Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2023 Week 9 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 18, 2023
Memories are guaranteed to be made this weekend.
Only 288 teams qualify for the MHSAA Football Playoffs. And while the great majority have secured spots in the field to be announced Sunday, there’s still opportunity for last-minute movement this weekend; in 2021, 15 teams joined the field during Week 9, and last season that total was 14.
That also brings us to some potential history being made.
Perry may be on the verge of making the playoffs for the first time. The Ramblers enter the weekend 5-3, playing Bath (also 5-3) and sitting No. 25 on the Division 7 playoff-points average list. Hart also is playing to secure a first playoff berth and sits 7-1 in Division 6, hosting Ravenna (3-5).
Detroit University Prep Science & Math and Jackson Northwest are seeking the same, but likely will need help. University Prep is 5-3 and No. 37 on the Division 3 playoff-points average list, while Northwest is 4-4 and No. 38. The top 32 qualify in each 11-player division, and the top 16 qualify in both divisions of 8-player.
By the end of Saturday night, the field will be known – follow all of the playoff-point average movement in real-time on the Playoff Point Summary page.
How those teams are assigned to Districts and Regionals, and who plays who, will be announced at 6 p.m. Sunday on Bally Sports Detroit Extra. Tune in via your cable provider or the BSD website. Pairings will then be posted to MHSAA.com at 7 p.m., with dates, times and locations for all games added Monday.
(All games below are Friday unless noted.)
Bay & Thumb
Frankenmuth (7-1) at Gladwin (7-1)
This rematch of last season’s Division 5 championship game – won by Gladwin 10-7 on a field goal with two seconds to play – seems a fitting way to roll into these playoffs. Both continued league title streaks this fall, Gladwin with its third-straight in the Jack Pine Conference and Frankenmuth clinching its 12th-in a row in the Tri-Valley Conference. Both have losses against MHSAA championship contenders – Gladwin 56-21 to undefeated Division 5 Pontiac Notre Dame Prep and Frankenmuth 14-8 in its opener to 2022 Division 4 runner-up Goodrich. Both are putting up more than 40 points a game this fall with several new contributors, and depending on how the lines are drawn they could see each other a second time; Frankenmuth is No. 8 in Division 5 playoff-point average, and Gladwin is No. 14.
Keep an eye on these FRIDAY Ogemaw Heights (7-1) at Almont (8-0) - WATCH, Lapeer (5-3) at Davison (8-0), Port Huron (7-1) at Marysville (6-2), Croswell-Lexington (7-1) at Freeland (7-1) - WATCH.
Greater Detroit
Northville (8-0) at Belleville (8-0) - WATCH
The overall Kensington Lakes Activities Association championship is on the line, along with perfect regular seasons for both and Belleville’s 33-game winning streak. Five of eight teams in the KLAA East are .500 or better heading into this weekend, and Belleville outscored all of its conference opponents by a combined 345-18 over the last seven weeks. Northville, champion of the KLAA West, is the Tigers’ next challenger and another good one – the Mustangs are actually No. 2 in Division 1 playoff-point average, while Belleville is No. 6. Keep in mind, this again could be just the first round between these two over the next few weeks.
Keep an eye on these FRIDAY Birmingham Groves (6-2) at Birmingham Seaholm (7-1) - WATCH, Grosse Pointe North (6-2) at Grosse Pointe South (7-1), Detroit Denby (8-0) at Warren De La Salle Collegiate (6-2). SATURDAY Detroit Cass Tech (6-2) vs. Toledo Central Catholic (9-0) at Ford Field
Mid-Michigan
East Lansing (6-2) at Grand Ledge (6-2) - WATCH
The Capital Area Activities Conference Blue is one of few with title possibilities remaining, as East Lansing clinched a guaranteed share against Holt last week but Grand Ledge and DeWitt are both just one game back with this one (and DeWitt’s against Lansing Waverly) to play. East Lansing had won four straight over its longtime rival before the Comets prevailed 45-30 last season. After opening 0-2 against opponents that remain a combined 12-4, East Lansing has churned to 42 points per game over its last six games while giving up just 70 points total during that time. The Comets’ league loss came to DeWitt, 41-38 in Week 6, and they fell to Lapeer as well a week later before rebounding against Okemos to set up this title-share opportunity.
Keep an eye on these FRIDAY Goodrich (7-1) at Williamston (6-2), McBain (5-3) at Fowler (7-1) - WATCH, Harbor Beach (7-1) at Beal City (8-0) - WATCH, Berrien Springs (5-2) at Portland (8-0).
Northern Lower Peninsula
Traverse City Central (4-4) at Traverse City West (3-5) - WATCH
The annual Patriot Game between these neighbors at their shared Thirlby Field will no doubt have the same festive feel this weekend, but with different factors in play. Both are among three teams tied for second in the Saginaw Valley League Blue that’s already been clinched by Mount Pleasant, and instead both are battling for some level of playoff opportunity – Central is No. 29 in Division 2 playoff-point average, and West may only be able to play spoiler sitting at No. 41. Central last missed the playoffs in 2013, but has won this rivalry matchup four straight seasons although only 14-13 a year ago. West saw a similar run of postseason success end a year ago and has improved by a win this season – and adding one more no doubt would give the Titans something to build on for 2024.
Keep an eye on these FRIDAY Elk Rapids (4-4) at East Jordan (5-3) - WATCH, Grayling (5-3) at Lake City (6-2), Clare (6-2) at Petoskey (5-3) - WATCH. SATURDAY Muskegon Catholic Central (5-3) at Traverse City St. Francis (3-4) - WATCH.
