Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: Week 4 Preview
September 17, 2020
By Geoff Kimmerly
Second Half editor
After a slight delay, we’re back – and landing right in the heart of the 2020 Michigan high school football season.
After missing the previously-scheduled first three weeks due to COVID-19 precautions, there’s no time for teams to ease into the action. This week’s schedule is loaded with some of the major matchups we circle every fall.
Below is a look at storylines coming out of every region of the state and 8-player for this opening weekend (we’re going to continue calling it Week 4). We’ll again be tracking scores in real time with the MHSAA Score Center. And remember, attendance limits are in place – but we’ll have at least 32 games broadcast Friday and Saturday on MHSAA.tv. (Nine games kicked the varsity season off Thursday night, and you can catch one of those as well on demand.)
Records below are for the 2019 season.
Bay & Thumb
Beaverton (10-1) at Sanford Meridian (8-4)
The Beavers are coming off their best season ever, after claiming the Jack Pine Conference championship and closing the regular season with four straight shutouts. The zero streak began with a 20-0 win over Meridian, which went on to finish third in the JPC but then claimed a District title. The Mustangs are hoping to next beat Beaverton for the first time since their best season ever, in 2015.
Keep an eye on these: FRIDAY Linden (4-5) at Flushing (5-5), Frankenmuth (9-2) at Freeland (9-3), Flint Carman-Ainsworth (2-7) at Grand Blanc (5-5), Ubly (10-3) at Harbor Beach (10-1).
Greater Detroit
Detroit Martin Luther King (11-3) at Detroit Cass Tech (7-5), Saturday
The Detroit Public School League kicks off with its annual game of the year. These rivals will play in different divisions of the PSL again and could meet a second time, as is frequent, in the PSL championship game in five weeks. King is coming off a big win in last season’s matchup after a similar Cass Tech victory in 2018 – so another classic may be due.
Keep an eye on these: FRIDAY Macomb Dakota (6-5) at Clinton Township Chippewa Valley (9-1), West Bloomfield (10-2) at Oak Park (8-2), Utica Eisenhower (9-3) at Sterling Heights Stevenson (8-5) SATURDAY Bloomfield Hills Brother Rice (6-5) at Warren De La Salle Collegiate (5-5).
Mid-Michigan
Portland (8-3) at DeWitt (10-3)
Both will look to hit the ground running in what should again this season be one of the best matchups in the Lansing area. The Panthers’ three losses last year came by a combined 28 points, and their closest was a 29-27 defeat to the Raiders in Week 2. Portland scored the most points DeWitt gave up last fall, but arrived in a similar spot later with three losses over its final four games and by a combined 29 points.
Keep an eye on these: FRIDAY Williamston (5-5) at Fowlerville (7-4), Pewamo-Westphalia (14-0) at Laingsburg (6-4), Saginaw Nouvel (7-5) at Ithaca (8-2), Saginaw Swan Valley (8-4) at Alma (4-5).
Northern Lower Peninsula
Traverse City West (7-3) vs. Traverse City Central (8-2) at Thirlby Field
Talk about a different look this season. The “Patriot Game” between these rivals generally brings about 10,000 fans to downtown Traverse City. But this region is allowed a maximum of 500 people (including players) at outdoor games under Phase 5 of the MI Safe Start Plan. Still, smaller crowds won’t change the meaning for the teams on the field. Central’s 32-0 win last year was the first double-digit victory in the series since 2012, and it decided the Big North Conference title.
Keep an eye on these: FRIDAY Kingsley (12-1) at Cheboygan (4-5), Boyne City (4-5) at Maple City Glen Lake (12-2), Lake City (6-4) at McBain (6-5) SATURDAY Sault Ste. Marie (7-4) at Traverse City St. Francis (8-4)
Southeast & Border
Dexter (8-2) at Chelsea (12-1)
Dexter – remember one of the great stories of 2018 when it made the playoffs for the first time – continued its surge last fall with its most wins during at least the MHSAA playoff era. And the Dreadnaughts were close to accomplishing possibly much more, with last year’s defeats by a combined seven points. Chelsea’s 22-17 win over Dexter in Week 1 ended up deciding the Southeastern Conference White title, making this rematch potentially another of the “right into the fire” moments of this season’s start.
Keep an eye on these: FRIDAY Ida (4-5) at Clinton (9-1), Hanover-Horton (4-5) at Michigan Center (4-5), Pittsford (4-5) at Sand Creek (8-3), Dundee (5-5) at Blissfield (6-4).
Southwest Corridor
Constantine (8-3) at Schoolcraft (10-2)
These were two of three teams that shared the Southwestern Athletic Conference Lakeshore title last season, thanks to Schoolcraft’s 27-24 win of their matchup. The Eagles have won six straight meetings with Constantine, including two in the playoffs – and this game will still mean a lot to both although the teams are in different divisions of the SAC this fall.
Keep an eye on these: FRIDAY Portage Northern (10-2) at Stevensville Lakeshore (4-5), East Lansing (7-3) at Portage Central (5-5), Fennville (4-5) at Lawton (10-1), Jackson Lumen Christi (12-1) at Marshall (6-5).
Upper Peninsula
Menominee (7-4) at Marquette (5-5)
This rematch could be one of the best regular-season games north of Mackinac Bridge this fall. Marquette is the reigning Great Northern Conference champion as both of these teams made the postseason a year ago. Marquette’s 28-21 win over the Maroons broke a seven-game losing streak against the annual league foe.
Keep an eye on these: FRIDAY Harbor Springs (6-4) at St. Ignace (5-5), Kingsford (4-5) at Calumet (10-2), Gwinn (1-8) at Hancock (5-4), Manistique (3-6) at Negaunee (6-4).
West Michigan
Hudsonville (8-4) at East Kentwood (6-5)
The Eagles have had to wait all offseason and then some for a chance to avenge a painful 2019 loss. Despite falling to Rockford the previous week last season, Hudsonville came into last year’s matchup with East Kentwood still tied for first in the Ottawa-Kent Conference Red – and then was upset 31-20 by the eventual fourth-place Falcons. Maybe it wasn’t an upset though, as East Kentwood has beaten Hudsonville in three straight and picked up a playoff win over Rockford at the end of last fall.
Keep an eye on these: FRIDAY Grand Rapids Forest Hills Central (8-3) vs. Grand Rapids Christian (7-3) at Forest Hills Eastern, Muskegon Mona Shores (12-2) at Muskegon Reeths-Puffer (5-4), Jenison (4-5) at Rockford (8-2), East Grand Rapids (5-5) at Lowell (1-8).
8-Player
Deckerville (10-1) at New Haven Merritt (8-2)
Deckerville’s only loss last season came in a Regional Final, and the Eagles yearly are one of the strongest statewide contenders. Merritt is looking to make that jump. The Mustangs have reached the playoffs five of the last six seasons, and they’ll get two serious tests – plus major postseason prep – right away this month in Deckerville and Morrice as a new member of the North Central Thumb League Stars.
Keep an eye on these: FRIDAY Camden-Frontier (6-4) at Climax Scotts (9-3), Martin (10-1) at Wyoming Tri-unity Christian (5-5), Cedarville (6-5) at Engadine (8-2), Bellevue (6-4) at Colon (13-0).
PHOTO by Robert Batzloff.