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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Detroit Cass Tech celebrates during its PSL Golf championship win at Ford Field.

1st & Goal: 2023 Week 8 Review

By Geoff Kimmerly
MHSAA.com senior editor

October 16, 2023

The sun is setting – and lately, a ton of rain has been falling – on the 2023 football regular season. 

MI Student AidWeek 8 saw most of the rest of the remaining league championships decided, and tons of movement up and down the list of potential playoff qualifiers as 20 teams moved into (and 20 out of) the possible field of 288.

Several more teams moved up and down their respective division lists, nearly as important as projections of which teams will be going where and which will be hosting playoff games begin to fly with more frequency this week and we draw closer to Sunday's 6 p.m. "Selection Sunday Show" on Bally Sports Detroit Extra.

Below is our latest look at the most recent results that caused notable shifts in the landscape.

Bay & Thumb

HEADLINER Davison 35, Grand Blanc 21 Davison clinched a share of the Saginaw Valley League Red championship, moved to 8-0 overall this season and jumped three spots back to No. 3 on the Division 1 playoff-points average list. That’s a strong haul from a third-straight win over the Cardinals’ biggest rival, but their regular-season work isn’t done yet. Grand Blanc (5-3) still could end up with a share of the Red title if Lapeer is able to catch Davison this week. Click for more from WJRT.

Watch list Ubly 42, Cass City 8 After reaching Ford Field two of the last three season, Ubly (8-0) appears locked in for another run. The Bearcats won this matchup of Greater Thumb Conference division champions to jump to a season-best No. 3 on the Division 8 playoff-points average list. Cass City (6-2) remains firmly in the middle of the Division 7 list.

On the move Harbor Beach 18, Elkton-Pigeon-Bay Port Laker 6 Its only loss to Ubly, Harbor Beach (7-1) further set itself up for a possible playoff rematch with this win over the Division 7 hopeful Lakers (4-4). Midland 41, Lapeer 24 Midland (5-3) has been a mainstay on the Division 2 playoff-points average list but firmed up its position with its best win this season, as Lapeer also is 5-3. Saginaw Swan Valley 14, Birch Run 10 A three-game winning streak has Swan Valley (5-3) up to No. 18 on the Division 5 playoff-points average list after sitting just outside the top 32 after Week 3. Birch Run (5-3) remains No. 4 on the same list.

Greater Detroit

HEADLINER Detroit Cass Tech 24, Detroit Martin Luther King 23 Cass Tech (6-2) finished a season sweep of its rival to complete a Detroit Public School League Blue championship. Five of the last six meetings between these PSL powers have been decided by seven points or fewer, and Corey Sadler Jr. was a difference maker in several ways as the Technicians firmed up their position in the Division 1 playoff field. King (4-4), meanwhile, moved up in Division 3 as well. Click for more from the Detroit Free Press.

Watch list Gibraltar Carlson 20, Allen Park 18 Carlson (7-1) has guaranteed itself at least a share of the Downriver League championship for the third straight season and can claim it outright for the first time during this streak this week against Lincoln Park. In handing Allen Park (7-1) its only loss, the Marauders capitalized with a five-position boost to No. 2 on the Division 2 playoff-points average list.

On the move Detroit Denby 29, Detroit Central 28 Denby (8-0) played by far its closest game of an otherwise dominating run to earn the PSL Blue championship. Central (4-4), which also lost to Denby 38-24 in Week 4, is one of only two opponents to score on Denby this fall. Northville 28, Novi 14 The winner-take-all for the Kensington Lakes Activities Association East title went to Northville (8-0), which continued its ascension after finishing second in the league a year ago and 3-6 in 2021. Novi (6-2), similarly, has guaranteed its best finish since 2016. West Bloomfield 31, Southfield Arts & Technology 20 In handing the Warriors (7-1) their only loss, West Bloomfield was able to nearly switch spots with A&T on the Division 1 playoff-points average list – the Lakers moved from No. 11 to 7, and Southfield moved from No. 4 to 11.\

Mid-Michigan 

HEADLINER Mason 30, Walled Lake Western 7 Walled Lake Western was top-ranked and Mason tied with Zeeland West for No. 2 in last week’s Division 3 coaches poll, but Mason (8-0) didn’t allow a point after the first quarter while its offensive stars found their footing including senior running back AJ Martel a week after setting the school’s career rushing record. Walled Lake Western (7-1) remains No. 1 on the Division 3 playoff-points average list, with Mason No. 4 but with another chance to gain this week against Fenton. Click for more from WILX.

Watch list Corunna 57, Fenton 7 In commanding fashion, Corunna (8-0) won the Flint Metro League championship game and put itself in position to play for a first perfect regular season since 2002. Fenton (6-2), as noted above, will face another undefeated team in its regular-season finale in Mason.

