Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Familiar Name Home Again for Mona Shores
September 23, 2020
By Tom Kendra
Special for Second Half
One of the biggest names in Muskegon Mona Shores football history is back at quarterback – after a 40-year hiatus.
Mark Konecny, who went on to Alma College and then became the first Michigan Intercollegiate Athletic Association player to make it to the NFL, moved back home from Colorado in 2017. Now it’s his son (same name) who is connecting with receivers for the reigning Division 2 champion Sailors.
“It’s kind of cool to be here playing on the same field and practicing on the same field as him,” said Konecny, a 6-foot, 190-pound junior who wears No. 10, while his dad wore No. 11 at Shores. “I came here for a veer camp in the summer before my 8th-grade year and I liked Coach Koziak and the kids and thought it would be a good fit for me, and it has been.”
Konecny is the backup to senior Brady Rose (5-7, 172), a state Player of the Year candidate who powered the Sailors to a 35-26 upset of Detroit Martin Luther King in last year’s MHSAA Division 2 Final. But that doesn’t mean Konecny won’t play a key role in Friday’s showdown at crosstown rival Muskegon High.
Konecny threw a pair of first-half touchdown passes Friday as Shores picked up right where it left off with a 55-0 pounding of Muskegon Reeths-Puffer in an Ottawa-Kent Conference Green game.
While the explosive Rose is a magician running the veer offense, Koziak said having a backup like Konecny with a rocket arm adds another dimension to the attack.
“We want to get our best players on the field, but there can only be one quarterback, so it’s kind of a problem,” said Koziak, who led Mona Shores to its first-ever playoff berth in 2013 and then to the Finals three times in the past six years. “Brady is an amazing leader and high school football player, while Mark is more of a prototypical QB who can really spin it. So we’ll try to find unique ways to get them on the field at the same time.”
One of those unique ways came in the first quarter Friday, when Konecny lined up as a slot receiver and received a backwards toss from Rose. Konecny then fired his first-ever varsity pass, which a wide-open Elijah Farnum took 59 yards for a touchdown.
On the next possession, Konecny took over at quarterback and Rose moved to the slot, the position he played last year before stepping in for injured starting quarterback Caden Broersma early in the Semifinal against Walled Lake Western. With the Puffer defense focused on Rose, Konecny gunned a four-yard scoring pass to a sliding Keondre Pierce on a seam route.
The two-quarterback attack might be required Friday at Muskegon, as Shores managed just 15 rushing yards and three first downs in last year’s humbling 53-0 loss to the Big Reds.
Muskegon holds a 32-7 all-time edge over Mona Shores, and had won 14 in a row before the Sailors broke through with back-to-back regular-season wins in 2014 and 2015. The Big Reds have since won five straight in the series, including a playoff victory in 2015.
Friday’s game will be the first on the new synthetic field turf at renovated Hackley Stadium, where the Big Reds have been playing since 1927.
Muskegon coach Shane Fairfield hinted before Monday’s practice that the Big Reds could also use multiple quarterbacks in Friday’s game. Projected starter Amari Crowley did not play in Muskegon’s 59-14 opening win at Holland, but is expected to be back Friday. Junior Myles Walton stepped in last week and rushed for 133 yards and completed 4-of-5 passes for 52 yards.
Konecny’s dad remembers classic battles against Muskegon back during his era, and leading the Sailors to a 20-7 win over Muskegon his senior year in 1980 before suffering a season-ending broken collarbone the following week at Traverse City.
He was converted to running back at Alma College, where he became the first in school history to rush for more than 1,000 yards in a season with 1,059 in 1984 in earning all-MIAA honors. He played two years in the Canadian Football League, before realizing his dream of playing in the NFL in 1987 with the Miami Dolphins.
Konecny’s best NFL season came with the Philadelphia Eagles in 1988, when he returned 17 kickoffs for 276 yards and 32 punts for 226 yards.
After football, he worked as a fireman in Littleton, Colo., for 25 years, but fate led him back home to Mona Shores when Koziak invited him to speak at a team fundraiser in 2017. Later that year, the younger Konecny took part in the school’s veer camp and the family decided to come home for good.
Things have fallen into place ever since. Konecny got a job with the Norton Shores Fire Department; his wife, Lauri, landed a kindergarten teaching job at Campbell Elementary in the Mona Shores district; and their only child, Mark, quarterbacked the Sailors freshmen to a 7-1-1 record two years ago and the junior varsity to an 8-1 record last fall.
The elder Konecny coached the Shores special teams the past two years, but stepped aside during the offseason to give his son some space and just be another dad in the stands.
“I want these next two years to be all about him and the work that he has put in,” said Konecny, who was inducted into the Muskegon Area Sports Hall of Fame in 2007. “I just want to be an advocate for him and do whatever I can, lend whatever knowledge or experience I can, to help him achieve his goals.”
The younger Konecny is always trying to learn – soaking in lessons from Koziak and offensive coordinator Aaron James about the nuances of the veer offense and working with his father and former MSU quarterback Ryan Van Dyke on the mechanics of quarterback play. But perhaps the best lessons of all come from Rose.
“We compete with each other, but we also encourage each other,” explained Konecny, who has played hockey in the past but plans to powerlift and play baseball this school year. “What Brady does on the field just logistically doesn’t make sense for someone his size. But you see him in the weight room and around our teammates, and he’s such a leader. He’s a great influence on me.”
Koziak said he has no doubt Konecny will be a college quarterback in a couple of years.
“One of the things I really like about Mark is that he has a very inquisitive football mind,” said Koziak. “He wants to know why we do certain things we do in terms of motion or blocking on a particular play – not just what he has to do, but why.”
Konecny also has an incredible work ethic, never missing a chance to throw with his teammates or to hit the weight room. He recently became a rare junior skill athlete to join the Mona Shores 1,000-pound club – meaning his combined best lift in the bench, squat and dead lift tops that weight.
And when he’s not doing one of those things, he can often be spotted at his dad’s old favorite workout spot: the giant Lake Michigan sand dunes at Lake Harbor Park.
“Every so often, we’ll be sitting around the house and he’ll be restless and go run the dunes,” the elder Konecny said with a smile. “Those are the same dunes that I used to run when I played at Shores, so that’s kind of neat. Like father, like son, I guess.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Mona Shores junior quarterback Mark Konecny drops back to pass during Friday's game at Muskegon Reeths-Puffer. (Middle) Konecny warms up Friday. (Below) The elder Mark Konecny. (Mona Shores photos by Eric Sturr and Mike Meekhof, respectively. Head shot courtesy of the Muskegon Area Sports Hall of Fame.)