch, Marine City Cardinal Mooney (3-2) at Clarkston Everest Collegiate (3-2) - Watch.
Mid-Michigan
Goodrich (5-0) at Corunna (5-0) - Watch
The winner of this matchup clinches a share of the Flint Metro League Stars championship, similar to last season when Goodrich won the league and Corunna was second thanks to the Martians’ 42-7 win in their Week 5 matchup. Both arguably have been even better this fall. Goodrich has handed the only losses this season to Frankenmuth and Linden, and Corunna has given up only 31 points this season and no more than 17 in a game while scoring at least 38 every time out.
Keep an eye on these FRIDAY Evart (4-1) at Beal City (5-0) - Watch, Grand Ledge (5-0) at DeWitt (2-2) - Watch, Fowler (5-0) at Pewamo-Westphalia (4-1) - Watch, Montrose (4-1) at New Lothrop (4-1) - Watch.
Northern Lower Peninsula
Charlevoix (4-1) at Elk Rapids (2-3)
There’s more riding here than the initial glance my indicate. Charlevoix, with a win, would clinch a share of the Northern Michigan Football Conference Leaders title – its first since 2020 and after finishing second to Boyne City both of the past two seasons. The Rayders haven’t had a game closer than 13 points since falling to Traverse City St. Francis by one in their season opener. Elk Rapids got off to a tough start but has won two straight – both in shutouts – and is looking for its first win over Charlevoix since 2018.
Keep an eye on these FRIDAY Grayling (3-2) at Kingsley (4-1) - Watch, McBain (4-1) at Lake City (3-2), Ludington (3-2) at Manistee (4-1) - Watch, Cadillac (3-2) at Petoskey (3-2) - Watch.
Southeast & Border
Jackson (4-1) at Adrian (4-1) - Watch
Jackson has a chance to set up a Week 7 winner-take-all matchup with Chelsea for the Southeastern Conference White championship – a nice jump after finishing third last season. The Vikings haven’t defeated Chelsea since 2018 but lost by a respectable 17-0 last fall. But they can’t overlook Adrian, still enjoying its best season since 2016 despite falling to Chelsea 28-18 last week. The Maples would love to hand Jackson a loss tonight and cheer for the Vikings next week with a title share possible.
Keep an eye on these FRIDAY Michigan Center (4-1) at Grass Lake (4-1) - Watch, Flat Rock (4-1) at Milan (3-2) - Watch, Ann Arbor Huron (3-2) at Saline (5-0) - Watch, Hudson (5-0) at Blissfield (3-2) - Watch.
Southwest Corridor
Parma Western (5-0) at Battle Creek Harper Creek (4-1)
We’re halfway through the Interstate 8 Athletic Conference schedule, and this has emerged as an important matchup with Parma Western tied with Hastings for first and Harper Creek only a game back after falling to the Saxons 34-6 last week. The Beavers struggled to 3-6 a year ago but already have avenged 2022 losses to Battle Creek Lakeview, Battle Creek Central and Marshall – and Western defeated them 34-0 last season before Harper Creek went 2-1 to finish the fall. Western’s defense is a notable strength again, giving up only 37 points total this season despite taking on Dearborn Divine Child and Detroit Country Day over the first two weeks.
Keep an eye on these FRIDAY Paw Paw (5-0) at Edwardsburg (3-2) - Watch, Constantine (4-1) at Allegan (4-1) - Watch, St. Joseph (3-2) at Portage Northern (5-0) - Watch, Muskegon Catholic Central (3-2) at Schoolcraft (4-1) - Watch.
Upper Peninsula
Gladstone (4-1) at Menominee (5-0)
This is the first of three games that will tell a lot about Menominee’s season as the Maroons enter this stretch alone atop the Western Peninsula Athletic Conference Copper at 4-0 but with Gladstone, Week 7 opponent Negaunee and Week 8 opponent Kingsford all 3-1 in league play. While this is a new conference for the Maroons this season, they have plenty of history with Gladstone as both came from the Great Northern Conference – and Menominee had won three straight in the series before Gladstone’s 28-6 victory last fall. Gladstone’s lone defeat this year came Week 3 to Kingsford, 35-12.
Keep an eye on these FRIDAY Maple City Glen Lake (3-2) at Sault Ste. Marie (3-2) - Watch, Manistique (3-2) at Iron Mountain (5-0) - Watch, Marquette (2-2) at Escanaba (1-4) - Watch, Houghton (2-3) at Calumet (1-4) - Watch.
West Michigan
Grand Rapids Forest Hills Central (4-1) at East Grand Rapids (5-0)
We’ve been watching East Grand Rapids’ rejuvenation this fall with this among games circled for special attention, and Forest Hills Central’s 15-14 loss to Byron Center last week hardly lessens the intrigue. The Rangers are still among favorites statewide in Division 3, ranked No. 2, and East Grand Rapids is right behind them this week at No. 3 (while Byron Center is No. 2 in Division 2). The Ottawa-Kent Conference White title won’t be decided with this matchup, but it surely will be impacted – and the Rangers have defeated EGR all three times they’ve met since the Pioneers rejoined the division in 2020.
Keep an eye on these FRIDAY Allendale (5-0) at Spring Lake (4-1), Lowell (4-1) at Byron Center (5-0), Caledonia (4-1) at Hudsonville (4-1) - Watch, Zeeland East (4-1) at Muskegon (3-2).
8-Player
Mendon (5-0) at Adrian Lenawee Christian (5-0) - Watch
Movement on the overall 8-player enrollment list have made this a matchup we’ll see just this once this fall, as Mendon – last year’s Division 2 runner-up – has moved to Division 1 and is ranked No. 2, while Lenawee Christian is top-ranked in Division 2 after winning Division 1 titles in 2020 and 2021 and reaching a Regional Final last year. Still, many 8-player eyes will be watching. The Cougars have given up just 32 points this season and no more than 12 in a game, and that defense should be part of the key matchup within the matchup because Mendon is scoring 52 per contest and coming off an 80-point performance.
Keep an eye on these FRIDAY Carson City-Crystal (5-0) at Coleman (4-1) - Watch, Brown City (5-0) at Mayville (5-0) - Watch, St. Ignace (5-0) at Newberry (4-1), Norway (4-1) at Ontonagon (4-1) - Watch.
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PHOTO Muskegon Catholic Central and Orchard View players reach to get a hand on the ball during their meeting this season. (Photo by Tim Reilly.)