Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2023 Playoff Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 3, 2023
The MHSAA Football Playoffs drive on this week with 144 teams playing either 11-Player District Finals or 8-Player Regional Finals and the magnitude doubling as the number of high-profile matchups continues to grow.
More than 145,000 fans watched first-round playoff games across the state, and while the weather certainly has turned more wintery most places, this weekend also provides notable opportunities to take in multiple games – 61 will be played Friday, but 11 on Saturday including arguably the most intriguing games statewide in both 11 and 8-player formats.
Once again, the majority of games also will be viewable on MHSAA.tv, with subscription, and brackets will continue to update on the Football Playoff Scoreboard as results are reported.
Here’s a look at some of the most intriguing matchups, to be played Friday unless noted.
11-Player Division 1
Saline (9-1) at Belleville (10-0), Saturday - Watch
In continuing to build its 35-game winning streak this fall, reigning Division 1 champion Belleville has turned away nearly every challenger by a large margin. But the possibility of this District Final rematch with Saline has been carrying heavy anticipation for a while. The Tigers claimed last year’s District championship meeting 62-44, and once again star quarterback Bryce Underwood will match up with his Saline highly-touted counterpart CJ Carr. The Hornets’ only loss this season was in Week 9, 35-28 to undefeated Lake Orion, which entered the postseason with the highest playoff-point average in Division 1.
Keep an eye on these FRIDAY West Bloomfield (8-2) at Utica Eisenhower (9-1) - WATCH, Macomb Dakota (8-2) at Clinton Township Chippewa Valley (8-2) - WATCH. SATURDAY Detroit Cass Tech (7-3) at Southfield Arts & Technology (9-1) - WATCH.
11-Player Division 2
Byron Center (9-1) at Caledonia (8-2)
This will be the second playoff meeting in three seasons for these Ottawa-Kent Conference powers, as they missed each other last year when Caledonia played in Division 1 and finished runner-up at Ford Field. The Fighting Scots emerged from the traditionally powerful O-K Red and have lost only to Division 1 opponents the last two seasons – Belleville in last year’s Final, Rockford twice and Grandville 38-34 four weeks ago. But Byron Center’s O-K White was one of the most competitive conferences in the state this season, and the Bulldogs’ lone slip-up came in Week 6 to Lowell 38-28.
Keep an eye on these FRIDAY Muskegon Mona Shores (7-3) at Muskegon (8-2), Dexter (7-3) at Gibraltar Carlson (9-1) - WATCH, Roseville (7-3) at Grosse Pointe South (9-1).
11-Player Division 3
Grand Rapids Forest Hills Central (9-1) at Mount Pleasant (9-1), Saturday - WATCH
Forest Hills Central shared the O-K White championship with Byron Center after finishing Division 2 runner-up a year ago, with its lone loss 15-14 to the Bulldogs in Week 5. The Rangers have been among Division 3 championship favorites all season but head to Mount Pleasant to face an Oilers team that quietly joined that group as well with a perfect run after its opening-weekend loss to Saginaw Heritage – adding a 31-17 win over the O-K White’s Grand Rapids Northview last week. Worth noting, FHC had defeated Northview 45-0 in Week 7.
Keep an eye on these FRIDAY DeWitt (7-2) at Mason (10-0) - WATCH, Auburn Hills Avondale (9-1) at Walled Lake Western (9-1) - WATCH, Coopersville (8-2) at Zeeland West (7-3) - WATCH.
11-Player Division 4
Portland (10-0) at Hastings (8-2) - WATCH
Thanks to its schedule filled with Division 3 opponents and still-undefeated nonleague foes, Hastings drew home field for this matchup of league champions and with its only losses this fall during the first three weeks to Pontiac Notre Dame Prep and Whitehall. The Saxons held off Charlotte 30-28 last week – the Raiders defeated Charlotte 35-8 in Week 7 – and this matchup could be power on power as Portland gets another test for its defense giving up only five points per game this season.
Keep an eye on these FRIDAY Big Rapids (9-1) at Whitehall (10-0) - WATCH, Freeland (9-1) at Goodrich (9-1) - WATCH, Paw Paw (9-1) at Niles (9-1) - WATCH.
11-Player Division 5
Pontiac Notre Dame Prep (9-0) at Corunna (10-0) - WATCH
This is another of the most highly-anticipated games statewide as these two sit as possible Ford Field travelers on the opposite side of Division 5 from the Grand Rapids powers Catholic Central and West Catholic and reigning runner-up Frankenmuth among others in a loaded bracket. Corunna also faced an undefeated team last week, Flint Hamady, and won 45-7, while Notre Dame Prep has defeated three league champions this fall and won all of its games by at least 16 points.
Keep an eye on these FRIDAY Romulus Summit Academy North (8-2) at Flat Rock (7-3) - WATCH, Macomb Lutheran North (8-2) at Marine City (9-1) - WATCH. SATURDAY Kingsford (9-1) at Ogemaw Heights (9-1) - WATCH.