On the move Portland 41, Lansing Sexton 0 In another dominating performance, Portland (8-0) won this winner-take-all for the Capital Area Activities Conference White championship, stopping Sexton (7-1) and an offense that was averaging 37 points per game. Mount Pleasant 42, Midland Dow 7 After a big Week 1 loss to Saginaw Heritage, Mount Pleasant may have faded from the championship focus a bit – but the Oilers are back in a big way, having clinched the SVL Blue title outright and sitting in the No. 3 spot on the Division 3 playoff-points average list for the second-straight week after putting Dow (4-4) back outside the field at No. 34 in Division 2. Hastings 51, Jackson Northwest 14 Despite a 1-2 start in nonleague play, Hastings (6-2) also has bounced back in a big way and with this win clinched the Interstate 8 Athletic Conference title while moving to No. 8 on the Division 4 playoff-points average list.

Davison defenders swarm during their win over Grand Blanc.

Northern Lower Peninsula

HEADLINER Gaylord 24, Jackson Lumen Christi 21 During a stunning season for Gaylord (8-0), and a weekend with plenty of stunners statewide, the Blue Devils made another headline by remaining undefeated while handing Lumen Christi (7-1) its only loss. The reigning Division 7 champion Titans had won 18 straight games going back to September 2022. Click for more from the Petoskey News-Review.

Watch list East Jordan 38, Frankfort 36 This was similarly massive among the small schools up north, as East Jordan (7-1) scored during the closing seconds to take a winner-take-all and its second Northern Michigan Football Conference Legacy title over the last three seasons. Frankfort (6-2) finished second for the third consecutive season.

On the move Benzie Central 28, Maple City Glen Lake 14 A third-straight win sent Benzie (5-3) up six spots on the Division 7 playoff-points average list to No. 15 and Glen Lake (4-4) down seven spots to No. 29 in Division 8. Petoskey 27, Sault Ste. Marie 7 With another tough opponent in Clare this week, there was some added urgency in this matchup for Petoskey – and the Northmen (5-3) jumped eight spots on the Division 3 playoff-points average list to No. 24 while Sault Ste. Marie (5-3) fell six spots in Division 4 to No. 32. Boyne City 28, Oscoda 0 Despite still falling one spot on the Division 6 list to No. 27, Boyne City (4-4) also connected on a must-win as it seeks to reach the playoffs for the 10th time in 12 seasons.

Southeast & Border

HEADLINER Dundee 22, Hudson 16 (OT) After losing to Hudson the last three years by 14, 28 and then 29 points last fall, respectively, Dundee took its opportunity to impact this week’s Lenawee County Athletic Association championship decider between Hudson and Clinton, with Hudson (7-1) now needing a win to share the title instead of winning it outright. More importantly, the Vikings (5-3) also jumped two spots into No. 32 on the Division 5 playoff-points average list. Click for more from the Monroe News. 

Watch list Ann Arbor Pioneer 40, Ann Arbor Huron 38 Pioneer, 5-3 this fall after going a combined 2-22 over the last three seasons, had lost three straight to Huron (4-4) including 57-0 a year ago. Thanks to this win, Pioneer also jumped five spots to No. 20 on the Division 1 playoff-points average list.

On the move Chelsea 17, Trenton 14 (OT) Myles Bieber made three field goals for Chelsea (7-1), including one to tie the score with 34 seconds left in regulation and then the game-winner in overtime after Trenton (4-4) threw an interception. Michigan Center 42, Manchester 27 After its league title chances all but ended with a Week 7 loss to Napoleon, Michigan Center (6-2) bounced back to secure second place and move to No. 17 on the Division 6 playoff-points average list while Manchester (6-2) is No. 12 in Division 7. Ottawa Lake Whiteford 45, Union City 7 Whiteford (8-0) won a matchup of league champions and maintained its top spot on the Division 8 playoff-points average list while Union City (6-2) fell to No. 15 on the Division 7 tracker.

Southwest Corridor

HEADLINER Lawton 21, Saugatuck 0 By handing Schoolcraft and Saugatuck (7-1) their only league losses over the last two weeks, Lawton (7-1) secured the Southwestern Athletic Conference Valley championship for the third straight season. Caleb Mallory had two of the Lawton scores, and the Blue Devils stopped a Saugatuck offense averaging 37.3 points per game. See below for more from WZZM.

Watch list Constantine 20, South Haven 0 Constantine (7-1) pushed its SAC Lakeshore winning streak to 20 and its championship streak to five straight with its second shutout in four league games. The Falcons earned a share and can clinch the title outright this week against Parchment, with South Haven (5-3) and Kalamazoo United a game back and hoping for an upset while they also face off.

On the move Berrien Springs 38, Benton Harbor 14 After finishing runner-up last season, Berrien Springs finished an outright championship in the Lakeland Conference and moved up four spots to No. 23 on the Division 5 playoff-points average list. Edwardsburg 34, Vicksburg 20 The Eddies bounced back from two straight losses to keep their playoff hopes alive as they attempt to extend their streak to 14 straight postseasons. After falling out of the top 32 on the Division 4 playoff-points average list in Week 7, the Eddies moved back to No. 30 while Vicksburg fell from No. 30 to 35. Portage Northern 38, Stevensville Lakeshore 17 Coming off a tough loss to rival Portage Central, Northern (7-1) climbed back up the Division 2 playoff-points average list to No. 9, while Lakeshore fell to No. 16 on the Division 3 tracker.