Southeast & Border
Addison (8-0) at Napoleon (8-0)
It's tough to rank any game above Saline/Lake Orion below, but these two also are undefeated and meeting for the overall Cascades Conference championship in the first season after the league split into divisions. These teams have split their last six meetings – Napoleon winning 36-18 last year to finish off an outright Cascades title – and both soundly defeated their three mutual opponents on the way here. This will provide one last strong test heading into what surely will be tough playoff brackets for both. Napoleon is tied for No. 2 in Division 7 playoff-point average, but No. 1 Jackson Lumen Christi and No. 5 Clinton could be opponents soon. Addison is No. 7 in Division 8 playoff-point average with No. 1 Ottawa Lake Whiteford and No. 6 Hudson possibly down the road.
Keep an eye on these FRIDAY Hudson (7-1) at Clinton (7-1) - WATCH, Chelsea (7-1) at Dexter (6-2), Lake Orion (8-0) at Saline (8-0) - WATCH. SATURDAY Battle Creek Harper Creek (6-2) vs. Jackson Lumen Christi (7-1) at Ford Field.
Southwest Corridor
Paw Paw (8-0) at Niles (7-1) - WATCH
From a trophy perspective, this might be the most significant 11-player game in the state this weekend – a winner-take-all for the Wolverine Conference championship. Along the way, they’ve guaranteed an end to Edwardsburg’s league title reign at nine straight – including the last seven in the combined Wolverine after the league previously was split into divisions – and both contenders have left no doubt they are the elite in the league this fall. After opening with a 55-0 win over St. Joseph and then taking its lone loss to Stevensville Lakeshore, 15-14, Niles has outscored its other six Wolverine opponents by a combined 335-37, with three straight shutouts heading into this matchup. Paw Paw hasn’t had a game closer than three touchdowns all season and has outscored its other league opponents by a combined 227-53.
Keep an eye on these FRIDAY Union City (6-2) at Buchanan (5-3) - WATCH, Hastings (6-2) at Battle Creek Pennfield (4-4), South Haven (5-3) at Kalamazoo United (5-3), Stevensville Lakeshore (5-3) at Portage Central (7-1).
Upper Peninsula
Iron Mountain (8-0) at Negaunee (7-1), Thursday - WATCH
This matchup of Western Peninsula Athletic Conference powers kicks off Week 9 in a big way Thursday, as Iron Mountain dominated in winning the Iron championship and Negaunee came back from a Week 2 loss to claim a share in the Copper. Iron Mountain played in the Copper most recently, until this season, and the league matchups between these two were decided by three points twice and two points once – all Iron Mountain wins – before Negaunee claimed last year’s 19-14. The Miners this time are coming off a 13-6 win over Houghton – which the Mountaineers defeated 56-6 in the opener two months ago – and they’ve had no other common opponent. But what they do have in common are playing styles, as both have dominating defenses and potent run games.
Keep an eye on these FRIDAY Menominee (6-2) at Bark River-Harris (5-3) - WATCH, Gaylord (8-0) at Sault Ste. Marie (5-3) - WATCH, Saginaw Nouvel (3-5) at Manistique (4-4) - WATCH, Kingsford (7-1) at Marquette (5-2) - WATCH.
West Michigan
Hudsonville (5-3) at Rockford (8-0) - WATCH
The Ottawa-Kent Conference Red will be the last of the O-K divisions to fully crown its champion, as Rockford earned a share of the title last week with a 34-13 win over second-place Grandville but needs to down Hudsonville as well to clinch outright. That result over the Bulldogs was Rockford’s closest in league play this season and no opponent league or nonleague has gotten closer than 20 points. But Hudsonville can shake things up and showed the ability with its Week 2 win over East Lansing and narrow loss to Grandville in Week 5. Rockford has won the last eight meetings between this pair, but Hudsonville played the Rams to 42-31 a year ago despite finishing only 3-6. In fact, one more win would assure the Eagles their best record since at least 2019. Rockford sits first in Division 1 playoff-point average, guaranteeing three home playoff games if that position is maintained, while Hudsonville is slotting No. 24 and should benefit playing this game win or lose.
Keep an eye on these FRIDAY Coopersville (6-2) at Allendale (6-2), East Grand Rapids (6-2) at Grand Rapids Forest Hills Northern (6-2) - WATCH, Montague (4-4) at Muskegon Oakridge (5-3) - WATCH, Schoolcraft (6-2) at Saugatuck (7-1) - WATCH.
8-Player
Indian River Inland Lakes (7-1) at Gaylord St. Mary (6-2), Saturday
This is also a winner-take-all as these two sit tied for first in the Ski Valley Conference. Inland Lakes has won the league title both seasons as part of it for 8-player football, including last year thanks to a 44-40 win over St. Mary on the way to the Snowbirds finishing second. All of that alone makes this big, but the St. Mary’s season also is on the line. Inland Lakes sits No. 8 in 8-player Division 1 playoff-point average, but St. Mary is No. 18, just outside the qualifying field after losing last week to Rudyard, which sits No. 16. Neither team has missed the playoffs since switching to the 8-player format, St. Mary in 2019 and Inland Lakes in 2020.
Keep an eye on these FRIDAY Posen (7-0) at Au Gres-Sims (7-1) - WATCH, Bay City All Saints (7-1) at Brown City (8-0) - WATCH, St. Ignace (7-1) at Pickford (8-0) - WATCH, Climax-Scotts (8-0) at Pittsford (7-1) - WATCH.
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PHOTO Ortonville Brandon and Goodrich face off Oct. 6 during a downpour. (Photo by Terry Lyons.)