11-Player Division 6
Warren Michigan Collegiate (10-0) at Almont (9-1) - WATCH
This is a rematch of a 2021 District Final, won by Michigan Collegiate on the way to finishing Division 6 runner-up at Ford Field. The Cougars’ only loss of its last 19 games was to Clinton by a point in last year’s Regional Final, and Michigan Collegiate has played only one game closer than 28 points this season – a 26-20 Week 3 win over Division 4 Detroit Country Day. Almont’s lone loss came just two weeks ago to Division 5 contender Ogemaw Heights. The Raiders’ defense (10.9 ppg allowed) vs. Michigan Collegiate’s offense (43 ppg scored) should be the matchup to watch, although both teams are strong on both sides of the ball.
Keep an eye on these FRIDAY Negaunee (8-2) at Gladstone (8-2) - WATCH, Detroit Edison (8-3) at Ecorse (8-1) - WATCH, Hart (9-1) at Reed City (7-3) - WATCH.
11-Player Division 7
Lawton (9-1) at North Muskegon (10-0), Saturday - WATCH
North Muskegon has been one of the statewide stories of the year, reaching double-digit wins for the first time since 1986, and with two of those victories the only losses this season for Pewamo-Westphalia and Hart. Last week’s matchup with Union City was the Norsemen’s toughest in a month but they shined with a 27-14 win over another league champion. Lawton is coming off a tough rematch win 36-18 over Schoolcraft after those two decided a league title two weeks earlier, and its only loss was to another league champion, Division 6 Constantine, in Week 3.
Keep an eye on these FRIDAY Napoleon (9-1) at Jackson Lumen Christi (9-1) - WATCH, Cass City (8-2) at Millington (10-0) - WATCH. SATURDAY Charlevoix (9-1) at Menominee (8-2) - WATCH.
11-Player Division 8
Harbor Beach (9-1) at Ubly (10-0) - WATCH
Ubly’s 56-20 win over Harbor Beach in Week 4 ended up deciding the Greater Thumb Conference East championship, but didn’t send the Pirates off course. They still haven’t given up more than 14 points in a game otherwise and made a loud statement by dealing Beal City its only regular-season defeat in Week 9. That said, Ubly never gave up more than 15 points in a game other than the 20 Harbor Beach scored and didn’t have a game closer than 22 points after missing winning last year’s Division 8 championship by a 26-20 defeat to Ottawa Lake Whiteford.
Keep an eye on these FRIDAY Ithaca (10-0) at New Lothrop (9-1) - WATCH, Hudson (8-2) at Ottawa Lake Whiteford (10-0) - WATCH, White Pigeon (10-0) at Saugatuck (8-2) - WATCH.
8-Player Division 1
Norway (8-2) at Pickford (9-1), Saturday - WATCH
Norway was the undefeated champion of the Great Lakes Eight Conference West, which sent three more playoff teams including three-time reigning Division 2 champion Powers North Central. Notable also, the Knights lost to Lake Linden-Hubbell 54-34 in their opener and then won a rematch 34-6 two weeks later. This too is a rematch, of Pickford’s 40-18 win in Week 7, and the Panthers are coming off a 38-16 rematch win last week over Rudyard after having edged Rudyard only 44-42 in Week 4. Pickford’s lone defeat came in its regular season finale 42-10 to St. Ignace, a possible Semifinal opponent for whichever team wins this game.
Other Regional Finals FRIDAY Indian River Inland Lakes (9-1) at St. Ignace (9-1) - WATCH, Kingston (8-2) at Brown City (10-0) - WATCH, Gobles (8-2) at Martin (8-2) - WATCH.
8-Player Division 2
Climax-Scotts (10-0) at Adrian Lenawee Christian (10-0), Saturday - WATCH
This is another matchup drawing major eyes to some of the state’s smallest schools. After seeing its two-year Division 1 title run end last year with a Regional Final loss to eventual champion Martin, Lenawee Christian has returned to domination with its closest game 20 points and an average margin of victory of 45. Climax-Scotts has played only three games closer than 30 points, including the last weeks in eight and 12-point wins over Pittsford. Climax-Scotts also has been one of the few to play Lenawee Christian tough the last two seasons, falling 28-12 in 2021 but winning last year’s meeting 28-21.
Other Regional Finals FRIDAY Mount Pleasant Sacred Heart (9-1) at Marion (9-0) - WATCH. SATURDAY Powers North Central (8-2) at Lake Linden-Hubbell (7-3) - WATCH, Deckerville (8-2) at Portland St. Patrick (9-1) - WATCH.
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PHOTO Corunna's Parker Isham (5) works to get to the edge during last week's District Semifinal win over Flint Hamady. (Photo by Terry Lyons.)