An Otsego rusher charges into the line during a rainy 47-6 win by Paw Paw.

Upper Peninsula

HEADLINER Kingsford 41, Menominee 32 Trailing at halftime, Kingsford (7-1) turned to powerful back Elizin Rouse and followed his historic performance to a share of the Western Peninsula Athletic Conference Copper title in the first season in the league for both teams after previously playing football in the Great Northern Conference. Kingsford is the No. 16 team on the Division 6 playoff-points average list, and Menominee (6-2) fell only to No. 7 in Division 7. Click for more from the Iron Mountain Daily News.

Watch list Bark River-Harris 56, Manistique 14 After falling back as far as No. 38 on the Division 8 playoff-points average list, Bark River-Harris (5-3) has won three straight and is back to No. 26, with Manistique (4-4) still on the bubble in Division 7 at No. 36.

On the move Negaunee 13, Houghton 6 Negaunee (7-1) also secured a share of the Copper title while holding off a potential spoiler in Houghton (2-6). Marquette 28, Cadillac 13 The bounce-back season continued as Marquette (5-2) secured at least second in the Big North Conference with a chance at a league title share if Sault Ste. Marie can catch Gaylord this week. Cadillac (4-4) remains in the postseason running in Division 3 at No. 30 on that playoff-points average list, while Marquette moved up to No. 20. Gladstone 28, Calumet 21 Gladstone (6-2) is back to No. 7 on the Division 6 playoff-points average list, while Calumet (3-5) sits No. 36.

West Michigan

HEADLINER Rockford 34, Grandville 13 Make that five straight Ottawa-Kent Conference Red championships for the Rams (8-0), who clinched a share and can finish an outright title this week against Hudsonville. Grandville (6-2) did give the Rams their closest league game so far, but quarterback Drake Irwin continued to shine with two rushing and two passing touchdowns for Rockford. Click for more from the Grand Rapids Press.

Watch list Grand Rapids Catholic Central 21, Grand Rapids South Christian 12 A year ago it was South Christian (6-2) winning this matchup and eventually the O-K Gold title, but this time GRCC (7-1) took it back and needs only to defeat winless Ottawa Hills this week to finish an outright championship run.

On the move Byron Center 9, East Grand Rapids 0 Six of eight teams in the O-K White remain .500 or better overall, but Byron Center (7-1) is tied at the top with Grand Rapids Forest Hills Central with one league game left for both and East Grand Rapids (6-2) now tied for third. Muskegon Mona Shore 14, Zeeland West 6 Both are left chasing Muskegon in the O-K Green after both falling to the Big Reds, but from a playoffs point of view this was huge as Mona Shores (6-2) moved up six spots to No. 13 on the Division 2 list and Zeeland West (6-2) fell back only three to No. 13 in Division 3. Montague 24, Manistee 22 Montague (4-4) got a big boost as it bounces back from a 2-4 start, as this win vaulted the Wildcats five spots on the Division 6 list for the second week in a row, this time to No. 16. Manistee fell back only three spots to No. 5 with a possible rematch ahead.

8-Player

HEADLINER Adrian Lenawee Christian 41, Pittsford 0 It’s been this kind of season for Lenawee Christian (8-0), which for the second time in three weeks handed the first loss to a highly-ranked opponent. Pittsford (7-1) had given up only 54 points total over its seven victories, but the Cougars got to 35-0 by halftime of this Southern Central Athletic Association East clincher. Click for more from the Adrian Daily Telegram.

Watch list Bay City All Saints 47, Akron-Fairgrove 6 The winner would claim the North Central Thumb League Stripes title outright, and All Saints did so – with the championship its first since sharing the Greater Thumb Conference West title in 2003. These two flip-flopped on the Division 2 playoff-points average list, with All Saints (7-1) moving to No. 8 and Akron-Fairgrove (6-2) at No. 13.

On the move Norway 32, Powers North Central 26 The Knights (6-2) clinched a share of the Great Lakes Eight Conference West title with this win over the reigning champion Jets (6-2). Pickford 60, Newberry 52 Tommy Storey made the record book multiple times in leading Pickford to this outright clincher in the GLEC East, as Newberry (6-2) fell to third. Alcona 66, Rogers City 0 Alcona (7-1) claimed the North Star League Big Dipper title outright after losing by 16 to finish second to Rogers City (4-4) a year ago.

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PHOTOS (Top) Detroit Cass Tech celebrates during its PSL Gold championship win at Ford Field. (Middle) Davison defenders swarm during their win over Grand Blanc. (Below) An Otsego rusher charges into the line during a rainy 47-6 win by Paw Paw. (Top photo by Olivia B. Photography, middle photo by Terry Lyons, below photo by Gary Shook.)